  | News about digital retail commerce |  | | |  | - How will the congressional shift affect e-commerce?
Republican wins in the Senate and the power shift in the House resulting from Tuesday's elections have the potential to impact a couple of key issues for online retailers, according to NRF's overnight analysis of the results. A Republican-led House is likely to simplify the Main Street Fairness Act, a bill that would make it easier to require online merchants to collect sales tax. Republicans are also expected to put online privacy issues on the back burner, although privacy will remain a priority for the White House. NRF Washington Retail Insight (11/3)       | "M-commerce drives revenue 365/24/7 "
V.A.M.P. gives you access to your audience anywhere, anytime. Venda's integrated mobile solution, Powered by Digby, V.A.M.P. is a fully transactional mobile solution that allows your customers to search, shop, buy and pay. Easy implementation and High ROI. To find out more, "Request a Mobile Strategy Review" today. | - Online retailers get more promotional this season
Almost 85% of online merchants plan to offer free shipping at some point this season, and about one-third of them expect to begin making those offers earlier this year, according to recent research from Shop.org and BIGresearch. The survey also revealed that 80% of merchants surveyed expected to launch their holiday marketing by the end of this week and, for the majority of them, marketing efforts include an investment in the company's Facebook page. MediaPost Communications/Research Brief blog (11/2) - Daily-deal sites amass massive e-mail lists
Much has been made of the stellar success of daily-deal site Groupon and the growing number of competitors, but few are talking about the treasure-trove of current e-mail addresses the sites are compiling as a part of doing business. While the sites don't sell their lists to third-party marketers, doing a deal on the sites allows merchants to "rent" them. "They are getting access to our customer list for that one day," said Groupon's Julie Mossler. ClickZ (11/3)  | Adobe Mobile Experience Survey: What Users Want from Media, Finance, Travel & Shopping. With more than 4.5 billion cell phone subscribers worldwide, it's no wonder businesses are betting big on mobile. Get a first-of-its-kind, bird's eye view of what consumers are doing on their mobile devices and what most engages them across 4 key industries. Download the whitepaper. | | Companies in the News |  | | | - Amazon lets friends send gift cards via Facebook
Facebook users will now be able to send personalized Amazon.com gift cards with dollar values up to $5,000 to others in their social network. The cards will appear on the recipient's Facebook page on a date designated by the sender. The sender can allow the card to be visible to everyone, but only the recipient can see the amount and claim code. InternetRetailer.com (11/2) - Expanded Disc+ lets movie buyers stream while they wait
Amazon has built a library of 10,000 titles in its Disc+ on-demand service, which allows buyers of Blu-ray or DVD movies to watch a streaming version while they await delivery of the disc. Streaming video can be viewed on computers, Blu-ray players or Internet-enabled set-top boxes including Google TV. Electronista (11/2)  | |  | | The Buzz(CORPORATE ANNOUNCEMENTS)
Do you know... Which long-tail terms perform best during the holidays? Your affiliates' search strategies? You should. Hitwise Search Intelligence™ provides retailers with actionable insights. Don't miss the full potential of your SEO and SEM programs this holiday season. Register for a list of the top terms driving traffic to a competitor or affiliate.
 | | | Interested in learning more about advertising in Shop.org SmartBrief? Contact Dena Malouf at (202) 737-5500 x282 or dmalouf@smartbrief.com.  | | |  | |  |
| Shop.org Spotlight | | | |  | - Steve Madden, Forrester execs talk m-commerce obstacles, enablers
On Nov. 15, join Sucharita Mulpuru of Forrester Research and Andrew Koven, president of e-commerce at Steve Madden, as they discuss three important markets for mobile and the obstacles and enablers of mobile commerce, including the technology, the consumer interface, and the need for marketers to adopt realistic expectations of what mobile can do for them. Register or learn more. |
- Holiday Central is now open!
Looking for statistics or the latest trends in online holiday shopping this season? Take a peek at Shop.org's Holiday Central, a headquarters for holiday-related research, press releases, archived webinars, blog postings and more. Visit Holiday Central.
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--Beyoncé Knowles,
American pop writer and singer  |
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Five out of 10 men will start their online holiday shopping in November. Source: 
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