Kool-Aid Man gets a refresh The Kool-Aid Man, known for promoting the Kraft powdered drink brand by walking through walls and saying "Oh yeah," is getting a new look and personality. In the past, it was played by a real person in a foam suit, who didn't say much, but now it will be computer-generated, and will have the character of a celebrity trying to be normal. Crain's Chicago Business/The Associated Press (4/12)  | What can the cloud do for your construction company?
Find out how the cloud lets you work and store information online, so you can access your project files anywhere you have an internet connection. Download the Guide to the Cloud for Construction to learn more. |
 | Grocers use dietitians to stand out More grocers are adding dietitians to advise shoppers on healthful food choices. The experts, who offer services such as nutrition consultation and supermarket tours, often appear on television and radio shows, helping grocery chains bolster their brand and differentiate themselves from discount and warehouse stores. Advertising Age (tiered subscription model) (4/14) Report shows popularity of juice innovations While sales of regular and frozen orange juice have declined over the past five years, juice consumption has remained steady as consumers shift to new products and flavors, according to a report from Packaged Facts. The researcher predicts continued growth of low-calorie and health-focused drinks, including ones with superfruits and coconut water. BevNet.com (4/11)  | Consumer Products Executive Webcast
The 2013 American Pantry Study
11 AM EDT on April 23, 2013
How to succeed in a fundamentally changed consumer marketplace. Learn more about findings from our large scale survey of 4,000+ primary U.S. shoppers covering 20+ food, beverage and household product categories and 400+ brands. Please join us for this free webcast |
 | Starbucks gives brands ad space on Wi-Fi connection page Starbucks is partnering with Boingo Wireless to give third-party advertisers the ability to post ads on its Wi-Fi connection page, with users seeing banner ads or video interstitials before accessing the Web. The program could later be expanded to allow targeting based on users' registered accounts or their mobile-application purchases. Adweek (4/14)  | Contract Management Software — Buyers Advice
Contract Management Software can be challenging due to some key characteristics of the contract management process. In this guide, read about the entire evaluation and purchase cycle, including key considerations and pitfalls. Download the free guide now and learn how to manage the process to your best benefit. |
 | Giant Eagle freezes prices on spring and summer products Giant Eagle says it will "lock" prices on hundreds of items that are popular in the spring and summer, including mangoes, Eckrich Skinless Smoked Sausage and Valu Time foam plates. The Low Price Lock also includes nonfood items such as $10 pet medications and a $50 Fandango gift card for $42. Progressive Grocer (4/12)  | CSO Insights: 2013 Sales Performance Optimization Study Results
In this analysis, see an overview of the eight key attributes found in high performance sales organizations, and some of the major trends that positively and negatively impacted sales behavior in 2012. Compare how your sales team's best practices align with the high performing organizations in this study. Download the free study now. |
 | Compound in produce might protect against skin cancer Researchers say gossypin, a compound that occurs naturally in fruits and vegetables, might provide skin cancer protection. The compound appears to block DNA mutations that "occur in the vast majority of melanoma patients," said Hareesh Nair of the Texas Biomedical Research Institute. NutraIngredients (4/12)  | Hyper-Mobility Meets Security in the Corporate Environment
Smartphone adoption is accelerating at a rapid rate, as today many companies need their hypermobile employees to be online in the office and on the move. Mobile devices are often not protected from malware as this threat is not as well publicized. Learn how Kaspersky Endpoint Security for Business can protect your employees from key threats by downloading this whitepaper. |
 | Consumer Complaints Conference features comprehensive program On May 8-10 in San Francisco, attendees will get a fresh look at some of the most innovative and successful customer service practices in the food, beverage and consumer packaged goods industry by attending the 2013 Consumer Complaints Management Conference. Participate in consumer-focused sessions such as:
- Complaint Levels -- How Good is Good...and Is it Good Enough?
- Handling the Unhappy: Today’s Best Practices in Managing Customer Complaints
- Product Liability 101 for Claims Handlers
- Laboratory Testing and Resolving Consumer Complaints
- Six Sigma in the Modern Contact Center
- Turn Complainers into Loyal Customers Using Social Media & Voice of the Customer Analytics
- Food and Beverage Litigation Update
- The 7 Rules to Regaining Customer Service Goodwill after Customer Service Failures
- Protecting Your Brand: Pre, During and Post Recall
- Improving the Consumer’s Ability to Report Food Safety Concerns to USDA and FDA
- Consumer Complaint Management Roundtable: Practices and Procedures to Protect Your Brand
Register today! | Dairy industry seeks greater label flexibility The dairy industry is asking the Food and Drug Administration to change a rule requiring that flavored milks with artificial sweeteners say "reduced calorie" or "less sugar" on the front of the packaging. Instead, dairy producers want to disclose the sugar substitutes on the ingredients list. The Wall Street Journal (4/14) |  | It has ever been my experience that folks who have no vices have very few virtues." -- Abraham Lincoln, 16th U.S. president | | Please contact one of our specialists for advertising opportunities, editorial inquiries, job placements, or any other questions. | | Publisher, Food & Beverage: Chris Warne P: 646.462.4647 | | | | |
| Mailing Address:
SmartBrief, Inc.®, 555 11th ST NW, Suite 600, Washington, DC 20004 | | |
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