| Other News  | It's time to give your technology a performance review
These 12 questions can help you determine if technology is helping your business or holding it back. Did you know the right technology can help even the smallest businesses compete in a crowded marketplace? Download the Microsoft Assess Your Tech Guide to learn how to maximize your technology investment. |
 | Cricket protein bars could jump onto U.S. shelves A new brand of protein bar boasts natural ingredients, low sugar and a hefty dose of protein sourced from ground-up crickets. Entrepreneurs Gabi Lewis and Greg Sewitz, who have raised about $50,000 on Kickstarter, said their goal with Exo bars is to "normalize the consumption of insects." Each bar contains about 25 powdered crickets mixed with almond butter, dates, coconut flour and various other ingredients. FoodNavigator (8/20) Study: Energy drinks, coffee saw volume growth in 2012 A study by Beverage Marketing found that the beverage market expanded by 1% last year. Many drink forms beat out soda in volume growth, but carbonated soft drinks continued to hold the largest market share. Among categories with high growth are energy drinks, ready-to-drink coffee and bottled water. Food Processing (8/20)  | Four Essential Things to Know about Food and Beverage Traceability
For many manufacturers, traceability is a valiant goal. But, for food and beverage producers, it's a critical requirement. No one wants to put a single person at risk, let alone tens or hundreds. As a food or beverage manufacturer, part of your job is to help prevent outbreaks of food-borne illnesses. This free whitepaper discusses four key things you'll need to know. Download now. |
 | Coca-Cola boasts high engagement for all-digital "Ahh" campaign Coca-Cola's first all-digital campaign has resulted in 4 million visits to the 40 websites created for the effort, and about half of those views came as a result of visitors sharing media with friends, the company said. Visitors to the "Ahh" campaign's sites stayed for an average of two-plus minutes, a "time spent" factor that exceeds the time teens would pay attention to a television ad. "The objective was engagement. We got teens going from one site to the next once they go in," said Jennifer Healan, Coke's group director of integrated marketing. Mashable (8/20) Activate revs up marketing efforts to boost awareness of functional benefits Enhanced water brand Activate is looking to educate consumers about the benefits of the "fresh vitamins" stored in the cap of the bottle versus vitamins already mixed into the water as the company expands its product lines. The company hopes the social media attention garnered by its "Stop Vitamin Cruelty" billboards in New York and Los Angeles will lend buzz to the launch of its new line for children, Activate Twist. BevNet.com (8/19)  | New white paper: Overcoming challenges of asset management amid declining federal budgets
Modern asset management solutions are often no longer included in large program budgets and logistics professionals and engineers at federal agencies are being tasked to do more with less and extend the service life of existing assets. Agencies must find other ways to modernize their asset management solutions - learn how in the free white paper. |
 | Looking to unlock new growth through joint business planning, mobile commerce, omnichannel merchandising or big data? Collaborating for Growth is your first step. Sessions will share how today’s retailers and manufacturers can work together to drive tomorrow’s business: - Altering the Shopper Experience
- Merchandising and Trade Planning in an Omni-Channel World
- The Next Generation of Supply Chain Collaboration
- Ground Upstream Innovation in the Shopper
- Digital (Un)Engagement: Shoppers are Ready for What We Aren’t Delivering
- Embedding a Growth Culture
- Unlocking Growth Potential with Digital In-Store
- Engagement Technologies
- Mobile Savvy Shoppers: Understanding Desires and Expectations
View the full program at Collaborating4Growth.com | Environmental Impact Statement on FSMA produce rule ordered by FDA The FDA has announced it is putting the Food Safety Modernization Act's produce rule through a complete Environmental Impact Statement before it is implemented. "FDA is conducting the EIS because it has received information through comments and its own analysis that an environmental analysis is needed," the agency said in an announcement Friday. "The agency is already assessing the issues that may give rise to significant impacts from the standpoint of the environment and the practicality of the rules and alternative ways to achieve the food safety goal." FoodSafetyNews.com (8/20) |  | Gracefulness is to the body what understanding is to the mind." -- François de La Rochefoucauld, French writer | | | Please contact one of our specialists for advertising opportunities, editorial inquiries, job placements, or any other questions. | | Publisher, Food & Beverage: Chris Warne P: 646.462.4647 | | | | |
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