| November 22, 2010 | News for the food, beverage and consumer packaged goods industry |  |  |
- April launch is set for lower-calorie G Series Fit
PepsiCo is planning an April retail rollout of a lower-calorie Gatorade line called G Series Fit. The beverage line, similar to the G Series, will include products intended for consumption before exercise, during exercise and after a workout, but will have fewer calories. Reuters (11/19)        - Coca-Cola puts focus on water scarcity
"Water faces serious challenges around the world," said Coca-Cola CEO Muhtar Kent, adding, "I see our role not only as what we do for Coca-Cola, but leading the way to raise awareness in the world." The company, which uses 309 billion liters of water annually, is involved in projects including conservation of freshwater river basins, using water more efficiently, and providing water use guidance to farmers. The Atlanta Journal-Constitution (free registration) (11/20)  | Gain Control of Your Most Expensive Resource
The market for workforce management is still maturing and many growing companies have yet to implement a workforce management system. Download this complimentary article to learn about why growing companies need to adopt a workforce management solution to stay competitive and the business value this solution provides. |
 - Prices are higher for a traditional Thanksgiving meal
A traditional Thanksgiving dinner is more expensive this year, with the prices for tom turkeys up more than 30%, to $1.05 per pound on average, as feed prices have increased and overall turkey production has declined. Canned pumpkin and pecans are also more expensive, but other canned vegetables cost less this year. Progressive Grocer (11/21) - 4 lessons from 7-Eleven's "Slurpee Summit"
President Barack Obama worked Slurpee references into a speech on 35 occasions this year, and even joked that he'd invite House Republicans over to the White House for a "Slurpee Summit." To cash in on the free publicity, 7-Eleven used social media to publicize a 14-city Slurpee Summit tour -- and in the process showed a responsiveness and an ability to engage fans that other brands would do well to emulate, SmartBrief's Emily Molitor writes. SmartBrief/SmartBlog on Social Media (11/19)  | What could be better than supporting and managing your BlackBerry smartphone deployment, for free? Nothing.
Now you can get industry-leading security and device management tools for BlackBerry smartphones, for free. Download BlackBerry Enterprise Server express today and get started. |
  | Make the most of the first-ever Small Business Saturday, November 27, 2010. A day to come together in support of small businesses like yours. The businesses that are the heartbeat of our communities and local economies. Join the movement, and help spread the word about your business with $100 of free Facebook advertising and other promotional tools. Get Involved. |
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 | Hot Topics |  | | | Top five news stories selected by GMA SmartBrief readers in the past week. - Results based on number of times each story was clicked by readers.
| Health & Wellness | | | | - Study: Parents' food strategies are a response to children's habits
A nutrition study showed that mothers who imposed food restrictions were more likely to say their children would overindulge if allowed to do so, while mothers who pressured their children to eat tended to say they were more fussy about their meals. The findings "are consistent with the idea that mothers' feeding practices are, to some extent, responsive to their children's predispositions toward food," the researchers wrote. Reuters (11/19) - Coffee and tea may help reduce the risk of brain cancer, study finds
A study of more than 410,000 European men and women tracked for about 8½ years found that those who drank as little as half a cup of coffee daily had a 34% reduced risk of gliomas, a form of brain cancer. Researchers said that the caffeine in coffee and tea seems to be important, but there could be other factors, such as antioxidants, that influence the protective effect. USA TODAY/HealthDay News (11/19) | GMA News | | | | - Women in Leadership: The Male Perspective
The Mid-Atlantic Chapter of the Network of Executive Women has partnered with GMA to host Women in Leadership: The Male Perspective, a luncheon and panel discussion of industry leaders to share candid insights, experiences and ideas on bold strategies for women seeking to advance their careers in the CPG industry.
Women in Leadership: The Male Perspective will be held Dec. 9 in Washington, D.C. Learn more and register.
| Government & Food Safety | | | |
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