 | News about digital retail commerce |  | | |  | - Nordstrom and Neiman put discount fashions online
Nordstrom has added its lower-priced Nordstrom Rack fashions to its e-commerce site, a move to serve consumers in markets where the chain hasn't yet opened brick-and-mortar Rack stores. The chain joins Neiman Marcus, which recently launched a new site selling fashions from its Last Call outlet stores. The Seattle Times (11/15)       | "M-commerce drives revenue 365/24/7 "
V.A.M.P. gives you access to your audience anywhere, anytime. Venda's integrated mobile solution, Powered by Digby, V.A.M.P. is a fully transactional mobile solution that allows your customers to search, shop, buy and pay. Easy implementation and High ROI. To find out more, "Request a Mobile Strategy Review" today. | | Spotlight on Social Commerce |  |  | | |  | - Why Moosejaw integrated its catalog into Facebook
 Outdoor-clothing retailer Moosejaw's move to integrate the digital version of its print catalog into its Facebook fan page gave the company a new place to show off its best work, said creative director Gary Wohlfeill. Social media provides a channel for the company to build brand buzz rather than focus solely on sales. "We look at the social channels as a place to interact with the Moosejaw brand and that we're not looking at it right now as a channel to generate individual sales." SmartBrief/SmartBlog on Social Media (11/16)  | What will social marketing look like in a year? Get the Social Commerce Trends Report, a guide that reveals insights from social's biggest gurus, including digital pioneers Douglas Rushkoff and Mitch Joel, and industry-leading brands like Urban Outfitters, Dell and Google. Download now. | - Google expands Product Search, adds retail partners
Google has revamped its Product Search feature for the holiday shopping season. It has partnered with more than 70 retailers including Best Buy and Williams-Sonoma to offer information about product availability in local stores. Google also has added features including Popular Products, which shows users the most-viewed items within a particular category. TechCrunch (11/15)  | New Webinar on 12/2: Applying Social Commerce Technologies — Live Demo. Learn how innovative retailers are integrating social technologies like social sign-on, sharing and community to drive increased conversions, referral traffic and user engagement. Register now for the free webinar | - How to reap returns on social media investments
Turning social media buzz into bigger sales is a significant hurdle for many merchants, one that retailers can overcome with a few strategic steps, beginning with creating a social media persona that's relevant to your target audience, writes Dror Liwer. Next, establish social "currency," which can come in the form of discounts and deals or product exclusivity. iMedia Connection (11/16) - Facebook's new e-mail could prove profitable for marketers
Facebook's new messaging platform offers all 500 million of the social network's users the opportunity to sign up for a Facebook e-mail account, a feature that offers marketers new opportunities. The new feature is likely to benefit brands with many fans or "likers," as marketers will be able to target them more directly. ClickZ (11/15)  |  |  | | Free Webinar: "The Playbook for a Global Facebook Strategy"
Only 30% of Facebook's 500,000,000 users are in the U.S. If you're not thinking globally in terms of your company or brand's Facebook presence, you're missing out! Learn proven strategies and tactics to manage your Facebook presence worldwide, while reducing costs and frustrations that go into scaling your Facebook marketing to the world. Register for Webinar. | |  |  |  |
 | Companies in the News | | | | - Borders unwraps a revamped website in time for holiday gifting
Borders debuted its revamped e-commerce site Monday, offering free shipping on all of the day's orders to entice customers. In addition to discounts on more than 100,000 titles and free-shipping offers, the site incorporates more content including The New York Times best-seller lists and customer- and employee-generated book reviews. InternetRetailer.com (11/15) - Saks debuts m-commerce site
Saks has launched a mobile commerce site featuring nine product categories, including men's, women's and children's apparel. The mobile-optimized site also offers a store locator and a link to the upscale department store's full e-commerce website. InternetRetailer.com (11/15) - Amazon shoppers learn the art of free shipping
Amazon shoppers have become creative in their quest to earn free shipping on items priced just under the minimum requirement by adding "cheap" filler such as 50-cent spark plugs and $1 sale books. Many also turn to the Amazon Filler Item Finder, a feature that calculates how much more shoppers need to buy and finds products that fit the bill. TheStreet.com (11/15)
| Interactive Advertising | | | | - Google: Censorship is a threat to commerce
Search giant Google is urging Western governments to view online censorship as a barrier to free commerce. Google specifically cites China -- with its online population of 420 million -- as using restrictions on the free flow of information to favor local companies such as Baidu. Google also sited Russia, Vietnam, Turkey and Pakistan as using censorship strategies to control information and commerce, to the detriment of Western-based companies such as Google, eBay, Amazon and others. Reuters (11/15) | Shop.org Spotlight | | | | - CyberMonday.com redesigned to help shoppers save money
More than 700 retailers have come together again to feature some of their best holiday deals on Shop.org's CyberMonday.com. The redesigned site features two new sections dedicated to the top 10 hottest products and favorite deals and also includes an emphasis on social media. Read more. - Shop.org SmartStat: Nov. 16, 2010
 Seeing the final shopping cart total prior to checkout is the most important website feature for consumers this holiday season. Source: Shop.org survey conducted by BIGresearch - Budget-focused holiday shoppers to rely less on credit
As Americans strive to stick to a budget, their use of credit cards for holiday purchases will be the lowest since 2002. Instead, two-thirds of Americans plan to pay primarily with debit cards and cash, according to a new NRF survey conducted by BIGresearch. Other survey findings? Discretionary gifts are back as sales of jewelry and gift cards will rise, and early "Black Friday" sales are making an impact. Read more.
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