 | News about digital retail commerce |  | | |  | - 10 tips for creating Facebook pages that work
Small- and medium-sized businesses have much to gain from their forays into social media, provided they're done properly, writes SEO consultant James Martin. Among his top 10 tips for creating a successful Facebook presence: Identify a person who is responsible for frequently updating content, include pictures and post early in the day, when users are most likely to click on new posts. Small Business Computing (11/1)       | What retailers can teach etailers
They are two different worlds, but etail can still learn a lot from retail. Learn 4 key mistakes that make etailers lose out big on sales, and the solutions that even a corner store retailer knows by heart. Ensure your online store really is open for business! No registration required: watch the video now! | - 3 tips for building brand awareness among young consumers
 Today's tech-savvy youths build relationships in different ways than previous generations did, which means merchants must change their strategies to reach younger consumers, writes Ian Greenleigh. Don't measure social media success based on a tally of Facebook "Likes," but rather on the quality of the conversations that begin with a "Like," he writes. Bazaarblog (11/3) - Fashion brands and the strength of Twitter
Fashion brands have a huge opportunity to build brand awareness and connect with more consumers by leveraging the power of Twitter, writes BNET's Lydia Dishman. Many are already figuring it out, including Kmart Design, whose team of tweeters helps fashion-conscious customers track down new designs, and Forever 21, which frequently updates daily sale information and shares style and makeup tips. BNET/Style Inc. blog (11/4) - The need for online speed
Online merchants spending significant sums on marketing campaigns may see their efforts fall flat if the website proves too slow, writes Joshua Bixby. He offers some solutions, including using a content-delivery network and using services from Google and Yahoo! designed to optimize performance. MediaPost Communications/Marketing Daily (11/4)  | 6 Steps for Building a Mobile Strategy
Being successful in the mobile channel hinges on the right technology. This whitepaper outlines how to approach your mobile strategy, drive cross-channel activity, and maximize your budget with the right technology foundation to achieve your mobile goals now, and in the future. |  | What could be better than supporting and managing your BlackBerry smartphone deployment, for free? Nothing.
Now you can get industry-leading security and device management tools for BlackBerry smartphones, for free. Download BlackBerry Enterprise Server express today and get started. |
 - Google upgrade aims to make shopping experience easier
Google plans to upgrade its shopping services, using the visual search feature it acquired when it bought Like.com. It lets users search for products they have in mind based on color and other physical attributes. The service, dubbed Google Product Search, earns revenue from merchants when their ads run alongside product search results. The Wall Street Journal (11/4)  | New 2010 Enterprise VoIP Buyer's Guide
This updated Buyer's Guide from Focus will help you fully understand both your business phone system needs as well as the purchase process. Compare features and read advice from other buyers.
Click Here to learn more. |
| Interactive Advertising |  | | | - How valuable is hyperlocal to marketers?
The hyperlocal ad segment continues to expand with new offerings from specialty firms, such as ZipLocal, which has unveiled a new LocaLeads tool, as well as major online players, such as AOL and Yahoo! However, Gordon Borrell, CEO of Borrell Associates, questions whether hyperlocal's emphasis on news content will offer ROI to marketers, whom he says are more concerned with reaching a specific "audience" with "certain [consumer] characteristics." Brandweek (11/4) | Shop.org Spotlight | | | | - Choose your network, then join the discussion
More than 9,000 of your peers are participating in NRF's Facebook pages and LinkedIn groups. Join general retail or e-commerce groups, or find specific groups for loss prevention, marketing and advertising, or retail technology professionals. Learn more.
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