 | News about digital retail commerce |  | | |  | - AOL debuts daily-deal site
AOL launched Wow.com this week, a daily-deal site serving Boston, Philadelphia and Washington, D.C. The company plans to add more cities to the service, which will offer one national deal each week in addition to daily specials from local merchants. AOL Small Business (11/11)       | Can "Like" and "Share" Work Together?
Wondering when to use the Facebook "Like" button on your site and when to use "share?" You're not alone. Learn the 6 best practices for combining "Like" and Share to maximize both referral traffic and data. Download Whitepaper Now | - Online merchants find free-shipping offers effective
A majority of online retailers polled in a recent survey said free shipping is the most effective tool in their holiday marketing arsenal, and 52% of respondents who offer free shipping with a minimum order said average order sizes rose by at least $4. Half of the online merchants surveyed said they would offer free shipping on more products this year than last. AuctionBytes (11/11)  | Gain insight into the overall health of U.S. businesses and how to leverage new tools to better manage business, while reducing risk exposure. Register now for Gain a clearer picture of small-business risk in an uncertain market.
Nov. 16 | 2 p.m. Eastern |
 - PayPal exec: Growth of mobile payments to spawn security threats
PayPal expects that the majority of in-person retail purchases will be paid for using a mobile device by 2015, a shift that's bound to cause major security concerns, PayPal Mobile's general manager, Eric Duprat, said this week. "Today, mobile devices have been relatively -- although not entirely -- free from attacks by malware, because there has not been that much money at stake. But when huge amounts of money are transiting mobile phones, the level of attacks is bound to increase enormously." EE Times (11/11) - 5 forces that could spell the end for Foursquare
Competition from Facebook, recent reports showing fewer than 5% of Americans use location-based check-in sites, and a growing number of niche competitors are among the top five factors threatening the future of Foursquare, writes Bridge Worldwide's social media director, Jonathan Richman. Additionally, it often makes more sense for marketers to focus on finding their most influential customers rather than rewarding their Foursquare mayors. iMedia Connection (11/12)  | You may be considering a cloud computing solution or in the midst of specifying one or even implementing a solution. Read this paper to see what IBM discovered about how companies like yours are adopting, implementing and using cloud computing solutions. Learn about the current rate of adoption, drivers, barriers, and considerations that are influencing the adoption of cloud computing. |
 - Rue La La to launch its first local site
Flash-fashion site Rue La La is launching its first local deal site in Boston to build on successful summer tests with a handful of local merchants. The new site will feature deals on luxury products from Boston-area merchants. "We wanted to start in Boston because it really is our hometown," said Mark McWeeny, the president of Rue Local. "We are curating the best restaurants, salons, events from around Boston." The Boston Globe (11/11) - Moxsie opens up buyer meetings to Twitter followers
Twitter followers of fashion site Moxsie now have a chance to virtually sit in on meetings between buyers and designers, and offer feedback on which products the site should sell. Fans can follow the twice-weekly meetings via the company's Twitter feed, and posts include videos and photos of the new products being discussed. InternetRetailer.com (11/11) - Philanthropic Gap ad features Foursquare founders
Foursquare founders Dennis Crowley and Naveen Selvadurai are part of a new Gap ad campaign with a charity angle. The pair are featured in a video ad to benefit children's charity Camp Interactive, one of several videos starring celebrities. The videos feature the charity of the star's choice, and Gap will offer a base donation on top of an additional $1 for each Facebook "Like" the videos receive. Mashable (11/11)  | Mobile technology can provide a platform for interactive real time workforce management. Equipped with mobile devices, managers and employees can communicate seamlessly to exchange information, staff shifts and ultimately improve the customer shopping experience. Download this complimentary article to get insight on the impact of mobile technology on workforce management. |
| Legislative & Regulatory |  | | | - Obama initiatives to step up Internet policy
The Commerce Department is expected to release a report on Internet policy in the coming weeks, including recommendations for new laws governing online privacy and appointing a watchdog to oversee the efforts. The executive branch previously took a hands-off approach to regulating the Internet, for fear of stifling innovation, but growing privacy concerns encouraged the government to get involved. The Wall Street Journal (11/11) | Shop.org Spotlight | | | |  | - Steve Madden, Forrester execs talk m-commerce obstacles, enablers
On Nov. 15, join Sucharita Mulpuru of Forrester Research and Andrew Koven, president of e-commerce at Steve Madden, as they discuss three important markets for mobile and the obstacles and enablers of mobile commerce, including the technology, the consumer interface, and the need for marketers to adopt realistic expectations of what mobile can do for them. Register or learn more. |
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Women are most likely to purchase online apparel and accessories, books, toys and gift cards as holiday gifts. Source: 
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