 | Go With the Flow. Not the Status Quo. If you still haven't heard about the JDA® Flowcasting™ solution - a cloud-based collaborative solution that enables trading partners to work together from a single forecast and plan to improve profitability, productivity and control - now is the time to Go With the Flow before you get left behind. Click here to download your free eBook. | | Will the aronia berry be the next superfood? The aronia berry, also known as the chokeberry, boasts higher levels of antioxidants than other superfoods such as blueberries or acai berries and can be found in more than 440 products introduced worldwide in the past five years. Some major brands have added aronia berry to their products, including Old Orchard juices and Beechnut baby foods, and retailers such as Hy-Vee and Whole Foods Market have added products containing aronia berry. USA Today/The Associated Press (7/12) Top trends cold food producers are keeping in mind Cold food producers use new products to stay relevant, taking into account the trends affecting the category. Those trends include restaurants' renewed focus on convenient and affordable menu items; the importance of value, especially to millennials, who do not shop in specialty supermarkets as often as other age groups; and the growth of organic products, which saw sales increase 11.5% last year. Refrigerated & Frozen Foods online (7/11) | | Executive Leadership: Food and beverage executives share thoughts on trending issues in exclusives with SmartBrief. | Women are gaining ground in the world of food retail Today's business world is more collaborative and focused on partnerships and networking, key skills women bring to the table, said Food Marketing Institute President and CEO Leslie G. Sarasin. Women leaders are especially critical in the food business, where women have long been the primary customer, and retail food businesses are increasing their efforts to prepare women for leadership roles, she said. SmartBrief/SmartBlog on Food & Beverage (7/14)
| Twitter beefs up its brand offerings New ad analytics from Twitter allow advertisers to track total impressions, total engagements and engagement rates. Separately, Twitter is now telling brands they can reach 30% of Twitter users with a free tweeting strategy, and there are reports that Twitter is experimenting with a "buy now" button for micropayments. TechCrunch (7/11), Adweek (7/11), GigaOm (7/12) | Digital coupons -- the future is now Join NGA, GMA and the Joint Industry Coupon Committee in an important webinar discussion on the CPG industry's transition to digital coupons. Taking place on July 23 at 2 p.m. ET, leading executives from both Kroger and Procter & Gamble will address the JICC Voluntary Guidelines for Digital Coupons: Updated with Paperless Invoice Standards. Register today! |  | There's a great power in words, if you don't hitch too many of them together." -- Josh Billings, American humorist | | | Please contact one of our specialists for advertising opportunities, editorial inquiries, job placements, or any other questions.
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