| Other News  | Whitepaper: Customer Loyalty Management - Marketing's Holy Grail The tide has shifted. Engagement in store, online, via social and mobile can all help turn customers into fans. This is Customer Loyalty Management--loyalty programs, plus event streams, relationship marketing and analytics. Learn the tools and technologies for "right-time" interaction, creating advocates, and ensuring customers think of your brand first. Download the whitepaper and watch the webinar. | | BASF VP: More snacking means more opportunity With the number of daily eating occasions up from 3.9 in the 1970s to 5.6 in 2009-2010, food-makers can fill a market need by offering foods that are nutritious and pleasing to the palate, said Samy Jandali, vice president of Nutrition & Health for BASF North America. "Tasty and healthy must become synonymous," he said. Jandali said the blurring of lines between meals and snacks creates an opportunity for convenience foods, and that "vending machines can be an interesting area for this category." FoodNavigator (7/23)  | [Your Business] as a Service: Developing Your Subscription Business Strategy
Accelerate is a collection of articles that provide practical guidance and best practices for success in the Subscription Economy, with contributions from a variety of thought leaders and industry experts. In this eBook chapter, you will learn how to develop your subscription business strategy. Download the free eBook chapter now. |
 | General Mills creates online hub for fans of cereal General Mills is looking to boost overall cereal consumption with a website and social media campaign called "Hello, Cereal Lovers" that gives fans a place to exchange recipes and find nutrition information. The campaign sets itself apart in that it doesn't promote exclusively General Mills brands, instead seeking to give consumers a general space to talk about all things cereal. "It is a new framework to consider now that we're in great conversations with the people that buy and enjoy our products," said General Mills' marketing director for cereal, Carla Vernón. The New York Times (tiered subscription model) (7/23) Hostess taps fan enthusiasm to power marketing campaign Hostess is switching marketing gears after the highly successful relaunch of its iconic Twinkies brand brought hundreds of millions of Tweets about Twinkies and more than 1,000 user-generated videos. Hostess is continuing to encourage fans to submit Instagram and Vine videos of themselves enjoying the snacks to FeedYourCakeFace.com and has added an interactive map where fans can share the locations of their snack purchases. ClickZ (7/23) Ocean Spray taps Chaltas for new Global CMO post Ocean Spray has hired Thano Chaltas, most recently CMO for WellPet, for its newly created global chief marketing officer position. "Ocean Spray is creating the global CMO position to further leverage our great brands, talent and innovation in order to drive global business growth," said Ocean Spray CEO and President Randy Papadellis. Progressive Grocer (7/23) Other News  | SAS® Gives Nestle A Flavor for What's to Come
Nestlé Direct Store Delivery improved forecasting accuracy four percentage points and increased service levels with help from SAS Demand-Driven Forecasting. The company is now able to hold inventory costs flat, and its sales force can better plan profitable sales promotions. Read the success story. |
 | Aldi plans to expand in U.S. by 80 stores per year Aldi, the low-price grocery chain with a presence in 32 states, is hoping to add 80 U.S. stores per year, while expanding beyond low-income neighborhoods. "Aldi used to be viewed as a stock-up store where you'd buy a lot of canned goods that were mostly brands you didn't recognize," said Matt Lilla, a division vice president. "It's changed a lot. In the last 10 years we've doubled our product range from 700 items to 1,400." The Des Moines Register (Iowa) (tiered subscription model) (7/21) | Food-makers recruit chefs to create healthier fare Cutting salt, fat, sugar and calories without sacrificing flavor may be a task for a chef, and companies including PepsiCo and Kellogg have culinary professionals working in their test kitchens. In a recent event at the Culinary Institute of America's test kitchen in St. Helena, Calif., eight chefs created healthier dishes by replacing traditional ingredients like cream and butter with low-fat alternatives such as chestnuts and parsnips. The New York Times (tiered subscription model) (7/23)  | Make smart benefits choices for your employees and business.
Choosing to work with Aflac is a smart choice for your company that allows you to control costs so you can focus on other things. A market leader in voluntary benefits*, Aflac helps employees feel protected. Learn more at aflac.com/business.
Z130503A * U.S. Worksite Sales Report Carrier Results for 2009, Eastbridge Consulting Group, Inc., Avon, Connecticut, April 2010. |
 | Data accuracy foundational to global data synchronization GS1 US has developed an easy-to-post flyer that highlights 5-Point Best Practice Processes to Improve Product Data Accuracy. The flyer includes guidance on five primary standard operating procedures such as item set up, control mechanisms, item measurement and communication. Contact Chris Lemmond to receive a downloadable flyer. | GMA taps Walgreens lobbyist for grass-roots advocacy GMA has hired Mandy Hagan, formerly a lobbyist for Walgreens, as vice president of state affairs and grass-roots advocacy. Her "experience and proven leadership as an association public affairs professional will go a long way towards advancing the food, beverage and consumer products industry's efforts to achieve responsible public policy solutions at all levels of government," said GMA President and CEO Pamela Bailey. The Hill/Healthwatch blog (7/23) |  | The most prepared are the most dedicated." -- Raymond Berry, American football player | | | Please contact one of our specialists for advertising opportunities, editorial inquiries, job placements, or any other questions. | | Publisher, Food & Beverage: Chris Warne P: 646.462.4647 | | | | |
| Mailing Address:
SmartBrief, Inc.®, 555 11th ST NW, Suite 600, Washington, DC 20004 | | |
No comments:
Post a Comment
Please comment thoughtfully CPG Brokers, your best resource to optimize your in store self exposure and maximize sku distribution.