News about digital retail commerce |  | |  | - Survey: Online shoppers plan to spend more on holidays
Online shoppers expect to spend about 25% more on holiday purchases than their offline counterparts this year, according to an October survey by NRF and BIGresearch. About 44% of respondents plan to do at least some of their shopping online this season, in addition to discount chains and department stores, writes Shop.org Head of Research Fiona Swerdlow. Shop.org Blog (11/10)          | "M-commerce drives revenue 365/24/7 " V.A.M.P. gives you access to your audience anywhere, anytime. Venda's integrated mobile solution, Powered by Digby, V.A.M.P. is a fully transactional mobile solution that allows your customers to search, shop, buy and pay. Easy implementation and High ROI. To find out more, "Request a Mobile Strategy Review" today. | - Online shoppers focus on reviews above brand loyalty
Consumers are less loyal to brands than they used to be before the Internet became an integral part of the shopping experience, according to a new survey from Forrester Research. Almost 60% of U.K. shoppers start their online product research without a brand in mind, and 86% use product ratings and customer reviews rather than brand messages to make buying decisions. ComputerWeekly.com (U.K.) (11/10)         - Holiday shopping at work raises security risks
Workers using office laptops and mobile devices to shop for holiday gifts are putting their employers at a greater risk for security breaches, according to a new report. The risk is heightened this year, as more employees use their company-owned devices on unsecured networks outside the corporate firewall, the report says. The Guardian (London) (11/10)          | Did you know that 89% of consumers started their holiday shopping online? Or that searches for 'coupons' peak on Saturdays? If not, you should visit our ThinkHoliday site: www.google.com/thinkholiday where you'll be privy to a wealth of exclusive information on consumer shopping behavior, hot products and the latest holiday insights from Google. | - 7 tips for developing effective customer surveys
Customers appreciate being asked for their opinions, and well-designed online polls and surveys can provide marketers with great sources of data, says Zoomerang's Alex Terry. Among Terry's tips for designing effective polls and surveys: Give back to participants by sharing poll results with the group, keep surveys short enough to be completed in under 10 minutes and use the poll to link to more information from you on specific topics of interest. eCommerce-Guide.com (11/10)          | Adobe Mobile Experience Survey: What Users Want from Media, Finance, Travel & Shopping. With more than 4.5 billion cell phone subscribers worldwide, it's no wonder businesses are betting big on mobile. Get a first-of-its-kind, bird's eye view of what consumers are doing on their mobile devices and what most engages them across 4 key industries. Download the whitepaper. | - Yahoo! reportedly makes informal bid to buy Groupon
Yahoo! reportedly made an informal bid to buy daily-deal site Groupon for between $3 billion to $4 billion, Business Insider reports, citing sources close to the companies. The report also says Groupon is in the midst of a semi-annual review to discuss options for growth, which could include an IPO, an acquisition by a bigger player or raising more capital to expand organically. The Business Insider (11/9)         - MyShape gets $5.5 million in latest funding round
Los Angeles-based personalized shopping site MyShape has raised $5.5 million in a new round of funding, bringing the total raised by the 4-year-old company to $28 million. MyShape's technology matches shoppers with appropriate clothing based on size, body type and personal preferences. TechCrunch (11/10)          | Gain insight into the overall health of U.S. businesses and how to leverage new tools to better manage business, while reducing risk exposure. Register now for Gain a clearer picture of small-business risk in an uncertain market. Nov. 16 | 2 p.m. Eastern |
Interactive Advertising |  |  | | - What's a Facebook ad worth?
Recent data from metrics firm comScore indicate that nearly a quarter of all display ads appear on Facebook -- testament both to the site's vast users population and marketer appeal. But ads on the site typically command lower CPMs than premium inventory, going for $2 to $8. The pricing problem for marketers is determining the value of advertising that seeks out new Facebook fans, as opposed to ads designed to spur sales. The Wall Street Journal (11/11)         Shop.org Spotlight |  |  | | - Online consumer spending for the holidays looks bright
With a full 44% of consumers planning to make some portion of their holiday purchases online this year, the outlook for online retailers continues to get brighter. Shop.org's head of research, Fiona Swerdlow, shares six key data points on consumer intentions sure to get e-commerce execs excited. Read more.         - Shop.org SmartStat: Nov. 11, 2010
In preparation for the 2010 holiday season, just one-third of retailers surveyed have invested significantly in load testing for their site. Source: Shop.org survey conducted by BIGresearch         - Sign-up for participation on CyberMonday.com ends this week
Maximize your sales this holiday season by being part of Shop.org's CyberMonday.com site, powered by Cartera Commerce. Last year, the site was named the No. 1 place to shop on Cyber Monday by Time magazine and generated more than $12 million in sales during the holiday season. In order to be listed on the site by Cyber Monday, your company must have an affiliate program with Commission Junction, the Google Affiliate Network, Linkshare or the Pepperjam Network and sign up by Nov. 12. Learn more.         SmartQuote |  |  | |  | The nation which forgets its defenders will be itself forgotten." --Calvin Coolidge, 30th U.S. president, quoted for Veterans Day in the U.S., Nov. 11, 2010   | | | This SmartBrief was created for cpgbrokers.data@blogger.com | | Advertise | Sales Account Director: Dena Malouf 202.737.5500 ext. 282 | | | | | | Recent Shop.org SmartBrief Issues: - Wednesday, November 10, 2010
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- Monday, November 08, 2010
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- Thursday, November 04, 2010
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