Other News  | "No Health Worries" to "All Natural." Know Your Customer The recent Sweetener360 study from Mintel Consulting identifies six key consumer segments that account for $54.8 billion in total sales in 15 high-volume food and beverage categories. This informative infographic from CornNaturally.com gives you a quick overview of the six segments and answers key questions about consumer concerns and behaviors. | | Winning label designs should stand out, tell a story A good product label needs to be attention-getting and communicate the brand's story, according to food label designer Ashley Flanagan, who created labels for Quaker Oats and Evolution Fresh. A good design also needs to take into account how the product will be positioned on the shelf, especially if it is "brand blocked" and placed with other products in the line. Epicurious.com (7/15) Nearly half of ice cream buyers seek indulgence, report says When it comes to buying ice cream, 47% of consumers are motivated by the desire to indulge, and many are willing to pay more for quality taste, according to a report from Canadean. Manufacturers should offer premium products "combining sweet and savory flavors such as the heat of chili or a soft hint of elderflower, and sorbet textures for those consumers looking for more novel experiences at home," Canadean analyst Joanne Hardman said. FoodBusinessNews.net (free registration) (7/15) 4 issues impacting lower gum sales in U.S. Americans may be cooling on their fondness for chewing gum, with volume declining 20% over the last five years and sales down 11%, says Nick Fereday, senior analyst for Rabobank. He cites four reasons for the decline: teens no longer deem it hip; too many new products have confused consumers; consumers are turning to mints, which have seen 20% growth in the last five years and consumers are concerned about gums' ingredients. FoodNavigator (7/15) | Fresh Take: SmartBrief's original coverage of the fresh foods category | | Digital add-ons are extending festival sponsorships Several music-festival sponsors are introducing on-site and digital activations to extend their campaigns beyond the event. Microsoft used Bonnaroo's bracelets with radio-frequency identification to provide related photos of artists and events via its OneDrive cloud service, and Jim Beam partnered with Pitchfork to produce "after-show" concerts that will be shown online. Adweek (7/15)  | Get this weekly email summary written by expert editors As a valued SmartBrief reader, we are pleased to offer you a complimentary subscription to SmartBrief on Social Business. More than 90,000 of your peers count on this resource for essential news on the intersection of social media and business. Activate your free subscription today. |
 | National brands adapt to reach dollar-store food shoppers Food sales are increasing at dollar-store chains including Dollar General and Family Dollar, and manufacturers such as General Mills and Hampton Creek are tweaking their products for dollar-store shoppers in a bid for shelf space. "Here, we market our products in smaller package sizes -- perfect for one- and two-person households -- which include many of the 55-year-old-plus consumers," General Mills Vice President Shawn O'Grady said. Bloomberg Businessweek (7/15) | Sustainability requires an ongoing commitment to education To manage the fast-moving challenges within the sustainability spectrum, practitioners must remain current in the latest best practices. GMA and FMI will host the 2014 Global Sustainability Summit, Aug. 13-15 in Boston, where natural capital, sustainable agriculture, water stewardship, food waste and a whole lot more will be explored. Make sure you’re a part of this conversation. |  | I never dreamed about success. I worked for it." -- Estee Lauder, American businesswoman | | | Please contact one of our specialists for advertising opportunities, editorial inquiries, job placements, or any other questions. Mailing Address: SmartBrief, Inc.®, 555 11th ST NW, Suite 600, Washington, DC 20004 | | |
No comments:
Post a Comment
Please comment thoughtfully CPG Brokers, your best resource to optimize your in store self exposure and maximize sku distribution.