Consumer Packaged Goods Broker News: Mondelez patent could make Oreos better for the environment

Rooibee Red Tea competes for a place in Google's kitchen | GlaxoSmithKline to sell Lucozade, Ribena to Suntory | General Mills launches frozen Old El Paso meals

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September 10, 2013

News for the food, beverage and consumer packaged goods industry

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Rooibee Red Tea competes for a place in Google's kitchen
Rooibee Red Tea is among the new food and drink brands that Google is considering adding to its on-campus kitchen. On Sept. 12, Google employees will sample about 100 products before choosing the 25 winners. American City Business Journals/Louisville, Ky. (9/6)

Mondelez patent could make Oreos better for the environment
Mondelez International has filed a patent for a more eco-friendly way to give Oreos their dark color. The method would involve "significantly less cocoa powder," and alkalasing salts that contain no iron salts or ammonium carbonate. ConfectioneryNews.com (France) (9/9)

Other News

GlaxoSmithKline to sell Lucozade, Ribena to Suntory
Bloomberg Businessweek (9/8)
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General Mills launches frozen Old El Paso meals
American City Business Journals/Minneapolis/St. Paul, Minn. (9/9)
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Cereal #1 Breakfast Food in the U.S.

More people in the U.S. start their day with a cereal breakfast than with any other food. Get The Details.

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Scientists get to the root of natural food colors
The vibrancy and range of colors from purple sweet potatoes provide compelling opportunities to replace artificial colors with natural ones, according to food chemist Stephen Talcott. Another root vegetable, black carrot, is also being grown specifically for its natural color potential. National Public Radio/The Salt (9/9), FoodNavigator (9/9)

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Corporate Social Responsibility

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General Mills program helps Peruvian artichoke farmers
Through a partnership with AgroMantaro, General Mills is providing $1.1 million over four years for training and microloans for artichoke farmers in Peru. The company uses artichokes from Peru for its Green Giant brand in France. FoodBusinessNews.net (free registration) (9/5)

Google Hangout: Ocado shares its story of transformation
Thursday, September 12 - 11am ET/8am PT
Find out how Ocado, the world's largest online-only grocer, innovated its way to happier customers with Google Apps, Google Cloud Platform and Google Maps. Join Ocado Director of Technology Paul Clarke and Rhonda Stites, Head of Industry - Google Enterprise, for a live Hangout On Air on Thursday, September 12, at 8 a.m. PST. RSVP for the event now.

Advertising & Marketing

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Campbell hopes parents will listen to its child guru
Campbell has put away its classic rosy-cheeked Campbell Kids mascots and will replace them with "the Wisest Kid in the Whole World," who tells parents that children hunger for Campbell's soups. The new character will be in TV, print and digital ads, have its own presence on social media accounts, and make event appearances. The campaign from BBDO New York features questions such as "What is the sound of one mouth watering?" The New York Times (tiered subscription model) (9/9)

Green products are for everyone, Clorox ad says
Clorox is running a campaign aimed at persuading mainstream consumers to give its Green Works line a chance. The campaign parodies the environmentally concerned fretting over the eco-products they use, and includes the tagline "You don't have to be ridiculous to be green." Bloomberg (9/5)

It's time to give your technology a performance review
These 12 questions can help you determine if technology is helping your business or holding it back. Did you know the right technology can help even the smallest businesses compete in a crowded marketplace? Download the Microsoft Assess Your Tech Guide to learn how to maximize your technology investment.

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Retailers and restaurants define "local" differently
Locally grown and raised food has become "one of the fastest-growing segments of agriculture," Agriculture Secretary Tom Vilsack says, raising the question of how retailers and restaurants define "local." "As long as [retailers] are transparent about what 'local' means, I think the consumer can go through and say, 'OK, either I accept it or I don't accept that definition,' " said Craig Chase, who leads the Marketing & Food Systems Initiative at the Iowa State University Leopold Center for Sustainable Agriculture. The Des Moines Register (Iowa) (tiered subscription model)/Gannett News Service (9/7)

Albertsons is set to purchase The United Family
Albertsons has agreed to acquire The United Family, expanding its presence in Texas by 50 supermarkets, seven convenience stores, three distribution centers, a manufacturing plant and 26 fuel centers. United CEO Robert Taylor will become president of the unit, and United stores will not be converted to Albertsons locations. The deal is expected to close next month. Supermarket News (free registration) (9/9), Fort Worth Star-Telegram (Texas) (9/9), The Dallas Morning News (free content) (9/9)

Eliminating Paper Paychecks: Best Practices for Implementing a Successful, Compliant Electronic Payroll Distribution Program
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Health & Wellness

Salt-cutting potential seen in Pepsi-flavored Cheetos
Frito-Lay's Pepsi-flavored Cheetos, launched recently in Japan, could pave the way toward introducing products with less sodium, according to one analyst. "If you go down the sweeter and citrusy flavored route, maybe you could reduce the salt," said Steve Osborn, business innovation manager for Leatherhead Food Research. BakeryAndSnacks.com (France) (9/9)

GMA News

New release! GMA-BCG Supply Chain Report: The Hidden Value of Complexity Management and Collaboration
By honing their outbound supply chain logistics with a focus on better complexity management and collaboration with trading partners, CPG manufacturers could unlock nearly $50 billion of hidden value according to research conducted by The Boston Consulting Group on behalf of the Grocery Manufacturers Association. Download the new report, "GMA Supply Chain Benchmarking: Unlocking the Hidden Value of Complexity Management and Collaboration."