Thursday, July 11, 2013

Boulder acquires Level Life to expand line of healthy foods

Hostess changes distribution to compete with candy | Nutrition bar makers tout health, convenience | Beverage companies hope to break into U.S. market with healthy offerings
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July 11, 2013
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Company WatchSponsored By
Hostess changes distribution to compete with candy
Hostess Brands President Richard C. Seban says he believes the company can reclaim the brand's market by changing to warehouse distribution. The previous Hostess company relied on direct-store-delivery methods. The warehouse system allows the company to use independent distributors instead of hiring drivers directly. "We feel we now have the ability to sell wherever candy sells, and that opens up an additional 100,000 plus operating units for us," Seban said. FoodBusinessNews.net (free registration) (7/10)
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Boulder acquires Level Life to expand line of healthy foods
Boulder Brands has acquired an 80% stake in GlucoBrands, owner of Level Life Foods. Boulder, a leader in the gluten-free market, plans to add bars and shakes to Level Life's line of diabetes management products. "Ultimately, Level will complement Smart Balance in heart-health, Earth Balance in plant-based and Udi's and Glutino in gluten-free," said Boulder's chairman and CEO Steve Hughes. BakingBusiness.com (7/10), FoodNavigator (7/10)
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TrendsSponsored By
Nutrition bar makers tout health, convenience
A growing demand for healthy on-the-go snacks is boosting the sales of nutrition bars, according to Innova Market Insights. In 90% of cereal bar launches, convenience is the key feature advertised, while a quarter of the launches touted the snack's fiber content. "This is not only in terms of the importance of nutrition and performance bars, but also in the perception of offering a healthier snack alternative to products such as confectionery, biscuits and cakes," said Innova's Lu Ann Williams. FoodBusinessNews.net (free registration) (7/10)
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Beverage companies hope to break into U.S. market with healthy offerings
Chilean company Bberri is trying to break into the U.S. market with its beverages made with the antioxidant-rich maqui berry. The company was one of hundreds of drink-makers that exhibited at the recent Fancy Foods Show vying for a slice of the American beverage market. Other health-focused drinks included Almdudler, an Austrian soft drink made from 32 Alpine herbs. MarketWatch (7/10)
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Companies that want to reduce supply chain costs while improving the quality of their services should consider adopting a supply network design, according to this article. This modeling approach covers end-to-end supply chain cost, including production, purchasing, inventory, warehousing and transportation. Companies should revisit and realign their network design strategies occasionally in order to adapt to changes in business scenarios as well as in regulatory and market conditions, this article says. IndustryWeek (7/8)
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Advertising & Marketing
Hostess launches ad campaign ahead of Twinkie's re-release
Hostess is using social media as part of its efforts to whet consumers' appetites for the re-release of the Twinkie. The snack cake will be back in stores Monday, and the Hostess Facebook page has more than 440,000 likes as fans await its return. Using the tag line "The Sweetest Comeback in the History of Ever," the company plans to launch a Twinkie food truck tour giving away the cakes in New York, Chicago and Los Angeles. USA Today (7/10)
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Procter & Gamble focuses on products' "everyday effect"
Procter & Gamble's "The Everyday Effect" campaign, spearheaded by WPP's Grey, is being extended to cable and spot TV markets with a 30-second spot that highlights how P&G products improve the daily lives of consumers. The campaign also includes digital video ads and mini documentaries for individual brands, as well as a New York City sampling promotion. Advertising Age (tiered subscription model) (7/10)
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Retail Spotlight
Cub Foods debuts remodeled store in Minn.
Cub Foods says renovation of a Fridley, Minn., store is the "most extensive remodel project" in the grocer's 45-year history in the area. At 65,000 square feet, the SUPERVALU-owned store's makeover cost $4.2 million and includes revamped bakery, deli and produce departments, more fresh items and a wider variety of products. American City Business Journals/Minneapolis/St. Paul, Minn. (7/10), Progressive Grocer (7/10)
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Government & Food Safety
Smithfield CEO reassures Congress about Shuanghui deal
Smithfield Foods CEO Larry Pope has told a congressional committee that selling the company to China's Shuanghui International Holdings would mean more U.S. jobs and more pork exports to China. Lawmakers have expressed concern about food safety and U.S. pork shortage. The $4.7 billion deal would be the largest takeover of a U.S. company by a Chinese firm. USA Today/Gannett News Service (7/10)
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House is expected to vote on split version of farm bill
House Republicans think they can pass a farm bill now that food stamps have been split from the measure. Farm groups and other organizations had opposed dividing the bill. Even if passed by the House, the legislation faces an uphill battle in the Senate and a threatened veto by the White House. "Republicans know this is a bill to nowhere -- even if they succeed in passing it through the House, the Senate will not consider a farm bill without nutrition assistance," said House Minority Whip Steny Hoyer, D-Md. The Hill/On the Money blog (7/11)
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Who's Hiring?
Position TitleCompany NameLocation
Principal Scientist - Nutrition & RegulatoryKraft FoodsUS - IL - Glenview
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SmartQuote
Genius ... is the capacity to see ten things where the ordinary man sees one."
-- Ezra Pound,
American expatriate poet and critic
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