Hain Celestial brings chilled soup line to U.S. Hain Celestial is bringing its New Covent Garden line of chilled soups in cartons to the U.S. The line is popular in the U.K., but CEO Irwin Simon said U.S. shoppers must be educated about the preservative-free soup, which has a 12-day shelf life. FoodNavigator (8/23) Goya conquers non-Hispanic grocery shelves Goya Foods, which dominates the Hispanic food market, has become mainstream, proliferating on shelves of non-Hispanic grocers and establishing itself among non-Hispanic shoppers. "People have the tendency to be a little more creative with what they're cooking, and I think they get that alternative with the products Goya offers," said Gary Budd, stock manager for the Mid-Atlantic at Giant of Maryland. The Washington Post (tiered subscription model)/Wonkblog (8/23) Hormel's REV line off to a strong start Hormel Foods' new REV snack-wrap brand appears to be "a very significant franchise," with sales between $4 million and $5 million in its first quarter on the market, said chairman, CEO and president Jeff Ettinger. "This product meets the need for a quick, high-protein snack that can be eaten on the go," he said. FoodBusinessNews.net (free registration) (8/23)  | SmartBrief Readers: Get Connected with OPEN Forum
OPEN Forum is a community where you can exchange advice with other business owners to help you make smart decisions. Click here to join. |
 |  | SAS® Gives Nestle A Flavor for What's to Come
Nestlé Direct Store Delivery improved forecasting accuracy four percentage points and increased service levels with help from SAS Demand-Driven Forecasting. The company is now able to hold inventory costs flat, and its sales force can better plan profitable sales promotions. Read the success story. |
 | Mobile campaign touts nighttime Pull-Ups Kimberly-Clark has launched an interactive mobile campaign for its Night*Time Pull-Ups, encouraging users to tap a switch to see the training pants glow in the dark. "With rich media and mobile advertising, we were able to highlight the glow-in-the-dark feature of Night*Time training pants in a breakthrough, interactive way to help mom motivate her toddler and make the process a fun bedtime routine," said Senior Brand Manager Cristoph Zickler. Mobile Marketer (8/26) Other News  | Four Essential Things to Know about Food and Beverage Traceability
For many manufacturers, traceability is a valiant goal. But, for food and beverage producers, it's a critical requirement. No one wants to put a single person at risk, let alone tens or hundreds. As a food or beverage manufacturer, part of your job is to help prevent outbreaks of food-borne illnesses. This free whitepaper discusses four key things you'll need to know. Download now. |
 |  | Visa Payroll: A Smarter way to pay employees.
The Visa Prepaid Payroll card helps you drive your business forward, by supporting your organization and employees — in saving time and money. It provides an easier way to manage payroll and enables you to channel your time into growing your business. Explore Visa Payroll to learn more. |
 | Kellogg, Health Canada team on Vitamin D study Kellogg Canada will add Vitamin D to many of its breakfast cereals and test the results in a three-year study supported by Health Canada to address the issue of Vitamin D deficiencies. The study aims to determine optimal fortification levels for Canadian products. The Toronto Star (8/24) | Collaborating for Growth shaping up to be a top networking event of 2013 The new FMI-GMA Collaborating for Growth conference will hone in on how retailers and manufacturers can better meet changing consumer demands through shared approaches to innovation, sales and sales promotion, in-store execution, marketing, supply chain management and much more. View the full program.
You’ll be able to bring a colleague to one of the top networking events of the year and join companies such as Brookshire Grocery Company, The Clorox Company, CROSSMARK, Dean Foods Company, Energizer Holdings, Heineken Americas, The J.M. Smucker Company, Kellogg Company, The Kroger Co., Mondelēz International, Nestlé Nutrition, Post Foods, The Procter & Gamble Company and Safeway.
View the full attendee list at Collaborating4Growth.com |  | I am convinced that a light supper, a good night's sleep, and a fine morning, have sometimes made a hero of the same man, who, by an indigestion, a restless night, and rainy morning, would have proved a coward." -- Lord Chesterfield, British statesman | | | Please contact one of our specialists for advertising opportunities, editorial inquiries, job placements, or any other questions. | | Publisher, Food & Beverage: Chris Warne P: 646.462.4647 | | | | |
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