Revolution Foods fights for a place at the lunch table Revolution Foods is hoping to break into the children's lunch kit market currently dominated by Oscar Mayer's Lunchables with the introduction of its Revolution Foods Meal Kits. The lunches, which include peanut butter and jelly, cheese pizza, and turkey and cheddar, will debut this month in select stores in California, Texas and Colorado. Sydney Lindner, a spokeswoman for Kraft's Oscar Mayer brand, said, "We really feel that as new competition enters the market, we're going to continue winning by listening to our customers and continuing to innovate." The New York Times (tiered subscription model) (8/21)  | Cartons are revolutionizing the center aisle with savvy shape
Tetra Recart is redefining the center aisle through efficient design, meaning increased profits and lower operational costs. The secret is in the light weight and geometric, shelf-saving shape that releases 31-44% of shelf space. Operationally speaking, cartons lower transportation and stocking costs, all while requiring less incentivising.
Find out how Tetra Recart is revolutionizing the center aisle. | | | | | Understanding consumer behavior can benefit CPG companies Companies and retailers in consumer packaged goods can benefit from better understanding consumer interest and involvement in making sustainable purchases, Harman Group CEO Laurie Demeritt said at the FMI and GMA Global Sustainability Summit. Consumers prioritize sustainable products by their impact on daily life, concerned first with food, followed by personal-care and cleaning products, before moving into products used outside the home, Demeritt said. SmartBrief/SmartBlog on Food & Beverage (8/22) Other News  | It's time to give your technology a performance review
These 12 questions can help you determine if technology is helping your business or holding it back. Did you know the right technology can help even the smallest businesses compete in a crowded marketplace? Download the Microsoft Assess Your Tech Guide to learn how to maximize your technology investment. |
 | E-commerce drains retail sector of supply chain professionals, report finds The rise of e-commerce is causing a brain drain in the retail sector as a growing number of supply chain professionals are drawn to e-commerce firms, a report by recruiter Badenoch & Clark finds. "Candidates are finding e-commerce businesses that are experiencing high levels of growth and profitability as a more attractive prospect to retailers that may be associated with the high street or who are still in the process of transitioning a multi-channel model and struggling to increase year-on-year sales," said Matt Gascoigne, Badenoch & Clark's executive director of procurement and supply chain. Supply Management online (U.K.) (8/20)  | Four Essential Things to Know about Food and Beverage Traceability
For many manufacturers, traceability is a valiant goal. But, for food and beverage producers, it's a critical requirement. No one wants to put a single person at risk, let alone tens or hundreds. As a food or beverage manufacturer, part of your job is to help prevent outbreaks of food-borne illnesses. This free whitepaper discusses four key things you'll need to know. Download now. |
 | Katy Perry teams with Pepsi to build VMA Twitter chatter Pop singer Katy Perry is teaming up with Pepsi to generate buzz for her new album with a social media campaign that allows fans to tweet with the hashtag #KatyNow to unlock clues that will lead them to two new Perry songs available through a dedicated Pepsi microsite. Fans can then vote via Twitter for one of two songs to become the singer's next single. The winning song will be announced Sunday at the MTV Video Music Awards just before Perry's live performance. Adweek (8/20), MediaPost Communications/Marketing Daily (8/20)  | New white paper: Overcoming challenges of asset management amid declining federal budgets
Modern asset management solutions are often no longer included in large program budgets and logistics professionals and engineers at federal agencies are being tasked to do more with less and extend the service life of existing assets. Agencies must find other ways to modernize their asset management solutions - learn how in the free white paper. |
 | Whole Foods is embracing sales, lower-priced goods Whole Foods is adding lower-cost foods and adopting traditional supermarket discount tactics as it looks to lure in frugal consumers amid increased competition for its mainstay natural and organic products. One-day sales on specific items are increasing, and the company is offering discounts that last just a few hours and are promoted on social media. "The recession was a wake-up call for us," said co-CEO Walter Robb. The Wall Street Journal (tiered subscription model) (8/21) | Kraft-backed study finds gel could replace trans-fats Research backed by Kraft Foods found that a cellulosic gel could be used to replace trans fats in some food products. The research team, led by Tania Dey from Canada's University of Guelph, said the gel could be used to create a healthier shortening for use in baked goods. FoodNavigator (8/22) | Looking to unlock new growth through joint business planning, mobile commerce, omnichannel merchandising or big data? Collaborating for Growth is your first step. Sessions will share how today’s retailers and manufacturers can work together to drive tomorrow’s business: - Altering the Shopper Experience
- Merchandising and Trade Planning in an Omni-Channel World
- The Next Generation of Supply Chain Collaboration
- Ground Upstream Innovation in the Shopper
- Digital (Un)Engagement: Shoppers are Ready for What We Aren’t Delivering
- Embedding a Growth Culture
- Unlocking Growth Potential with Digital In-Store
- Engagement Technologies
- Mobile Savvy Shoppers: Understanding Desires and Expectations
View the full program at Collaborating4Growth.com | Undeclared allergens are top reason for food recalls The ExpertRECALL Index found that undeclared allergens represented 60% of recalls in the second quarter of this year. Accuracy in labeling should be a top priority for food and beverage companies, said Mike Rozembajgier, vice president of recalls at Stericylce ExpertRECALL, who noted that new technology is making it easier for companies to alert consumers in the event of a recall. "We are seeing more manufacturers look at the social media angle, communication is so important and it needs to be done clearly and swiftly, which is why social media is so important," he said. FoodQualityNews.com (France) (8/22) |  | The world is round and the place which may seem like the end may also be only the beginning." -- Ivy Baker Priest, American political figure | | | Please contact one of our specialists for advertising opportunities, editorial inquiries, job placements, or any other questions. | | Publisher, Food & Beverage: Chris Warne P: 646.462.4647 | | | | |
| Mailing Address:
SmartBrief, Inc.®, 555 11th ST NW, Suite 600, Washington, DC 20004 | | |
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