Thursday, November 11, 2010

Little Debbie turns to Facebook friends

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November 11, 2010News for the food, beverage and consumer packaged goods industry
 
  Company Watch 
 
  • Spring-roll maker seeks wider audience
    Ramar Foods, a California company that makes Filipino spring rolls, invested $10 million to expand production as it seeks customers beyond Asian food stores and restaurants. The company, incorporated in 1968, has been growing with the Bay Area Filipino-American population, but now aims to put the spring rolls in hospitals, military bases and non-Filipino chain restaurants. The Wall Street Journal (11/11) LinkedInFacebookTwitterEmail this Story
  • Weak soup sales spur outlook revision for Campbell
    Citing weak soup sales and aggressive promotions from competitors, Campbell Soup has lowered its 2011 forecast, saying its per-share earnings growth for the year ending July 31 will likely be 2% to 4%, not the 5% to 7% it forecast in September. The company will have new leadership at the end of the fiscal year, when CEO Douglas Conant steps down and Denise Morrison takes the job. The Wall Street Journal (11/11) LinkedInFacebookTwitterEmail this Story
  • Celsius intros pre-exercise drink with stevia
    Celsius Holdings has launched Apple Orchard Blend, sweetened with stevia and meant for consumption before exercise. The noncarbonated drink contains a blend of ingredients, including ginger and caffeine, said to provide lasting energy while burning calories. Drinks Business Review (11/10) LinkedInFacebookTwitterEmail this Story
  • Other News
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  Trends 
 
  • Mintel survey finds buyers confused by "sustainable" claims
    In a Mintel survey, 84% of consumers said they regularly buy sustainable products, but many were unaware of the meanings of specific terms such as fair trade, reduced carbon emissions and solar-wind energy use. Among those who buy sustainable food and drinks, 45% said they believe the quality is better, while 43% cited environmental concerns and 42% referred to food safety. Progressive Grocer (11/9) LinkedInFacebookTwitterEmail this Story
Make the most of the first-ever Small Business Saturday, November 27, 2010. A day to come together in support of small businesses like yours. The businesses that are the heartbeat of our communities and local economies. Join the movement, and help spread the word about your business with $100 of free Facebook advertising and other promotional tools. Get Involved.
  Advertising & Marketing 
 
  • Little Debbie turns to Facebook friends
    The Little Debbie snack cake brand asked Facebook followers for "Little Debbie traditions" and received nearly 200 responses. "It's more about building relationships with consumers than trying to drive sales at this point," said Barry Anthony, marketing director for McKee Foods, which is also launching a 20-city tour giving Little Debbie samples and taking visitor snapshots that will become an online mosaic photo of the Little Debbie logo. The New York Times (free registration) (11/10) LinkedInFacebookTwitterEmail this Story
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  Retail Spotlight 
 
  • Kroger CEO starts with data, then visits the stores
    Dave Dillon, chairman and CEO of Kroger, said the company has a competitive edge through its use of consumer data that allow it to continually adjust marketing, inventory and promotions. He also regularly shops alongside Kroger customers, asking questions and observing how they navigate the stores, because "the data only tells you so much," he said. Los Angeles Times/The Associated Press (11/10) LinkedInFacebookTwitterEmail this Story
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  Featured Content 
 

  Science & Technology 
  • Study: Single cropping sorghum is better for ethanol production
    Researchers at Iowa State University found evidence to suggest that growing sorghum as a sole crop was more effective than double cropping for ethanol production. However, further studies are needed to confirm if the long-term environmental benefits of double cropping will make up for the lower biomass yield, said the main researcher. PhysOrg.com (11/10) LinkedInFacebookTwitterEmail this Story
The Buzz(CORPORATE ANNOUNCEMENTS)

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Interested in learning more about advertising in GMA SmartBrief? Contact Chris Warne at (212) 450-7970 or cwarne@smartbrief.com.  

  Health & Wellness 
  • Omega-3s might block gum disease, researchers say
    In a study of more than 9,000 adults, participants who reported high consumption of omega-3 fatty acids were less likely to have gum disease. However, researchers said more study is needed to determine if the omega-3s are protective or if other factors play a role. Reuters (11/10) LinkedInFacebookTwitterEmail this Story
 
  GMA News 
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  Government & Food Safety 
  • Caffeine-alcohol drinks are temporarily banned in Washington
    The Liquor Control Board in Washington state has temporarily banned the sale of drinks that combine alcohol and caffeine after an incident in which nine Central Washington University students were hospitalized. The ban will last 120 days and will give the board time to introduce a permanent measure. Reuters (11/10) LinkedInFacebookTwitterEmail this Story
MANAGER, REGULATORY COMPLIANCE & CONSUMER AFFAIRSThe Dannon CompanyUS - NY - WHITE PLAINS
Category Manager - Own Brands (Food & Consumables)SearsHoffman Estates, IL

  SmartQuote 
The nation which forgets its defenders will be itself forgotten."
--Calvin Coolidge,
30th U.S. president,
quoted for Veterans Day in the U.S., Nov. 11, 2010


 
 
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