Consumer Packaged Goods Broker News: Home cooks warm to sauces with ethnic flavors

Hershey is honored by Corporate Responsibility magazine | PepsiCo files patent for Reb-D sweetener | Packaging nudges snackers to keep eating

Created for cpgbrokers.input@blogger.com | Web Version

April 16, 2013

News for the food, beverage and consumer packaged goods industry

FORWARD

Sponsored By

Hershey is honored by Corporate Responsibility magazine
Corporate Responsibility magazine has for the first time included Hershey in its annual list of 100 Best Corporate Citizens. "We've now established a track record of high performance on environmental, social and governance priorities and have made significant increases to our level of transparency," said Todd Camp, Hershey's director of corporate social responsibility. CandyAndSnackToday.com (4/15)

PepsiCo files patent for Reb-D sweetener
In its patent application for Rebaudioside D, PepsiCo said the sweetener offers "significantly lower bitterness" than Reb-A in diet drinks. PepsiCo plans to launch its first drinks with the stevia-dervied sweetener later this year. FoodNavigator (4/15)

WEBINAR: Understand the Social Buyer and Social Attribution

April 24, 2013 @11am PT | 2 pm ET
Attend the webinar and learn how to:
• Understand the Facebook effect and measure amplification
• Evaluate the importance of engaging content
• Integrate social effectively with other marketing channels
Register today!

Trends

Sponsored By

Packaging nudges snackers to keep eating
Marketers are encouraging what they call "hand-to-mouth" snacking with packaging that takes away barriers to such behavior. Hershey, for example, introduced Reese's Minis in a resealable bag to eliminate the chore of unwrapping each peanut butter cup. Sabra Dipping is having success with a single-serve hummus cup. The Wall Street Journal (4/15)

Shoppers are wary of organic-food prices, poll finds
In a Harris Poll, 59% of respondents expressed cynicism about organic food, saying the label is only an excuse to charge higher prices. "While Americans feel better about the economy, many are wary of the 'greenwashing' concept that gives companies a chance to cash in on consumers who want to help the planet but are confused by all the eco-friendly jargon," said Mike de Vere, president of the polling group. Drug Store News (4/15)

Home cooks warm to sauces with ethnic flavors
Home cooks interested in global flavors are turning to store-bought sauces with ethnic flavors, according to Mintel. Consumers tend to favor fresh products that allow them to customize their meals and lend the feeling of scratch-cooking. "There's a perception that if it's in the chiller cabinet, it's fresh and healthier. As consumers migrate from more ambient and frozen products into fresh products, fresh cooking sauces and pasta sauces can grow particularly well," said Minetl analyst David Turner. FoodBusinessNews.net (free registration) (4/15)

The Social Media ROI Cookbook: Six Ingredients Top Brands Use
In this free report, industry expert Altimeter explores the most effective "ingredients" for measuring the revenue impact of social media, providing insights and case studies from an array of top companies. Offerpop is happy to make this penetrating study available to SmartBrief readers. Download it for free!

Corporate Social Responsibility

Sponsored By

Sales grow for Rainforest Alliance Certified coffee
Sales of coffee grown on farms certified as sustainable by the Rainforest Alliance rose 45% in 2012 over the previous year to 4.5%, the organization said. Green Mountain Coffee Roasters, McDonald's and Caribou Coffee are among the companies that have made a commitment to use Rainforest Alliance Certified coffee. Environmental Leader (4/12)

Myths, Pitfalls and Realities of CPQ Software
Configure Price Quote Software can be difficult to deploy and implement. This white paper highlights the common myths in the market place and provides a practical guide on how to prepare for the challenges ahead. Learn how to expose the pitfalls before you buy your CPQ software. Download the free guide now.

Advertising & Marketing

Sponsored By

Coca-Cola gives Zico coconut water its first national campaign
Coca-Cola has launched the first national ad campaign for Zico coconut water, which it bought a year ago. Video ads in the $2 million to $5 million campaign from Butler, Shine, Stern and Partners feature funny characters and the tagline "Put some oomph in it." Adweek (4/15)

CSO Insights: 2013 Sales Performance Optimization Study Results
In this analysis, see an overview of the eight key attributes found in high performance sales organizations, and some of the major trends that positively and negatively impacted sales behavior in 2012. Compare how your sales team's best practices align with the high performing organizations in this study. Download the free study now.

Retail Spotlight

Sponsored By

Kroger vows to use only sustainable palm oil before 2016
Kroger says it will use only sustainably sourced palm oil in private-label products by the end of 2015. "We also recognize this is a developing issue for many of our suppliers, and we are committed to working with them to improve sustainability in the palm oil production supply chain," according to the company. Progressive Grocer (4/15), Supermarket News (free registration) (4/15), Retailing Today (4/15)

IT Security's Worst Enemy
Organizations across the world continue to strive for greater agility, efficiency and innovation. But they also need to cut costs, improve productivity and become more competitive. This white paper investigates what new IT security approach is required to effectively respond to the changing threat landscape and new ways of working. Learn more.

Health & Wellness

Nestle debuts nutrition-education campaign
"Balance Your Plate With Nestle," a nutrition-education campaign for consumers and health care professionals, has launched. The effort includes model meals for consumers, showing how to combine a frozen entree with fresh fruits and vegetables, whole grains and dairy products to create a balanced meal. Drug Store News (4/15), FoodBusinessNews.net (free registration) (4/15)

GMA News

GMA food labeling workshop filling up -- reserve your spot today
GMA will once again offer the popular Complying with Regulatory Requirements for the Labeling of Packaged Foods workshop on April 30 to May 2 at GMA headquarters.

This comprehensive two-and-a-half-day workshop on food labeling rules will present the fundamentals for labeling of food and beverage products regulated by the U.S. Food and Drug Administration and meat and poultry products regulated by the U.S. Department of Agriculture Food Safety and Inspection Service (USDA–FSIS).

GMA’s staff experts in food labeling and nutrition will teach food company personnel and others involved in label design the food labeling skills they need, whether they are responsible for labeling compliance, food product marketing or product development. Instruction, interaction and hands-on activities provide an intensive introduction to labeling rules or an intermediate refresher course.

Spots are filling up quickly and space is limited, so be sure to reserve your spot today!