Triscuit debuts Brown Rice line Mondelez International has added a Brown Rice line to its Triscuit brand, with ingredients including sweet potatoes, brown rice and red beans to appeal to consumers who are snacking more in place of eating full meals. Print ads highlight that the ingredients are "real food," and the company said the new crackers and lighter and crispier. Advertising Age (tiered subscription model) (4/11) Nestle hosts bakery competition to celebrate Crunch Fifteen of the nation's best bakeries are creating recipes using Nestle Crunch in a contest marking 75 years of the brand. "There's no sweeter way to celebrate this milestone than by having award-winning bakeries and pastry chefs create new Crunch-inspired treats, just like many of our fans do at home every day," spokeswoman Tricia Bowles said. Progressive Grocer (4/11)  | CSO Insights: 2013 SPO Sales Execution Analysis
It is one thing to plan the work and another to work the plan. In this topical report, see how well other companies perform as they navigate prospects through the sell cycle. Learn how your sales team can leverage best practices from best-in-class performing organizations highlighted in this study. Download this free report now. |
 | Shift to mini meals puts focus on snacks Marketers will benefit by recognizing that more consumers are snacking and grazing throughout the day, instead of sitting down to three meals, says Sally Lyons Wyatt, who leads client insight at SymphonyIRI Group. When snacking, consumers "want to eat healthier, but they also want a moment to eat what tastes good without worrying about the healthy options," Lyons Wyatt said. "They seek the 'bells and whistles' in snack foods." CSP (4/11) With smaller drink sizes, consumers may buy more Research indicates smaller serving sizes of soft drinks may lead to increased sales if consumers are offered "packs" of several smaller-sized drinks. "Our research suggests that businesses have a strong incentive to offer bundles of soda when drink size is limited," said lead researcher Brent Wilson. FoodNavigator (4/12)  | Contract Management Software — Buyers Advice
Contract Management Software can be challenging due to some key characteristics of the contract management process. In this guide, read about the entire evaluation and purchase cycle, including key considerations and pitfalls. Download the free guide now and learn how to manage the process to your best benefit. |
 | P&G is again The Hub's shopper-marketing king Procter & Gamble has made a comeback to land atop The Hub's list of shopper-marketing companies. Campbell Soup and Kimberly-Clark followed, with last year's top marketer, Unilever, dropping to 8th place. "I think there's a sense that perhaps P&G took their eye off the ball for a little while, but they returned with greater focus," says The Hub founder Tim Manners. The top shopper-marketing agencies were CatapultRPM, Mars Advertising and Acosta Mosaic Group. Advertising Age (tiered subscription model)/CMO Strategy blog (4/11)  | Four Essential Things to Know about Food and Beverage Traceability
For many manufacturers, traceability is a valiant goal. But, for food and beverage producers, it's a critical requirement. No one wants to put a single person at risk, let alone tens or hundreds. As a food or beverage manufacturer, part of your job is to help prevent outbreaks of food-borne illnesses. This free whitepaper discusses four key things you'll need to know. Download now. |
 |  | Forging the Right International Expansion Path
L.E.K. Consulting examines the difficult trade-offs executives make when selecting new countries to enter. The report examines the benefits and drawbacks of the four most common international expansion strategy trade-offs. It also analyzes how world-class companies Nike, Unilever, Nestlé, Wal-Mart and 3M addressed these trade-offs. Download the free white paper. |
 | The early bird gets the 10% discount As companies continue to grow globally, so does the reach of our sustainability programs. Which is why the 2013 Global Sustainability Summit is now bigger, bolder and more global than ever before. Join GMA and the Food Marketing Institute (FMI) on Aug. 14-16, in Seattle, for the premier food, beverage and CPG industry sustainability event featuring the leading retailers, manufacturers, key government officials and advocacy groups from around the world. This conference offers a multi-faceted program featuring interactive, hands-on pre-summit sessions, informative educational sessions and invaluable networking opportunities -- including a reception at the iconic Seattle Space Needle. Whether you’re only beginning to play in the sustainability arena or leading the industry in sustainability efforts, the Global Sustainability Summit will help all levels of expertise elevate their sustainability programs to the next level. Act now -- discount ends April 26! |  | When a true genius appears in the world, you may know him by this sign, that the dunces are all in confederacy against him." -- Jonathan Swift, Anglo-Irish writer | | Please contact one of our specialists for advertising opportunities, editorial inquiries, job placements, or any other questions. | | Publisher, Food & Beverage: Chris Warne P: 646.462.4647 | | | | |
| Mailing Address:
SmartBrief, Inc.®, 555 11th ST NW, Suite 600, Washington, DC 20004 | | |
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