Consumer Packaged Goods Broker News: Food companies maximize on consumers' texture preference

Grupo Bimbo offers new breads with Goodbye Gluten | Hillshire sees boost in lunchmeat sales after switch to red lids | Survey: Millennials sip less beer, more wine and spirits

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August 14, 2013

News for the food, beverage and consumer packaged goods industry

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Survey: Millennials sip less beer, more wine and spirits

U.S. alcoholic beverage drinkers are increasingly opting for wine and spirits over beer, according to a new Gallup poll that compares current data to statistics from 1992-1994. The youngest consumers, those 18-to-29, show the biggest move away from beer toward wine and cocktails. The trend doesn't seem to be hurting craft brewers, whose sales rose 17% last year, according to the Brewers Association. SmartBrief/SmartBlog on Food & Beverage (8/14)

Food-makers focus on consumers' texture preferences
Food companies are placing more emphasis on getting to know the types of texture consumers prefer or gravitate toward in the grocery. According to a survey of 500 consumers conducted by Understanding and Insight Group, "chewers" and "crunchers" represent the largest groups. Companies including Frito-Lay and Mondelez International are keeping a close eye on consumers' texture preferences in developing products. The Wall Street Journal (tiered subscription model) (8/13)

96% of shoppers buy private-label food

Researchers say 96% of shoppers purchase private-label food when grocery shopping, according to a Market Force Information study of 6,600 U.S. consumers. The study says shoppers buy private-label dairy products most often, followed by snacks, cereal and cleaning supplies. FoodProductionDaily.com (France) (8/13), PLBuyer online (8/13)

Megatrends in China
Only through inclusive innovation can global challenges around food, energy and protection be solved in a sustainable way. And that's exactly what's happening in China. Advanced science and collaboration is reshaping energy, food security and protection in China. Click here to learn more.

Advertising & Marketing

Yoplait relaunches Greek yogurt with focus on taste
General Mills has reworked its Yoplait Greek yogurt with a new recipe and advertising campaign. The brand, which was late to enter the Greek yogurt game and lags behind segment leaders such as Chobani, is hoping a focus on taste will boost sales. The new ad campaign uses the tagline, "it's time to lick the lid again." Advertising Age (tiered subscription model) (8/12)

Kernel Season's shakes up its winning design
Kernel Season's has reached the No. 1 spot in America's popcorn-seasoning market, but it is giving its marketing and product packaging a makeover in hopes of continuing sales growth. The brand will use the tag "Shake Up Your Flavor" and is making its package colors more vibrant and its typeface larger. Advertising will come from Boston's Amp Agency and will feature a social media push and digital ads. MediaPost Communications/Marketing Daily (8/13)

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Kroger uses Market6 tech to communicate with suppliers
Kroger has begun using reporting and analytics technology by Market6 to better communicate with vendors regarding daily sales performance. The grocer began using the technology in 2010, testing it with Kraft Foods and Procter & Gamble, but has expanded it to 470 suppliers. Supermarket News (free registration) (8/9)

SAS® Gives Nestle A Flavor for What's to Come
Nestlé Direct Store Delivery improved forecasting accuracy four percentage points and increased service levels with help from SAS Demand-Driven Forecasting. The company is now able to hold inventory costs flat, and its sales force can better plan profitable sales promotions. Read the success story.

GMA News

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Government & Food Safety

Retailers unaffected by FDA "gluten-free" definition
The United States Food and Drug Administration released its official definition of "gluten-free," and retailers are going about business as usual since most manufacturers are already in compliance with the new definition, said Barbara Ruhs, Bashas' dietitian. Food manufacturers have until Aug. 5 of next year to comply with the new standards of putting labels on their products, in order to help those with gluten-free diets. Supermarket News (free registration) (8/13)

Position Title

Company Name

Location

Sales Specialist -- Trade Association Membership Sales

Grocery Manufacturers Association (GMA)

Washington, DC

Vice President, State Affairs and Grassroots

Grocery Manufacturers Association (GMA)

Washington, DC

Click here to view more job listings.

SmartQuote

Executives are like joggers. If you stop a jogger, he goes on running on the spot. If you drag an executive away from his business, he goes on running on the spot, pawing the ground, talking business. He never stops hurtling onwards, making decisions and executing them."

-- Jean Baudrillard,
French sociologist