Mondelez to support female cocoa farmers Mondelez has vowed to work to improve conditions for female cocoa farmers and is expected to be the first major chocolate company to sign the United Nations Women Empowerment Principles document. "An increased involvement of women in the supply base leads to improved financial management by farmers, better education for youth and more sustainable, thriving communities," said Christine McGrath, vice president of external affairs and cocoa life at Mondelez. Bloomberg (4/23) Other News  | Leverage Big Social Data In Your Marketing Programs
In this free report, Offerpop details how to successfully identify and implement actionable social data in your marketing programs. Broken down into three easily digestible parts, this report shows you how to size the social opportunity, understand key metrics for success, and how to effectively integrate and analyze big social data. Download it for free! |
 | Rabobank sees shift from boxed cereals for breakfast A report from Rabobank outlines five trends that are prompting consumers to move away from boxed cereals for breakfast, including the rise of Greek yogurt and a shift to quick-service restaurants and snacks. "To turn the tide, we suggest a renewed focus on innovation, a rebooting of the message to consumers, and, for children's cereal, an embrace of what you are, even if that means new positioning in a different grocery aisle," said analyst Nicholas Fereday. FoodBusinessNews.net (free registration) (4/23)  | Four Essential Things to Know about Food and Beverage Traceability
For many manufacturers, traceability is a valiant goal. But, for food and beverage producers, it's a critical requirement. No one wants to put a single person at risk, let alone tens or hundreds. As a food or beverage manufacturer, part of your job is to help prevent outbreaks of food-borne illnesses. This free whitepaper discusses four key things you'll need to know. Download now. |
 | Coca-Cola targets mobile teens with first all-digital campaign Coca-Cola has announced the launch of its first digital-only campaign, called "The AHH Effect." The mobile-heavy campaign, to be created in partnership with Wieden+Kennedy, is aimed at teens who want quick, "snackable" bursts of content, and who see their phone rather than the TV as their primary screen. "This signals a whole new way in which we've decided to create marketing content," says Pio Schunker, senior vice president of integrated marketing communications at Coca-Cola North America. Adweek (4/23)  | Explore Orlando's dining & entertainment districts
From culinary hotspots to electrifying entertainment, there's more to meetings in Orlando. With six distinct dining and entertainment districts, there's something for everyone. Find out how business events are just the beginning at OrlandoDistricts.com. |
 | Study sees vitamin D benefit in mushrooms People who eat mushroom powder rich in vitamin D experience the same benefits as those taking vitamin D supplements, researchers say. "These results provide evidence that ingesting mushrooms which have been exposed to ultraviolet light and contain vitamin D are a good source of vitamin D that can improve the vitamin D status of healthy adults," said senior author Michael Holick of the Boston University School of Medicine. NutraIngredients (4/23)  | CSO Insights: 2013 SPO Sales Execution Analysis
It is one thing to plan the work and another to work the plan. In this topical report, see how well other companies perform as they navigate prospects through the sell cycle. Learn how your sales team can leverage best practices from best-in-class performing organizations highlighted in this study. Download this free report now. |
 | Consumer Complaints Conference only 2 weeks away In a few short weeks your colleagues will be gathering in San Francisco, for the only complaint management conference built exclusively for professionals working in the food, beverage and consumer products industry -- shouldn’t you be there too? On May 8-10, GMA will host the Consumer Complaints Management Conference, where attendees will get a fresh look at some of the most innovative and successful customer service practices in the industry, by focusing on issues like: - Complaint Levels -- How Good is Good...and Is it Good Enough?
- Handling the Unhappy: Today’s Best Practices in Managing Customer Complaints
- Product Liability 101 for Claims Handlers
- Laboratory Testing and Resolving Consumer Complaints
- Six Sigma in the Modern Contact Center
- Turn Complainers into Loyal Customers Using Social Media & Voice of the Customer Analytics
- Food and Beverage Litigation Update
- The 7 Rules to Regaining Customer Service Goodwill after Customer Service Failures
- Protecting Your Brand: Pre, During and Post Recall
- Improving the Consumer’s Ability to Report Food Safety Concerns to USDA and FDA
- Consumer Complaint Management Roundtable: Practices and Procedures to Protect Your Brand
Register today! | Labeling is among "main issues" for snack companies Beth Johnson, founder of government-relations firm Food Directions, says food labeling is "one of the primary, main issues" for snack companies. She says the FDA is nearly ready to announce voluntary gluten-free labeling, and labels related to menus and genetically modified organisms also are getting attention. BakeryAndSnacks.com (France) (4/22) |  | Whoever is in a hurry shows that the thing he is about is too big for him." -- Lord Chesterfield, British statesman | | Please contact one of our specialists for advertising opportunities, editorial inquiries, job placements, or any other questions. | | Publisher, Food & Beverage: Chris Warne P: 646.462.4647 | | | | |
| Mailing Address:
SmartBrief, Inc.®, 555 11th ST NW, Suite 600, Washington, DC 20004 | | |
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