 | News about digital retail commerce |  | | |  | - Amazon seals deal with Diapers.com
Amazon said it agreed to buy New Jersey-based Quidsi, parent of 5-year-old Diapers.com, for $500 million in cash and $45 million in assumed liabilities. The purchase gives Amazon ownership of its biggest competitor in diaper and baby-supply sales. The Star-Ledger (Newark, N.J.) (11/9)       | Webinar: Commerce in the Age of the Connected Consumer
Join Kasey Lobaugh of Deloitte to learn the key consumer trends that retail leaders need to master, and how they are changing the way they interact with customers and manage their business. Plus, you'll see specific examples of how leading retailers serve the connected consumer. Register Now | - Early birds bring opportunities to spread holiday deals
Consumers have already begun their holiday shopping research online, providing new marketing opportunities for merchants whose messages are drowned out by bigger competitors on Black Friday, some experts say. Some companies are taking advantage of early opportunities, including Fingerhut.com operator Bluestem Brands, which launched a program offering 50% savings on the Fridays leading up to Thanksgiving weekend. InternetRetailer.com (11/5) - Tech deals drive October M&A
E-commerce and digital-media deals, including Amazon's $97.9 million acquisition of European private-sale site BuyVIP.com, helped spur October's mergers and acquisitions to the highest level since May. Companies announced 85 deals during the month, up 6.3% from October 2009. InternetRetailer.com (11/8)  | Can "Like" and "Share" Work Together?
Wondering when to use the Facebook "Like" button on your site and when to use "share?" You're not alone. Learn the 6 best practices for combining "Like" and Share to maximize both referral traffic and data. Download Whitepaper Now | - Predictions for 2011 social-media trends
Companies catching on to social media's potential to fuel sales will spend more on applications, programs and features that drive revenue, writes NetPlus Marketing President Denise Zimmerman. Also among the hot 2011 social-media trends: a significant expansion of social commerce and booms in both virtual goods and virtual currency. iMedia Connection (11/9)  | Adobe Mobile Experience Survey: What Users Want from Media, Finance, Travel & Shopping. With more than 4.5 billion cell phone subscribers worldwide, it's no wonder businesses are betting big on mobile. Get a first-of-its-kind, bird's eye view of what consumers are doing on their mobile devices and what most engages them across 4 key industries. Download the whitepaper. | | Companies in the News |  | | | - Gap partners with Visa on targeted texting plan
Gap has joined with Visa in a new campaign aimed at offering customers personalized promotions via text message. Customers who sign up at Visa's website will receive up to two texts each week featuring deals formulated based on Visa's evaluation of the customer's shopping history at Gap and other stores. InternetRetailer.com (11/8) - Groupon app helps businesses speed tracking
Groupon's new application allows merchants to verify and redeem promotions more quickly using iPhones, iPads or Android-powered smartphones. "This is nice because if you are the mom-and-pop that does not have an up-to-date tech system, but you do have an iPhone, then you're fine," said a Groupon spokeswoman. QSRMagazine.com (11/8)  | |  | | The Buzz(CORPORATE ANNOUNCEMENTS)
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Interested in learning more about advertising in Shop.org SmartBrief? Contact Dena Malouf at (202) 737-5500 x282 or dmalouf@smartbrief.com.  | |  | |  |
| Shop.org Spotlight | | | | - SEO, social-marketing execs share tips for boosting holiday sales
Forget the grand strategy talks; ignore the expensive, time-consuming software implementations; discard the hard-to-measure long-term plans and let our experts teach you how to improve your sales now. Hear from four c-level online executives as they share actionable tactics you can use to make money and improve your holiday sales. From SEO to conversion to social marketing, listen to this one-hour playback of our most popular webinar for easy-to-implement tips. Learn more. - Shop.org SmartStat: Nov. 9, 2010
 This holiday season, six out of 10 shoppers plan to make nongift purchases for themselves or their family. Source: NRF survey conducted by BIGresearch. - Cost of return fraud continues to rise this holiday season
The retail industry will lose an estimated $3.7 billion to return fraud this holiday season, up from $2.7 billion in 2009, according to NRF's annual Return Fraud Survey. As a result of rampant fraud, many retailers have begun to adopt policies that require customers returning merchandise to show identification. Two-thirds of retailers now require customers returning items without a receipt to show identification, and 21.1% require shoppers with a receipt to show ID. Read more.
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