Del Monte hosts recipe contest Del Monte Fresh Produce is holding a recipe contest with a grand prize of a retreat for two to a culinary institute and recognition as the "Del Monte Fresh Chef." To enter, participants must register and submit a recipe using Del Monte fruits or vegetables. Progressive Grocer (4/16) Rebrand gives SymphonyIRI a new name and focus SymphonyIRI Group is changing its name to IRi and has set a goal of becoming the "best company in the world in guiding [CPG] growth," CEO Andrew Appel said. "Digital and social media continue to explode and influence a customer's path to purchase. ... We have an unprecedented opportunity as a group to create clarity out of this chaos and regain control of the conversation," he said. Drug Store News (4/16) Olay launches Fresh Effects for younger audience Olay is introducing a Fresh Effects line of skin-care products intended for younger users. "These are women who are out of their acne years; and they are not teenagers anymore, but they are not ready for wrinkle cream," explained Janine Miletic, associate marketing director for Olay Global. Drug Store News (4/16)  | Earn lasting loyalty with your best customers Strong CRM depends on a balance of push and pull strategies. To achieve sustainable engagement, relevance and value must be delivered. By connecting experience-driven brand engagement (both online and offline) with tangible in-store behavior, CPGs can develop strategies to drive both emotional and physical loyalty. Learn how in our new eBook» | | Cold-pressed juice heats up Cold-pressed juice is gaining a mainstream following, and is now being offered by growing chains including Creative Juice, Juice Press, Organic Avenue and Starbucks-owned Evolution Fresh. BluePrint, a juice company founded seven years ago in a Queens catering kitchen, has been purchased by Hain Celestial and now grosses more than $20 million annually. The New York Times (tiered subscription model) (4/16)  | Contract Management Software — Buyers Advice
Contract Management Software can be challenging due to some key characteristics of the contract management process. In this guide, read about the entire evaluation and purchase cycle, including key considerations and pitfalls. Download the free guide now and learn how to manage the process to your best benefit. |
 | Budweiser rolls out can shaped like a bow tie As a reflection of its bow tie logo, Budweiser is introducing a can shaped like a bow tie. "We explored various shapes that would be distinguishable in the marketplace but also viable from an engineering standpoint," said Pat McGauley, vice president of innovation for Anheuser-Busch. "Aluminum can be stretched only about 10% without fracturing, which requires that the angles of the bow tie be very precise." CNBC (4/16)  | The Social Media ROI Cookbook: Six Ingredients Top Brands Use
In this free report, industry expert Altimeter explores the most effective "ingredients" for measuring the revenue impact of social media, providing insights and case studies from an array of top companies. Offerpop is happy to make this penetrating study available to SmartBrief readers. Download it for free! |
 |  | CSO Insights: 2013 SPO Sales Execution Analysis
It is one thing to plan the work and another to work the plan. In this topical report, see how well other companies perform as they navigate prospects through the sell cycle. Learn how your sales team can leverage best practices from best-in-class performing organizations highlighted in this study. Download this free report now. |
 | Saturated fat can be part of balanced diet, expert says Dietary recommendations call for eating less saturated fat to reduce the risk of heart disease, but Georgetown University Medical Center neuroendocrinologist Thomas Sherman says that whether to consume animal fat or lard should be part of decisions about balancing carbohydrates with fat and protein and balancing types of fats to achieve a healthy overall diet. He says a healthy diet ideally includes a variety of minimally processed foods with a diversity of fats, which can include saturated fat. The Washington Post (4/15)  | What can the cloud do for your construction company?
Find out how the cloud lets you work and store information online, so you can access your project files anywhere you have an internet connection. Download the Guide to the Cloud for Construction to learn more. |
 | Less than one month to register for Consumer Complaints Conference In a few short weeks your colleagues will be gathering in San Francisco, for the only complaint management conference built exclusively for professionals working in the food, beverage and consumer products industry -- shouldn't you be there too? On May 8-10, GMA will host the Consumer Complaints Management Conference, where attendees will gain insight into complaint and crisis management, brand protection, measuring complaint management data, current consumer affairs challenges and much more. With more outlets for customer service cropping up every day, guarantee that your staff is fully prepared to efficiently manage all consumer complaint issues that may occur by registering for this unique conference today! |  | Besides the noble art of getting things done, there is the noble art of leaving things undone. The wisdom of life consists in the elimination of non-essentials." -- Lin Yutang, Chinese writer, translator, linguist and inventor | | Please contact one of our specialists for advertising opportunities, editorial inquiries, job placements, or any other questions. | | Publisher, Food & Beverage: Chris Warne P: 646.462.4647 | | | | |
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