CPG brands team on Family Dollar promo Kimberly-Clark teamed with other brands to launch a promotion at Family Dollar, called "Spice up your Summer Fun," highlighting the national brands sold at the discount chain. "We needed to bring the power of scale, and we couldn't do it on our own, so got other CPGs involved," said Blake Boulden, director of business development and shopper marketing for Kimberly-Clark. Supermarket News (free registration) (4/10) Truvia to be introduced in India, Brazil Cargill is planning to expand distribution of its zero-calorie natural Truvia sweetener to Brazil and India. Truvia has been sold in the U.S. since 2008, and was introduced in Mexico in 2010 and Venezuela in 2012. Fox Business (4/10) Other News  | April 24, 2013 @11am PT | 2 pm ET Attend the webinar and learn how to: • Understand the Facebook effect and measure amplification • Evaluate the importance of engaging content • Integrate social effectively with other marketing channels Register today! | | Fermented flavors find favor More Americans are developing a taste for tangy fermented foods like kimchi and Sriracha, and food-makers are responding with Lay's Sriracha potato chips and Heinz ketchup with balsamic vinegar. "There's a group seeking more intense, hotter and spicier flavors and another group who is interested in experimentation and a broader range of flavors," said Haven Cockerham, a Heinz vice president. "Absolutely both are interested in balsamic ketchup." The Wall Street Journal (4/10)  | Myths, Pitfalls and Realities of CPQ Software Configure Price Quote Software can be difficult to deploy and implement. This white paper highlights the common myths in the market place and provides a practical guide on how to prepare for the challenges ahead. Learn how to expose the pitfalls before you buy your CPQ software. Download the free guide now. |
 | What companies can do to increase supply chain flexibility Research indicates that companies are prioritizing flexibility in supply chains as they look to cope with demand fluctuation, write Albert Sun and Glen Goldbach of PricewaterhouseCoopers. These companies must integrate their supply chains with other business units and strengthen relationships with key suppliers, they write. IndustryWeek (4/5)  | What can the cloud do for your construction company? Find out how the cloud lets you work and store information online, so you can access your project files anywhere you have an internet connection. Download the Guide to the Cloud for Construction to learn more. |
 | Unilever to launch Fruttare Fruit Bars Unilever is debuting Fruttare Fruit Bars with a first-time sponsorship of Coachella, as well as an original song to be composed by Ne-Yo and Cher Lloyd based on lyrics submitted through social media. The fruit bars have been available in other countries since the 1980s. Billboard.com (4/10) Jay-Z picks wife Beyonce for Bud's "Made in America" event Beyonce and Nine Inch Nails are headlining Anheuser-Busch InBev's "Budweiser Made in America" concert in Philadelphia during Labor Day weekend. Jay-Z, who headlined the first "Made in America" event last year, continues to curate the talent for the show in a play for a younger, multicultural demographic, writes E.J. Schultz. Budweiser used Spotify to announce the lineup and is taking over the streaming service's home page to build buzz for the event. Advertising Age (tiered subscription model) (4/10)  | CSO Insights: 2013 Sales Performance Optimization Study Results In this analysis, see an overview of the eight key attributes found in high performance sales organizations, and some of the major trends that positively and negatively impacted sales behavior in 2012. Compare how your sales team's best practices align with the high performing organizations in this study. Download the free study now. |
 |  | IT Security's Worst Enemy Organizations across the world continue to strive for greater agility, efficiency and innovation. But they also need to cut costs, improve productivity and become more competitive. This white paper investigates what new IT security approach is required to effectively respond to the changing threat landscape and new ways of working. Learn more. |
 | Beneforte broccoli contains higher level of nutrient Beneforte broccoli, created through a U.K.-funded breeding program, yields more glucoraphanin, a phytonutrient with potential health benefits, research shows. The so-called superbroccoli was developed by crossing standard broccoli with a wild version from Sicily. NutraIngredients (4/10)  | Explore Orlando's dining & entertainment districts From culinary hotspots to electrifying entertainment, there's more to meetings in Orlando. With six distinct dining and entertainment districts, there's something for everyone. Find out how business events are just the beginning at OrlandoDistricts.com. |
 | GMA food labeling workshop kicks off April 30 GMA will once again offer the popular Complying with Regulatory Requirements for the Labeling of Packaged Foods workshop April 30 to May 2 at GMA headquarters. This comprehensive two-and-a-half-day workshop on food labeling rules will present the fundamentals for labeling of food and beverage products regulated by the FDA and meat and poultry products regulated by the U.S. Department of Agriculture Food Safety and Inspection Service. GMA’s staff experts in food labeling and nutrition will teach food company personnel and others involved in label design the food labeling skills they need, whether they are responsible for labeling compliance, food product marketing or product development. Instruction, interaction and hands-on activities provide an intensive introduction to labeling rules or an intermediate refresher course. Get more information or register now. Space is limited so be sure to reserve your spot today! |  | To live is so startling it leaves little time for anything else." -- Emily Dickinson, American poet | | Please contact one of our specialists for advertising opportunities, editorial inquiries, job placements, or any other questions. | Publisher, Food & Beverage: Chris Warne P: 646.462.4647 | | | | | Mailing Address: SmartBrief, Inc.®, 555 11th ST NW, Suite 600, Washington, DC 20004 | | |
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