Hershey looks to "total snacking continuum" in c-stores The Hershey Co. recognizes confectionery as a "reward-me category" and to up its c-store sales, the company is debuting new displays for king-size items, as well as limited-edition products, according to CEO and President J.P. Bilbrey. "So as we think about the future, we're thinking about the total snacking continuum. That can be everything from indulgent to more functional," Bilbrey said. FoodBusinessNews.net (free registration) (7/25)  | Slicing Up Sweetness, a comprehensive review of the Sweetener360 study from Mintel Consulting, shows how consumer attitudes and behaviors toward sweetened products affect your brands. Based on responses from more than 10,000 consumers, the report provides insights into consumer purchase decisions. Download the white paper at CornNaturally.com. | | Food innovators influence American dining trends Food scientists and market researchers partner with corporate food manufacturers such as Kraft and Whole Foods to introduce diners and shoppers to the next big culinary trend, whether it be the indulgent Frappuccino or nutritious, leafy kale. "We see our role as translating trends," said food science expert Barb Stuckey. "We are putting ideas in front of consumers that are both appropriate and challenging. We're here to test that line." Vox (7/24) Coconut water brands battle for supremacy Coconut water hit mainstream America in 2004 when Vita Coca and Zico appeared on the streets of Manhattan. In 2009, Coca-Cola purchased a stake in Zico before buying the company outright last year. Vita Coca fought back and now claims 60% market share to Zico's 20%, and the company recently sold a 25% stake to Red Bull China. The duel continues and could escalate as coconut water is predicted to become a $1 billion category. The New York Times (tiered subscription model) (7/26)  | Is Your Small Business Using Social Media?
Three in five business owners expect to spend the same or more time on social advertising in the coming year. Social media continues to be a valuable resource for small businesses looking to drive sales, increase brand awareness and reach new customers. Download your free white paper, Going Global: Social Media Marketing for Small Businesses, and learn why it is important to be strategic in choosing your social media platforms. |
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 | App partnerships open up loyalty possibilities for CPGs Consumer packaged goods companies are bridging the real and digital worlds through loyalty programs that link up with sites, social media and mobile devices. Coca-Cola and Kraft have led the way, but many smaller brands are following suit by partnering with existing applications such as MapMyFitness or SavingStar. Adweek (7/27) | Safeway, Albertsons merger gets shareholder OK Safeway's shareholders approved a merger with supermarket chain Albertsons last week to allow the $9 billion deal that would create a supermarket chain with 2,400 locations and a quarter-million employees. The shareholders also set annual compensation for executive officers and elected nine directors. Cerberus Capital Management, owners of Albertsons, proposed the merger in March. The Wall Street Journal (tiered subscription model) (7/25) | Prepare your organization for the unexpected Product recall preparation is important. Every year, organizations experience unfortunate recall events and face unintended costs, time loss and brand devaluation. Ensure that your product recall professionals are trained by proven experts, participate in mock trials and learn the latest in recall technology at GMA’s Efficient and Effective Product Recall Management training on Sept. 24 in San Diego. Register today! |  | There is no disguise which can hide love for long where it exists, or simulate it where it does not." -- Francois de La Rochefoucauld, French writer | | | Please contact one of our specialists for advertising opportunities, editorial inquiries, job placements, or any other questions.
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