| Other News  | Sweetener 360. The Video. Watch It Now. Meet Walter & Stacey. Different people with different backgrounds and different attitudes, yet some surprisingly similar shopping habits. It's a message about the difference between what consumers say vs. what they actually do. Just one of many insights into consumer behavior you'll find in the Sweetener360 research. Watch the video now. | | IRI: 15% of shoppers turning to premium products According to new data from IRI, 15% of shoppers will be boosting their purchases of natural, organic and premium products in the coming year. "The word 'premium' means different things to different consumers," said Susan Viamari, IRI's editor of thought leadership. "For some, it means natural and organic and, for others, it means a private-label product offering high-quality ingredients at a lower price." Drug Store News (7/30) As heat rises, so do iced coffee sales Iced coffee has taken off, especially as the summer warms up. Coffee Emporium in Cincinnati now makes up to 40 gallons of iced coffee every day, an increase from the gallon it made every few days just 18 years ago. It is available everywhere from small coffee shops to chains like Dunkin' Donuts and can be made in a variety of ways including cold brew, hot brew, mixed with other beverages or dispensed through nitrogen. The Cincinnati Enquirer (tiered subscription model) (7/29)  | Download: Gartner Magic Quadrants There is an enormous opportunity for companies to reduce costs while improving service for customers. Download the free reports from Gartner to learn:
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| |  | Going Global: Social Media Marketing for Small Businesses
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 | 3 tips for tackling sustainability in the supply chain Food and beverage companies have taken the lead in reducing greenhouse gas emissions, according to a study of 24 food and beverage companies conducted by Ceres and Sustainalytics, but more can be done in ingredient sourcing. The study authors suggest instituting a strong risk assessment process, declaring the source of ingredients and helping farmers implement sustainable practices. GreenBiz.com (7/30) | Brand marketers are embracing social networks' mobile ads Consumer packaged goods brands and automakers are embracing mobile advertising via Facebook and Twitter, helping to boost revenues for the social networks. Analysts say major brands are recognizing that the networks currently provide the most efficient way to reach consumers on mobile devices. Adweek (7/30) | The CPG industry is expecting key shifts in sustainability CPG sustainability professionals will gather at GMA and FMI’s 2014 Global Sustainability Summit in Boston on Aug. 13-15 to discuss the latest shifts in the industry. Attendees will confer about topics like aquaculture, food waste, risk mitigation, water stewardship, successful sourcing and more. Make sure you gain the information to keep your organization prepared for the future, register today! |  | Against the assault of laughter nothing can stand." -- Mark Twain, American writer | | | Please contact one of our specialists for advertising opportunities, editorial inquiries, job placements, or any other questions.
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