Danone aims to expand options with YoCrunch deal After acquiring a 100% stake YoCrunch, Danone is making a push to strengthen its presence in the U.S. yogurt market. The Paris-based company sees the purchase of YoCrunch "as a terrific opportunity to expand our yogurt portfolio into an area we haven't covered too much in the past." Danone also owns Activia, Oikos, Light and Fit, Danimals and Fruit on the Bottom brands in the U.S. DairyReporter.com (France) (8/12) Cargill sees a bright future in beverages for Truvia Cargill's stevia sweetener, Truvia has performed well in non-carbonated beverages and has made inroads into carbonated beverages with Coca-Cola's low-calorie Coca-Cola Life in Argentina, the company's first use of stevia in a flagship product. "Truvia has done very well as a tabletop sweetener, but its best days in beverages are still ahead of us. The industry is not going to know the real potential of stevia in carbonated soft drinks for another two or three years," said John Sicher, publisher of Beverage Digest. Star Tribune (Minneapolis-St. Paul, Minn.) (8/10)  | Reducing the costs and risks of data storage in the federal government
IBM Tivoli Storage software can help federal organizations make the most of what they already own. Its flexible and scalable design securely protects data and ensures data availability throughout its useful life. Learn how IBM is helping government agencies customize solutions while allowing missions to be completed on time and under budget. Download the free solutions paper. |
 | Consumer Reports: Private label is best for high-fiber cereal In a Consumer Reports test of fiber-rich cereal, private-label brands including Wal-Mart Stores' Great Value Raisin Bran and Target's Market Pantry Frosted Shredded Wheat ranked highest on taste, price and nutrition. The report says only one cereal received an excellent ranking for taste: Bear Naked Fruit and Nut Granola. FoodNavigator (8/9)  | Comcast Business: Entertainment Beyond the TV
Do you have the right technology to boost workplace efficiency, and enhance your guests experience? Comcast Business and Chef Robert Irvine have teamed up to spotlight how technology can help improve workplace efficiency and enhance the guest experience within the hospitality industry. Learn more. |
 | Mello Yello soda pushes for a comeback After its short-lived popularity as a regional brand in the 1980s, Coca-Cola's Mello Yello is launching a campaign to win back popularity on a national level. The citrus soda has partnered with the National Hot Rod Association as part of the new campaign, which focuses on product sampling. "It's a great opportunity to engage with new fans but also connect with fans who had tried it before or maybe forgot about it. There are a lot of folks who may have never tried Mello Yello, especially out West where it's not as developed," said Al Rondon, senior sports marketing manager at Coca-Cola North America Group. Advertising Age (tiered subscription model) (8/9)  | SmartBrief Readers: Get Connected with OPEN Forum
OPEN Forum is a community where you can exchange advice with other business owners to help you make smart decisions. Click here to join. |
 | Wegmans adds vice president of seafood sustainability Wegmans Food Markets has promoted Carl Salamone to the newly created position of vice president of seafood sustainability. Salamone, with nearly 50 years of experience in the industry, was vice president of seafood merchandising. He has been succeeded by Dave Wagner. "I'm excited to now work with the industry to help identify ways to protect and defend our oceans, rivers and lakes," Salamone said. "I'm hopeful that even small steps forward will help create greater job security for the fishermen and food security for the world." Supermarket News (free registration) (8/8), Progressive Grocer (8/8) | Greater dairy intake boosts muscle mass in older women Daily intake of 1.5 or more servings of dairy products was associated with significantly more whole-body lean mass and skeletal muscle mass in older women, compared with intake of less than 1.5 dairy servings per day, Australian researchers found. Women who consumed 2.2 servings of dairy had greater hand-grip strength than did those who consumed less, according to the study published on the website of the Journal of the Academy of Nutrition and Dietetics. DailyRx.com (8/8) | Register before Thursday and you might win a free registration Register for the new GMA and FMI Collaborating for Growth conference before Thursday, Aug. 15, and be entered to win one of two free registrations. Bring a client or colleague with you this one-of-a-kind event for the CPG industry. Collaborating for Growth is already shaping up to be one of the premier CPG networking events of the year. View the full attendee list. Don't miss our dynamic lineup of speakers, including insights from: - Mir Aamir, President of Customer Loyalty and Digital Technologies, Safeway, Inc.
- Salman Amin, Chief Operating Officer, North America, S.C. Johnson & Sons, Inc.
- Spencer Baird, Senior Director, Category Strategy, The Kellogg Company
- Joe Buescher, Vice President, Grocery Merchandising, Sales Planning and Direct Store Delivery, The Kroger Co.
- Reggie Ecclissato, Vice President Supply Chain North America, Unilever
- Peter Hall, Chief Commercial Officer, Heineken Americas
- Henry Karamanoukian, Chief Customer Officer, Procter & Gamble North America
- Mark Schreiber, Senior Vice President, Sales and Distribution, Pepperidge Farm, Inc.
Visit Collaborating for Growth online to view the full program. |  | A year from now you may wish you had started today." | | | Please contact one of our specialists for advertising opportunities, editorial inquiries, job placements, or any other questions. | | Publisher, Food & Beverage: Chris Warne P: 646.462.4647 | | | | |
| Mailing Address:
SmartBrief, Inc.®, 555 11th ST NW, Suite 600, Washington, DC 20004 | | |
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