CEO: PepsiCo's innovations will drive growth Consumers are shifting their purchasing dollars to fresh foods, and companies such as PepsiCo are feeling the effects. However, PepsiCo is well-positioned for growth with innovations including 7.5-ounce mini-cans, according to CEO Indra Nooyi. "So I think as long as we keep innovating and leveraging our distribution system and really helping the retailers offset some of their labor costs through our DSD systems in high-velocity categories, we should be able to drive growth," she said. BeverageDaily.com (France) (7/24) Frito-Lay develops baking process for fried flavor Frito-Lay has patented a baking process that uses hydration after mixing and extrusion to mimic the flavor and texture imparted by frying. "The hydrating step provides for a way to control texture and size of an extruded starch product without adversely affecting the nutritional value of the product," the company wrote in its patent filing. FoodNavigator (7/22) LIVE Soda Kombucha signs distribution deal with Target Six flavors of LIVE Soda Kombucha will be available in 1,500 Target stores beginning in September. The move is in line with Target's commitment to healthier beverages; the retailer recently began offering Bai, GT's Kombucha, Aloe Gloe, Oatworks, Just Chill, Muscle Milk Organic and Vita Coco products. BevNet.com (7/25)  | Limited Time Offer: Exclusive Access to Gartner Supply Chain Magic Quadrants Investing in supply chain solutions can be daunting—that's why supply chain professionals rely on Gartner® to present the top solution performers. Of the vendors represented in Gartner's Transportation, Warehousing & Supply Chain Planning Magic Quadrants, ONLY JDA Software is named a leader in all 3! Download your exclusive copies today. | | Consumer confidence at highest level in 7 years Global consumer confidence is at a seven-year high, according to the Nielsen Co. Consumers in Asia, Europe and North America said things were improving, but those in Latin America and the Middle East/Africa were less optimistic. "As 2014 progresses, a brighter outlook is expected, but sluggishness will continue until there's a marked improvement in the jobless rate and wages are commensurate with rising costs," said Venkatesh Bala of The Cambridge Group, a division of Nielsen. CandyAndSnackToday.com (7/23)  | SAS® Gives Nestle A Flavor for What's to Come
Nestlé Direct Store Delivery improved forecasting accuracy four percentage points and increased service levels with help from SAS Demand-Driven Forecasting. The company is now able to hold inventory costs flat, and its sales force can better plan profitable sales promotions. Read the success story. |
 | Clorox cleans up with "The Bachelorette" social TV work Clorox Bleach is continuing its social TV efforts during ABC's "The Bachelorette" after the initial success of its "bleachable moments" with millennial consumers. Tie-ins include jokes about getting out sweat stains during an episode where contestants had to take a lie detector test. "Social TV is all about engaged audiences who want to talk about the programs," said Associate Director of Marketing Communications Molly Steinkrauss. eMarketer (7/25)  | Welcome Aboard: A Guide to Small Business Hiring
Small Business Owners are powered by their people. To be successful, small businesses need to act thoughtfully when it comes to finding good candidates. They need to carefully review their labor needs, navigate the interview process to hire the best and recognize and reward employees' achievements. In this white paper sponsored by American Express OPEN, learn how to hire smart. Download the free white paper now. |
 | Hy-Vee, Publix, Wegmans, Costco win with regional consumers Hy-Vee, Publix, Wegmans and Costco topped regional rankings as consumers' favorite grocery stores in the Midwest, South, Northeast and West, respectively, according to a Harris Poll EquiTrend report. The survey, which consisted of 42,000 participants, 1,500 brands and 170 categories, asked consumers about their familiarity with brands, perceptions of product quality and purchasing decisions. MediaPost Communications/Marketing Daily (7/24) | Caffeine could improve athletes' performance, study finds Sports performance can be improved with even small doses of caffeine, according to a new study. The study found caffeine in any form improved performance in both endurance exercises and high-intensity sports like swimming and rowing. Researchers also found some benefit to ingesting caffeine during the activity rather than before. BeverageDaily.com (France) (7/24) Tart cherry concentrate may reduce inflammation after exercise Two daily doses of tart cherry concentrate may reduce inflammation and oxidative stress after exercise, according to a new study of cyclists sponsored by the Cherry Marketing Institute. "The results show that both oxidative stress and inflammatory responses were attenuated with Montmorency cherry concentrate supplementation versus placebo," the study scientists wrote. NutraIngredients (7/22) | Save the date for GMA's 2015 Litigation Conference Plan now to join the discussion addressing the CPG industry's ever-evolving litigation landscape. Gain vital insight into compelling issues, such as an update on class action on "natural" food and beverage claims, GMO initiatives and the potential risks of future litigation. Save the date for Feb. 24-26 to attend GMA's Litigation Conference in Fort Myers, Fla. |  | The important thing in life is not to have a good hand but to play it well." | | | Please contact one of our specialists for advertising opportunities, editorial inquiries, job placements, or any other questions.
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