Dole agrees to go private in deal with CEO Dole chairman and chief executive David Murdock plans to take the company private in a deal that would set the company's value at about $1.21 billion. "As a private company, Dole will likely be able to innovate without as much concern over [Wall Street] earnings expectations," Analyst Brett Hundley said of the transaction. The proposed deal still requires approval from majority shareholders. Reuters (8/12), Los Angeles Times (tiered subscription model) (8/12), USA Today (8/12)  | Register today for this Customer Advocacy webinar with Tony McRoberts of Social Chorus. Learn how to: • Motivate advocates to share your brand story • Optimize programs in real time using advocate insights • Measure engagement and value from advocate programs | | Consumers boost use of meat substitutes, survey finds Among consumers, 36% have eaten meat substitutes made from tofu, seitan or tempeh, although less than half have used the food in place of meat, according to data from Mintel. Retail sales of meat alternatives increased 8% between 2010 and 2012 as consumers sought the products for reasons including meat prices, health concerns and a craving for variety. "Product manufacturers and marketers have a chance to come out from behind the veil of 'substitute' and stake a claim as a food option that stands on its own," analyst Beth Bloom said. MediaPost Communications/Marketing Daily (8/12), GroceryHeadquarters.com (8/12) Beverage companies bank on children, teens with new healthy offerings Beverage-makers are betting on children as the next lucrative market for better-for-you drinks and turning out low-sugar drinks with an emphasis on flavor and hydration. Youthtopia Beverages' Alley Oop sports drink focuses on functionality with vitamins and electrolytes. Coconut water brand Vita Coco recently launched Vita Coco Kids, which offers flavors such as Apple Island and Very Cherry Beach geared toward children ages 2 through 8. CSP (8/12)  | Change in Store: Mobility's Role in the New World of Retail It's no secret, traditional retail has had a rough go as of late. Besides the economy, consumers have access to more options and information than ever. Traditional retail doesn't have to suffer because of emerging technology. They can use it to deliver an unforgettable shopping experience. Read more about mobility's role in the new world of retail. | |  | Megatrends in China Only through inclusive innovation can global challenges around food, energy and protection be solved in a sustainable way. And that's exactly what's happening in China. Advanced science and collaboration is reshaping energy, food security and protection in China. Click here to learn more. |
 | Kraft pushes back against dessert decline with Jell-O campaign Kraft is launching a campaign to remind consumers of Jell-O's "core purpose" of "food for fun," said Dan O' Leary, Kraft's senior director of marketing for desserts. There campaign will use the tagline "fun things up," in TV, print and digital ads. "What Jell-O has that a lot of brands don't have is that fun angle. In the ads, we're really trying to play off the imaginative quality of the brand," O'Leary said. Advertising Age (tiered subscription model) (8/12)  | Visa Payroll: A Smarter way to pay employees. The Visa Prepaid Payroll card helps you drive your business forward, by supporting your organization and employees — in saving time and money. It provides an easier way to manage payroll and enables you to channel your time into growing your business. Explore Visa Payroll to learn more. |

 | Post works to expand value offerings, add more protein Post Holdings is looking for methods to provide more value products and increase the protein in its ready-to-eat cereals. This year the company launched several high-protein offerings including Grape-Nuts Fits; it also relaunched Original Grape-Nuts with 8 grams of protein. To address the value segment, the company is planning a limited introduction of large-bagged items, including brands such as Honeycomb and Golden Crisp. BakingBusiness.com (8/12) | Safeway, Heineken, S.C. Johnson and Kroger join the Collaborating for Growth program Register for the new GMA and FMI Collaborating for Growth conference before Thursday, Aug. 15, and be entered to win one of two free registrations. Bring a client or colleague with you this one-of-a-kind event for the CPG industry. Collaborating for Growth is already shaping up to be one of the premier CPG networking events of the year. View the full attendee list. Don't miss our dynamic lineup of speakers, including insights from: - Mir Aamir, President of Customer Loyalty and Digital Technologies, Safeway, Inc.
- Salman Amin, Chief Operating Officer, North America, S.C. Johnson & Sons, Inc.
- Spencer Baird, Senior Director, Category Strategy, The Kellogg Company
- Joe Buescher, Vice President, Grocery Merchandising, Sales Planning and Direct Store Delivery, The Kroger Co.
- Reggie Ecclissato, Vice President Supply Chain North America, Unilever
- Peter Hall, Chief Commercial Officer, Heineken Americas
- Henry Karamanoukian, Chief Customer Officer, Procter & Gamble North America
- Mark Schreiber, Senior Vice President, Sales and Distribution, Pepperidge Farm, Inc.
Visit Collaborating for Growth online to view the full program. | USDA introduces health initiative for school systems The USDA has released new standards for food and beverages located in vending machines on school campuses. The "Smart Snacks in School" program aims to encourage students to make healthier snack and beverage choices, and has varied standards for elementary, middle and high schools. Beverages that contain caffeine are permitted in high schools, while elementary and middle schools can only stock beverages that are caffeine-free with the exception of naturally occurring trace amounts. BevIndustry.com (8/12) |  | The barriers are not erected which can say to aspiring talents and industry, Thus far and no farther." -- Ludwig van Beethoven, German composer | | | Please contact one of our specialists for advertising opportunities, editorial inquiries, job placements, or any other questions. | Publisher, Food & Beverage: Chris Warne P: 646.462.4647 | | | | | Mailing Address: SmartBrief, Inc.®, 555 11th ST NW, Suite 600, Washington, DC 20004 | | |
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