  | November 12, 2010 | News for the food, beverage and consumer packaged goods industry |  |  | - Honest Tea brews small changes
Change has been slight for Honest Tea, which expanded distribution nationwide since Coca-Cola purchased a 40% share in 2008. But the company CEO, Seth Goldman, said the iced-tea maker still uses organic, free-trade tea leaves and buys very little advertising, though it recently introduced a new tagline: "Nature got it right. We put it in a bottle." A campaign called "Honest Racks" allowed consumers to buy or take bottles of tea on the honor system. MediaPost Communications/Marketing Daily (11/12)        - Eight O'Clock casts a wider net for coffee beans
As the price of arabica beans from Colombia soars, Eight O'Clock Coffee is considering alternatives, even though its 100% Colombian brand has been rated a Consumer Reports best buy. A company official said it is considering using beans from Brazil, Vietnam or China. Yahoo!/Reuters (11/12) - SABMiller exec discusses water conservation efforts
 Andy Wales, global head of sustainable development for SABMiller, works to improve the company's water sustainability and says the company was the first "of any kind, anywhere in the world, to publish a water footprint in August of last year." He said 90% of the water used to make beer "goes toward agriculture to grow the crops that we need," so the focus has been on preserving watersheds and reducing pollution. Beverage World Publications Group (11/9) - How Frito Lay improved engagement with far-flung employees
To reach its 50,000 workers spread out over some 35 sites -- and the majority not on a computer every day -- Frito Lay found that the best way to communicate with workers is by using customized methods for each audience, says Katherine Ritchey, Frito Lay's director for internal communications. Some successful strategies include print newsletters with localized content for employees and podcasts for senior management. MiriMcDonald.com (11/8)  | Increase Profitability and Productivity in 2011
Download this free Aberdeen report to learn how Enterprise Resource Planning (ERP) can help improve operational performance, and differentiation. As capital and credit become readily available again, use ERP to gain the competitive advantage. | - R&D intensity is on the increase, survey shows
Companies' "R&D intensity" -- a measure of R&D spending versus total sales -- is on the increase, according to a Booz & Co. survey. The trend is a sign of managers' reluctance to slash innovation budgets despite falling sales, and serves as a reminder that R&D is largely recession-proof, says Booz partner Barry Jaruzelski. "They cut R&D last; that's the future revenue stream that these companies are protecting," he notes. CFO.com (11/10)  | Make the most of the first-ever Small Business Saturday, November 27, 2010. A day to come together in support of small businesses like yours. The businesses that are the heartbeat of our communities and local economies. Join the movement, and help spread the word about your business with $100 of free Facebook advertising and other promotional tools. Get Involved. |
 - Citrus campaign to star Nancy O'Dell
The Florida Department of Citrus has launched a digital campaign with Nancy O'Dell, who is leaving her job at "Access Hollywood" to become co-host at "Entertainment Tonight." The campaign will include online videos of "hectic and funny" moments in her family's mornings, and a contest called The Morning Squeeze, asking fans to submit similar videos. MediaPost Communications/Marketing Daily (11/11)  | Gain insight into the overall health of U.S. businesses and how to leverage new tools to better manage business, while reducing risk exposure. Register now for Gain a clearer picture of small-business risk in an uncertain market.
Nov. 16 | 2 p.m. Eastern |
 - Safeway donation campaign works, but it has 2 sides
Safeway stores nationwide raised $16.1 million for breast cancer causes in October by asking customers to make small donations as they checked out. Though the effort was successful and probably increased positive perceptions about the company, many customers don't like being pestered or made to feel guilty. One said she uses the self-checkout to avoid cashiers. The New York Times (free registration) (11/11)  | You're out of the office, meeting with clients and vendors, all while balancing work and life. Sometimes even a laptop just isn't practical. The RUN Powered by ADP® mobile payroll app helps you manage payroll anytime — quickly and easily — from any location. Choose ADP® and get a $300 Apple® Gift Card. |
| Health & Wellness |  | | | - Study: More snacking, fewer meals for children
A survey by the American Dietetic Association Foundation found that 42% of white and Hispanic children and 59% of black children sometimes skip breakfast, while 22% of white children, 34% of black children and 38% of Hispanic children miss dinner on occasion. Snacking appears to be filling the gap, with more than half of all children snacking after school and 24% to 26% of children snacking in the evening. HealthDay News (11/11) | GMA News | | | |
| SmartQuote | | | |  | Nothing strengthens the judgment and quickens the conscience like individual responsibility."
--Elizabeth Cady Stanton,
leading figure of the women's suffrage movement  |
| | This SmartBrief was created for cpgbrokers.data@blogger.com
| | | Read more at SmartBrief.com | | A powerful Web site for SmartBrief readers including: | | | | | | | | | | Recent GMA SmartBrief Issues: - Thursday, November 11, 2010
- Wednesday, November 10, 2010
- Tuesday, November 09, 2010
- Monday, November 08, 2010
- Friday, November 05, 2010
| | | Lead Editor: Rebecca Pollack Scherr
Mailing Address:
SmartBrief, Inc.®, 1100 H ST NW, Suite 1000, Washington, DC 20005 | | | | | | © 1999-2010 SmartBrief, Inc.® Legal Information |
|
No comments:
Post a Comment
Please comment thoughtfully CPG Brokers, your best resource to optimize your in store self exposure and maximize sku distribution.