Acquisitions stir up Campbell growth Campbell Soup CEO and President Denise Morrison said the company is "building a more diversified portfolio with more growth engines," led by recent acquisitions. "Consistent with our strategy, we are investing in core brands like Campbell's, Pepperidge Farm, Goldfish, Arnott's, Prego, Swanson, and V8 and new businesses in faster growing spaces like Bolthouse Farms, Plum Organics and Kelsen," she said. FoodBusinessNews.net (free registration) (8/30) Other News  | A Well-Rounded Breakfast Cereal with milk helps ensure that people get the nutrients they might otherwise miss, with less sugar and sodium than many other breakfast choices.
Get The Details. | | Clean-label demand poses opportunities and challenges, experts say Experts at the Institute of Food Technologists' annual meeting discussed drivers behind cleaner labeling and challenges that come with developing food and beverage products, such as consumer perception, regulation and easy-to-understand description. Campbell Soup has ended the 100% Natural line, which did not meet expectations, partly because label requirements limited flavor opportunities, said Mark Alexander, president of the North American unit. FoodBusinessNews.net (free registration) (8/28)  | New white paper: Overcoming challenges of asset management amid declining federal budgets
Modern asset management solutions are often no longer included in large program budgets and logistics professionals and engineers at federal agencies are being tasked to do more with less and extend the service life of existing assets. Agencies must find other ways to modernize their asset management solutions - learn how in the free white paper. |
 | Gevo, Coke work together on renewable PET technology Under a Joint Development Agreement, Coca Cola will provide research and development support for Gevo's new paraxylene biorefinery in Texas. "While the technology to make bio-based materials in a lab has existed for many years, we believe Gevo possesses technologies that have high potential to create it on a global commercial level within the next few years," said Scott Vitters, general manager of Coca Cola's PlantBottle Packaging Innovation Platform. "The opening of this facility is an important milestone toward out vision of creating all of our PET plastic packaging from responsibly-sourced plant materials." FoodProductionDaily.com (France) (8/27)  | It's time to give your technology a performance review
These 12 questions can help you determine if technology is helping your business or holding it back. Did you know the right technology can help even the smallest businesses compete in a crowded marketplace? Download the Microsoft Assess Your Tech Guide to learn how to maximize your technology investment. |
 | 4A's, Pepsi and agencies team up to push cross-cultural pitches The 4A's, PepsiCo, Interpublic's Draftfcb and WPP's Ogilvy & Mather Worldwide and Millward Brown are collaborating on a new organization that seeks to grow demographic diversity and advocate for cross-cultural marketing. The Cross Cultural Marketing and Communications Association will push a strategy that focuses on the similarities among diverse groups rather than differences. "The industry says you have to be in the general market box or in the multicultural marketing box. Cross-cultural is inclusive of both boxes," says group founder Jeffrey Bowman of Ogilvy & Mather. The New York Times (tiered subscription model) (8/30)  | Best Buy® gift cards motivate people.
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 | Euromonitor sees functional opportunities for aging population As populations around the world live longer, healthier lives, food and drink companies have increased opportunities to provide functional products that help with issues including bone, heart and brain health, said Euromonitor's Diana Cowland. Products made with soy protein, which is linked to heart benefits, are among those expected to see a spike in demand. FoodNavigator (9/2) |  | Maturity is reached the day we don't need to be lied to about anything." -- Frank Yerby, American writer | | | Please contact one of our specialists for advertising opportunities, editorial inquiries, job placements, or any other questions. | | Publisher, Food & Beverage: Chris Warne P: 646.462.4647 | | | | |
| Mailing Address:
SmartBrief, Inc.®, 555 11th ST NW, Suite 600, Washington, DC 20004 | | |
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