Eight O'Clock Coffee focuses branding makeover on fashion, charity Eight O'Clock Coffee is cranking up its marketing with new red packages, new flavors, TV ads and a social media push to tie coffee consumption to causes and events. The brand's presence at the STYLE360 fashion event during New York's Fashion Week 2013 will include designer handbags inspired by its new red packaging. Users can win tickets to the event by Instagramming any red bag they see and using the #SpotTheRedBag hashtag. MediaPost Communications/Marketing Daily (8/16)  | How to Successfully Select an ERP System in 8 Simple Steps
If you're looking for your first ERP system or looking to upgrade from an existing system, the evaluation, selection, and implementation process is a long-term strategic decision for your organization. To help you through this process, here are eight simple steps for a successful ERP system selection. Download the free white paper now. |
 | Transparent packaging dissuades consumers from vegetables, large snacks Consumers are less likely to eat healthy food products offered up in transparent packages than opaque ones, according to a study from MarketWatch. Transparent packaging also dissuaded consumers from eating large snack foods such as cookies, but it boosted consumption of small, colorful candies such as M&Ms. "Clear bags make it easier to be tempted by tasty-looking foods, but they also reveal how much you're about to eat. To increase sales, retailers should offer small foods in transparent packages and large foods and vegetables in opaque containers," Plastic Suppliers account executive Steve Herlehy said. FoodProductionDaily.com (France) (8/19) Citrus varietals gain popularity as consumers look to experiment More beverage-makers are experimenting with citrus flavors, particularly for varietal-specific flavors such as tangerine or mandarin, according to Beverage Industry's 2012 New Product Development Survey. Consumers are becoming "more adventurous in their flavor choices, and selecting a citrus varietal allows experimentation within a pallet of flavors that is still familiar to them," said Cassandra Kaul, market analyst for Kerry. The trend has allowed beverage-makers to introduce new flavors such as passion fruit blended with citrus as a familiar backdrop. BevIndustry.com (8/16) Other News  | Megatrends in China
Only through inclusive innovation can global challenges around food, energy and protection be solved in a sustainable way. And that's exactly what's happening in China. Advanced science and collaboration is reshaping energy, food security and protection in China. Click here to learn more. |
 | Marketers turning more to cross-device campaigns Cross-device campaigns that target the same user regardless of which type of screen he's using will account for a third of digital media budgets this year. That's up from 24% last year, according to figures from ValueClick Media and Greystripe. The study also found that three-quarters of marketers trying such campaigns achieved better results. Mobile Marketer (8/16)  | SmartBrief Readers: Get Connected with OPEN Forum
OPEN Forum is a community where you can exchange advice with other business owners to help you make smart decisions. Explore tools, links and other recommendations by members, who also share why these resources have been so helpful for their businesses. Click here to join. |
 | Study: Chia seeds offer nutritional bonus, few drawbacks Adding 5% whole chia seeds or chia flour to bread can significantly enhance its nutritional profile with protein, lipids and calcium while maintaining the same flavor characteristics, according to a study from the Institute of Agrochemistry and Food Technology. The only major differences in appearance were loaf specific volume and crumb color, researchers found. FoodNavigator (8/16) | Collaborating for Growth shaping up to be a top networking event of 2013 The new FMI-GMA Collaborating for Growth conference will hone in on how retailers and manufacturers can better meet changing consumer demands through shared approaches to innovation, sales and sales promotion, in-store execution, marketing, supply chain management and much more. View the full program.
You’ll be able to bring a colleague to one of the top networking events of the year and join companies such as Brookshire Grocery Company, The Clorox Company, CROSSMARK, Dean Foods Company, Energizer Holdings, Heineken Americas, The J.M. Smucker Company, Kellogg Company, The Kroger Co., Mondelēz International, Nestlé Nutrition, Post Foods, The Procter & Gamble Company and Safeway.
View the full attendee list at Collaborating4Growth.com |  | There is no such thing in anyone's life as an unimportant day." -- Alexander Woollcott, American critic and commentator | | | Please contact one of our specialists for advertising opportunities, editorial inquiries, job placements, or any other questions. | | Publisher, Food & Beverage: Chris Warne P: 646.462.4647 | | | | |
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