Bolthouse to add c-store distribution Bolthouse Farms is partnering with Core-Mark for distribution of its smoothies and Protein Plus drinks to convenience stores nationwide. "Our partnership with Core-Mark further enhances our mission to help consumers make the healthy choice the easy choice by increasing the availability of our premium juices," said Bill Levisay, chief customer officer at Bolthouse Farms. BevNet.com (7/22), CSP (7/22) Other News  | [Your Business] as a Service: Developing Your Subscription Business Strategy
Accelerate is a collection of articles that provide practical guidance and best practices for success in the Subscription Economy, with contributions from a variety of thought leaders and industry experts. In this eBook chapter, you will learn how to develop your subscription business strategy. Download the free eBook chapter now. |
 | NPD examines convenience store shopping by Hispanics The NPD Group says Hispanics are more likely than non-Hispanics to grocery shop at a convenience store. More than two-thirds of Hispanics say fresh-food availability at a convenience store is very or somewhat important. "Having a good range of grocerylike items and other staples may increase Hispanic traffic, and promoting fresh foods considered to be more homemade or cooked should resonate well among Hispanics," analyst David Portalatin said. FoodBusinessNews.net (free registration) (7/22), Convenience Store News (7/22), CSP (7/22) Gluten-free products get a boost from better taste, texture The market for gluten-free foods is growing, propelled by new techniques that are improving the taste and texture, said experts at the annual meeting of the Institute of Food Technologists. "Consumers want nutrition quality, variety and appearance," said Chris Thomas, senior food technologist at Ingredion. FoodNavigator (7/22) Customers still clamor for kale Kale's 15 minutes of fame doesn't seem to be ending any time soon as chefs continue to serve it raw, sautéed, baked or pulverized into sauces and spreads for eager, health-conscious patrons. "People have been asking 'What's the next kale?' " said Chris Ronis, co-owner of Northern Spy Food. "I've heard Brussels sprouts and collard greens, but they don't have the versatility. You can do almost anything to kale. And any incarnation outsells everything else on our menu, sometimes combined." New York magazine (7/21) | Unilever's Lifebuoy brand promotes hand-washing Samir Singh, global brand vice president for Unilever, says the company's Lifebuoy soap brand is saving lives through a campaign promoting hand-washing in emerging countries. "We seek to change hygiene behaviours as part of Unilever's overarching Sustainable Living Plan to help one billion people take action to improve their health and well-being," he writes in this Forbes article. Forbes (7/21)  | Cars.com increases website traffic by 145 million visits
Learn how Cars.com used IBM software to gain a 360-degree view into its technology infrastructure and applications, giving the company visibility into the user experience of its consumers, dealers and advertisers. Download the case study. |
 | Oreo among brands with its own pop song Oreo, Chevrolet and other brands are commissioning musicians to create pop songs for ad campaigns. In Oreo's "Wonderfilled" campaign, musicians including Owl City and Kacey Musgraves perform songs penned by David Muhlenfeld, creative director at The Martin Agency. "A brand song is just like any good pop song. Whether you're talking a broken heart or a cookie that makes people happy, if it feels true and you write it from that perspective, on some level, you can't reject it," Muhlenfeld said. Adweek (7/22) | GMA and FMI team up on Collaborating for Growth Conference This fall, GMA and the Food Marketing Institute (FMI) are teaming up to bring you the brand new Collaborating for Growth Conference, Oct. 7-9, in Fort Worth, Texas. Participate in sessions featuring Safeway, P&G, Kroger, Kellogg and more. Feature sessions include: "Digital (Un)Engagement: Shoppers are Ready for What We Aren't Delivering" Mir Aamir, President of Customer Loyalty and Digital Technologies at Safeway. John Ross, President at Inmar Analytics. Learn how shopper expectations are changing in the digital age, what it takes to earn shopper loyalty and how to deploy the technology necessary to bring services in line with needs. View the full program. | Canada's gluten-free seal to spread to U.S. foods Choosing foods can be tricky for celiac sufferers as the number of breads, brownies and other treats marked gluten-free continues to grow. The National Foundation for Celiac Awareness aims to make it a bit easier by endorsing the Gluten-Free Certification Program that's already up and running in Canada. The program requires food manufacturers to undergo stringent third-party audits to ensure the purity of what they're putting in the package, said foundation VP Jennifer North. SmartBrief/SmartBlog on Food & Beverage (7/23)
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