Bimbo debuts Sara Lee-branded snack cakes Bimbo Bakeries USA has introduced a line of snack cakes under its Sara Lee brand, spurring a strong first quarter, said chief financial officer Guillermo Quiroz. "A number of new products were launched in the quarter, including the Sara Lee snack cakes, allowing us to take advantage of opportunities in the marketplace," he said. "All combined, these factors led to almost 5% top-line growth in dollar terms." FoodBusinessNews.net (free registration) (4/29)  | Mintel Category Study: Total Sugars Top Consumer Concern A new study by Mintel, covering 12 top product categories, shows that consumers are more concerned about total sugars than any specific sweetener. In fact, in any given category, no more than 3% of consumers avoid HFCS.
See details when you download the infographic at CornNaturally.com. | |  | Leverage Big Social Data In Your Marketing Programs
In this free report, Offerpop details how to successfully identify and implement actionable social data in your marketing programs. Broken down into three easily digestible parts, this report shows you how to size the social opportunity, understand key metrics for success, and how to effectively integrate and analyze big social data. Download it for free! |
 | Bud campaign focuses on brewmasters, pushes tracking app Anheuser-Busch InBev, in a new campaign that comes amid some negative press about the quality of the beer, is showing the people who make Budweiser, focusing on the ingredients and promoting a tracking application. The Anomaly-created campaign features regional brewmasters talking about the joy of making the beer, and the spots end by touting the Track Your Bud app, which allows consumers to link their beer to its origins. Advertising Age (tiered subscription model) (4/29)  | Myths, Pitfalls and Realities of CPQ Software
Configure Price Quote Software can be difficult to deploy and implement. This white paper highlights the common myths in the market place and provides a practical guide on how to prepare for the challenges ahead. Learn how to expose the pitfalls before you buy your CPQ software. Download the free guide now. |
 |  | CSO Insights: 2013 SPO Sales Execution Analysis
It is one thing to plan the work and another to work the plan. In this topical report, see how well other companies perform as they navigate prospects through the sell cycle. Learn how your sales team can leverage best practices from best-in-class performing organizations highlighted in this study. Download this free report now. |
 | Adding nuts to a diet doesn't promote weight gain, review finds People who added nuts to their diet or replaced other foods with nuts lost about 1.4 pounds more than those who did not include them, according to a data review. Spanish researchers said the effect of eating nuts was modest but the data "allay the fear that nut consumption may promote obesity." Reuters (4/26)  | Build Your IT Security Business Case
The importance of IT security to a business has never been greater. But often, investments are shelved or cutbacks are made. This can result in businesses unknowingly making compromises regarding their IT security.
In this latest whitepaper from Kaspersky Lab, you'll find useful facts, examples and business case arguments to help you get buy-in and commitment from your business. Learn more.
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 | Get FSMA Smart: Records Access Pre- and Post-FSMA Implementation webinar The release of proposed rules under the Food Safety Modernization Act on good manufacturing practices and risk-based preventive controls has caused a lot excitement, and even more questions. GMA can help answer those questions during the Get Smart: Records Access Pre- and Post-FSMA Implementation webinar on Wednesday, May 8, from 1:30-3 p.m. (EST), where a team of GMA experts will review current records access requirements and explore what is to come under new FSMA regulations. The proposed rules cover new ground in the areas of records access and Food Safety Plans, and once the final rules are published, food manufacturers may be required to produce records on things such as sanitation and allergen preventive controls. This webinar will help you understand what you can do now to get ready for these new requests. Register today! | FDA plans to study caffeine-added food Wrigley's launch of Alert Energy Caffeine Gum is spurring the FDA to examine how children are affected by food with added caffeine. "Children and adolescents may be exposed to caffeine beyond those foods in which caffeine is naturally found and beyond anything FDA envisioned when it made the determination regarding caffeine in cola," said Michael Taylor, deputy commissioner for foods and veterinary medicine. Bloomberg Businessweek (4/29) |  | I'm slowly becoming a convert to the principle that you can't motivate people to do things, you can only demotivate them. The primary job of the manager is not to empower but to remove obstacles." -- Scott Adams, American cartoonist | | Please contact one of our specialists for advertising opportunities, editorial inquiries, job placements, or any other questions. | | Publisher, Food & Beverage: Chris Warne P: 646.462.4647 | | | | |
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