November 11, 2010 | News for the retail industry |  |  | | - Nike races toward larger retail presence
Nike is in expansion mode, with plans to open up to 300 new stores around the world during the next five years, including a new factory store launched in Los Angeles this week. The footwear company's plans call for a mix of discount outlet mall stores selling last season's overstocks and full-price Niketown locations at upscale shopping centers. Los Angeles Times/Money & Company blog (11/10)         - Macy's is set for a star-studded holiday season
Macy's plans to take a cautious approach to promotional pricing, but the department store chain is going all-out to promote seasonal sales, The Wall Street Journal reports. Ad campaigns will star high-profile celebrities including Jessica Simpson, Martha Stewart and designer Rachel Roy, and the merchandise mix will be studded with "designer gifts" bearing the stars' names. The Wall Street Journal (11/11)         - J.C. Penney looks for growth in niche business lines
J.C. Penney is looking to boost sales and secure growth by carving out niche businesses, including a website for gift givers and a men's clothing site, both set to debut next summer. Competing chains have seen varying degrees of success with similar strategies, from Victoria's Secret's thriving Pink brand for college-age women to American Eagle's unsuccessful attempt to appeal to an older demographic with its now-shuttered Martin + Osa stores. The Wall Street Journal (11/11)         - J.C. Penney debuting multichannel holiday campaign: TV spots set to start airing next week from J.C. Penney will focus on value-driven gift ideas, with the tagline, "New list. New gifts. Who knew!" The department store chain's seasonal push also includes new tech efforts including mobile apps and check-in functions for Foursquare and Facebook Places, as well as a local campaign aimed at introducing more New Yorkers to its first Manhattan store. MediaPost Communications/Marketing Daily (11/10)
         - Kroger CEO takes a hands-on approach
Kroger CEO Dave Dillon has sophisticated, up-to-the-minute customer data at his fingertips, but the executive and his team often depend more on information gleaned from store visits and face-to-face encounters with shoppers. It's not unusual to find a jeans-clad Dillon roaming one of the chain's supermarkets and chatting up customers as part of an effort to improve offerings. The Sun Herald (Biloxi-Gulfport, Miss.)/The Associated Press (11/10)         - Gap debuts in China
San Francisco-based Gap Inc. chose Shanghai as the location of its first store in China, where it sources nearly a third of its clothes. The retailer also launched online sales in China in an effort to tap the country's growing middle class and millions of Internet users. "If you look at how fast the middle class is growing here in China, the opportunity for a brand like Gap, which really is in that in-between zone -- you could do the math," said John Ermatinger, president for Gap in Asia. Bloomberg (11/10) , The New York Times (free registration) (11/10)          | Can "Like" and "Share" Work Together? Wondering when to use the Facebook "Like" button on your site and when to use "share?" You're not alone. Learn the 6 best practices for combining "Like" and Share to maximize both referral traffic and data. Download Whitepaper Now | - Retailers' holiday deals target newly frugal consumers
Merchants are focusing more than ever on price this season, seeking to score sales among budget-conscious shoppers who plan to stretch their holiday dollars as far as possible. Chains from Wal-Mart to Macy's are stocking more affordable or convenient gift options to appeal to newly frugal consumers. Houston Chronicle (11/10)         - Gift cards rank high on holiday wish lists
More than half the respondents polled for NRF's annual holiday survey plan to put gift cards on their wish lists this year, making them the most requested gift and spurring retailers' expectations for a rebound in gift-card sales. Restaurants stand to benefit from the uptick, especially those that are incorporating social media sites such as Facebook to promote their cards. MediaPost Communications/Marketing Daily (11/10)         - Online shoppers focus on reviews above brand loyalty
Consumers are less loyal to brands than they used to be before the Internet became an integral part of the shopping experience, according to a new survey from Forrester Research. Almost 60% of U.K. shoppers start their online product research without a brand in mind, and 86% use product ratings and customer reviews rather than brand messages to make buying decisions. ComputerWeekly.com (U.K.) (11/10)          | Adobe Mobile Experience Survey: What Users Want from Media, Finance, Travel & Shopping. With more than 4.5 billion cell phone subscribers worldwide, it's no wonder businesses are betting big on mobile. Get a first-of-its-kind, bird's eye view of what consumers are doing on their mobile devices and what most engages them across 4 key industries. Download the whitepaper. | - Programs help veterans transition from warriors to entrepreneurs
Ahead of Veterans Day today, several groups have announced programs to help veterans and their family members start businesses. Syracuse University and sponsor Ernst & Young have launched a five-week entrepreneurial boot camp that also includes a year of mentoring. While the transition to civilian and business life is often difficult for veterans, experts say their leadership and decision-making skills make many well-suited to the entrepreneurial life. The Wall Street Journal (11/11) , USA TODAY (11/10)          | Supercharging the Online Channel Getting to the right shoppers and then converting them to buyers in your online store is every retailer's key objective. Short purchase windows, impatient buyers, and new mandates around security are creating unprecedented demands on commerce sites. Learn how to attract customers to your site, optimize their online shopping experience and drive more transactions. Watch the webinar NOW! |
 Policy & Government Affairs |  |  | | |  | - Deficit reduction commission report doesn't include VAT
A report issued Wednesday by the president's deficit reduction commission includes recommendations for federal spending cuts and reform of the tax system, but doesn't propose the value-added tax that retailers feared. "This is good news for the U.S. economy and American families because a VAT would cost our nation hundreds of thousands of badly needed jobs and would lower the standard of living for most working Americans," said NRF President and CEO Matthew Shay. NRF Washington Retail Insight (11/10)          | Increase Profitability and Productivity in 2011 Download this free Aberdeen report to learn how Enterprise Resource Planning (ERP) can help improve operational performance, and differentiation. As capital and credit become readily available again, use ERP to gain the competitive advantage. | NRF News |  |  | | - Ann Taylor, The Home Depot, HSN and YUM! Brands execs talk mobile strategy
There is no "one size fits all" strategy for a successful retail mobile integration. Retailers need to consider everything from mobile payment to in-store operations to geolocation data. At Retail's BIG Show in New York City, Jan. 9 to 12, IT executives from Ann Taylor, The Home Depot, HSN and YUM! Brands will help decipher the intricacies of successful mobile integration. Learn more.         - Retail industry research at your fingertips
From consumer trend data to seasonal shopping guides, NRF has the retail industry research you're looking for. View our new and improved industry research headquarters, which compiles all of our hottest data into one easy-to-navigate listing. View the page.         Chain Restaurant News |  |  | | - Chipotle plans to put off price increases
Chipotle will delay raising menu prices until it has a chance to evaluate the impact of higher prices at competing chains, the company's chief financial officer said this week. The burrito chain owns all 1,000 of its locations so, unlike its competitors, Chipotle doesn't face pressure from franchisees to raise prices in the face of higher commodity costs. The Wall Street Journal/Dow Jones Newswires (11/10)         Career Track |  |  | |  |  |  | | | | |  | Merchandise Planner | Kohl's Corporate Offices | Milwaukee, WI | Senior Attorney, Litigation | dressbarn | Sufffern, NY | Director of E-Commerce | The Wet Seal, INC | Foothill Ranch, CA | VP of Marketing | Teavana | Atlanta - Buckhead, GA | Senior Product Development Analyst | The TJX Companies, Inc. | Framingham, MA | Director Supply Chain Systems and Business Alignment | PetSmart | Phoenix, AZ | Systems Analyst-Labor Applications | PetSmart | Phoenix, AZ | Compliance Manager | Meijer | Grand Rapids, MI | Retail Marketing Director | OfficeMax, Inc | Naperville, IL | Director, Strategic Communications and Campaign | Universal Technical Institute Inc. | Phoenix, AZ | Division Merchandise Manager | Sears | Hoffman Estates, IL | Senior Ecommerce Manager | Expedia | Seattle, WA | Merchandise Planner - Emblematic Apparel and Gifts, U.S. Stores | Follett Higher Education Group | Oak Brook, IL | Senior Merchandise Planner - Emblematic Apparel and Gifts, U.S. Stores | Follett Higher Education Group | Oak Brook, IL | Category Manager - Own Brands (Food & Consumables) | Sears | Hoffman Estates, IL | | |  | |  |  | SmartQuote |  |  | |  | The nation which forgets its defenders will be itself forgotten." --Calvin Coolidge, 30th U.S. president, quoted for Veterans Day in the U.S., Nov. 11, 2010   | | | This SmartBrief was created for cpgbrokers.data@blogger.com | | | | | | Recent NRF SmartBrief Issues: - Wednesday, November 10, 2010
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