 | News about digital retail commerce |  | | |  | - Sears spreads holiday cheer across new platforms
This season, Sears has rolled out its holiday gift guide to its iPad app, mobile website and Facebook page, allowing users to create wish lists and share their picks with social-media friends. The digital version of the Wish Book also includes a link to iTunes, where users can download a holiday-themed game they can play with others after bumping cell phones. InternetRetailer.com (11/9)       | |  | | | New Analyst Report: "US Online Holiday Retail Forecast, 2010"
US online retail sales are expected to grow 16% year over year this holiday season. The latest research shows that consumers are ready to spend and retailers are primed to react. This new analyst report, compliments of Demandware, provides important industry insight and recommendations for how retailers can fully capitalize on this year's opportunities. Download this free report today. | |  |  ADVERTISEMENT | |  |
 | Video Commerce: 4 Tips to Fast Forward to More Revenue
Online video helps retailers close the gap between the "touch and feel" experience of being in a physical store. This free white paper offers 4 video commerce tips to help you showcase the right video at just the right moment in a customer's purchase path to increase order values, improve conversion rates, and lower product return rates. | - Amazon wins patent for gift-replacement service
Amazon won a patent this week for a service that would allow gift recipients to convert their presents into something they actually want. The system would allow buyers to set "gift-conversion rules" that would send an alert when someone buys them an unsuitable gift and offer options for converting the purchase into something better suited to their taste. ReadWriteWeb.com (11/9)  | Unleashing the Next Wave of Innovation in Electronics: In many industries electronics fuel innovations. They enable the creation of a new class of smarter products that are instrumented, interconnected, and intelligent. With these innovations come many challenges. Download this webcast from IBM and learn how to address these complex challenges throughout the product development lifecycle. |
 - PayPal wins with eBay edge
PayPal is hosting a conference this week called Cashless Utopia, positioning itself as the leading player in the fast-growing field of electronic payment services. Being owned by eBay has helped propel the company to the head of the pack, and now its growth is poised to outshine the parent company's core online retail business. CNNMoney.com/Fortune (11/9) - PayPal promotes service with holiday deals: PayPal is offering a number of holiday deals for online shoppers who use the company's online payment service. PayPal parent eBay and such merchants as Barnes & Noble, eBags, Shoebuy.com and 1-800-Flowers will offer discounts and free shipping when buyers pay with PayPal. TechCrunch (11/9)
- Analysis: What will Amazon acquire next?
Amazon's acquisition of Quidsi has industry watchers wondering what players and industries the online retail giant might buy next. The Street lists possible acquisition targets, including Drugstore.com, which would boost the company's pharmacy and vitamin business, and Netflix, whose growing video-streaming business might make it an attractive addition. TheStreet.com (11/8)  | Free social media whitepaper! "The Five Most Important Metrics you should be Tracking on Facebook."
Facebook metrics can present a puzzling challenge for most digital marketers. Learn what metrics matter most and how to improve your Facebook Page results. Download Whitepaper. |
| Shop.org Spotlight |  | | | - Looking for historical data on U.S. online retail sales?
Look no further. NRF's Retail Industry Indicators report on online retail sales pulls from government data and NRF research to provide statistics on online retail sales as a share of total retail sales, online sales by household income, and key shopping metrics for heavy, medium and light buyers. View the report. - Ann Taylor, The Home Depot, HSN and YUM! Brands execs talk mobile strategy
There is no "one size fits all" strategy for a successful retail mobile integration. Retailers need to consider everything from mobile payment to in-store operations to geolocation data. At Retail's BIG Show in New York City, Jan. 9 to 12, IT executives from Ann Taylor, The Home Depot, HSN, and YUM! Brands will help decipher the intricacies of successful mobile integration. Learn more.
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Six out of 10 online consumers would like to receive gift cards as holiday gifts. Source: 
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