Flowers Foods stands strong against Hostess competition Even with Twinkies and other Hostess snack cakes back on the market, Flowers Foods says its Tastykake business will remain strong. The company had a net increase of 21.8% in the second quarter of 2013. Flowers Foods CEO Allen Shiver said, "We realize that Hostess cake may have a place in the market, but we have confidence that our cake business will weather that reintroduction well." FoodNavigator (8/14) Other News  | Register today for this Customer Advocacy webinar with Tony McRoberts of Social Chorus. Learn how to:
• Motivate advocates to share your brand story
• Optimize programs in real time using advocate insights
• Measure engagement and value from advocate programs
| | Mixology trend shakes up consumer interest in cocktail mixers Consumer interest in cocktail mixers is growing, according to a report by Technomic. The report predicts steady growth for the category, which includes prepared mixes, juices, carbonated soft drinks and energy drinks, through 2014. "The continued growth of spirits and cocktails in bars and restaurants, combined with flavor and product innovation on the part of mixer suppliers, is creating momentum in the category," said Donna Hood Crecca, senior director at Technomic. FoodBev.com (8/15) Expansion of healthy aging trend creates food, beverage opportunities The demand for functional products that focus on healthy aging is growing beyond the baby boomer demographic to include consumers of all ages, according to a new report published by the Natural Marketing Institute. "While the trend is not new, the fact that it has become ubiquitous is new. But how consumers perceive what it is for and how they define it changes by age. Gen X may say they need energy to take care of their kids, and boomers say they need energy to get through their day," said NMI president Maryellen Molyneaux. FoodBusinessNews.net (free registration) (8/12)  | Four Essential Things to Know about Food and Beverage Traceability
For many manufacturers, traceability is a valiant goal. But, for food and beverage producers, it's a critical requirement. No one wants to put a single person at risk, let alone tens or hundreds. As a food or beverage manufacturer, part of your job is to help prevent outbreaks of food-borne illnesses. This free whitepaper discusses four key things you'll need to know. Download now. |
 | Study: Innovative packaging provides solution to food waste in supply chain A recent study commissioned by CHEP Australia emphasized the importance of packaging in reducing food waste in the supply chain. The study identified areas where food waste is usually incurred, and discusses solutions. "There are certainly opportunities to minimize food waste through packaging innovation and design, such as improved ventilation and temperature control for fresh produce, and better understanding the dynamics between different levels of packaging, to ensure they are designed fit-for-purpose," said Karli Verghese, a senior research fellow at RMIT University, which conducted the study. Packaging World online (8/13)  | New white paper: Overcoming challenges of asset management amid declining federal budgets
Modern asset management solutions are often no longer included in large program budgets and logistics professionals and engineers at federal agencies are being tasked to do more with less and extend the service life of existing assets. Agencies must find other ways to modernize their asset management solutions - learn how in the free white paper. |
 | Jones Soda shows Michigan the love with limited-edition labels Seattle-based Jones Soda is introducing a limited-edition run of Michigan-themed products featuring labels with more than 40 images of the state. Customers submitted the images for the labels, and the sodas will be available at specialty retailers across the state. Michigan has been one of the brand's strongest markets since its launch in 1996. The Detroit News (8/14) Pepsi, Degree Women tap Twitter Amplify for MTV VMAs Pepsi and Degree Women have signed on to use Twitter Amplify to promote their sponsorship of the 2013 Video Music Awards. The service allows brands to capitalize on social conversations around television events with real-time tweets featuring video clips from broadcasters. Viacom has also partnered with Twitter for the sponsorships, and MTV plans to produce custom Twitter content for sponsors related to the awards show. Variety (8/13) | Register today and you could win a free registration to Collaborating for Growth Looking to unlock new value through joint business planning, mobile commerce, omnichannel merchandising or big data? Collaborating for Growth is your first step. Register before COB today, Aug. 15, to win one of two free registrations. Sessions will share how today’s retailers and manufacturers can work together to drive tomorrow’s business: - Altering the Shopper Experience
- Merchandising and Trade Planning in an Omni-Channel World
- The Next Generation of Supply Chain Collaboration
- Ground Upstream Innovation in the Shopper
- Digital (Un)Engagement: Shoppers are Ready for What We Aren’t Delivering
- Embedding a Growth Culture
- Unlocking Growth Potential with Digital In-Store
- Engagement Technologies
- Mobile Savvy Shoppers: Understanding Desires and Expectations
View the full program at Collaborating4Growth.com | FDA allows natural blue from spirulina as food coloring U.S. candy makers can now use a naturally derived blue coloring in their candies and gums, thanks to new FDA approval of spirulina. Until now, no natural alternative to FD&C Blue #1 was available, and the approval may also offer options for new natural green colors. FoodNavigator (8/14) |  | The time to relax is when you don't have time for it." -- Sydney Harris, American journalist | | | Please contact one of our specialists for advertising opportunities, editorial inquiries, job placements, or any other questions. | | Publisher, Food & Beverage: Chris Warne P: 646.462.4647 | | | | |
| Mailing Address:
SmartBrief, Inc.®, 555 11th ST NW, Suite 600, Washington, DC 20004 | | |
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