Consumer Packaged Goods Broker News: Pepperidge Farm president touts continued growth

P&G touts "manscaping" to boost Gillette sales | P&G's Lafley gets back to basics | Budweiser makes billion-dollar push into Chinese market

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July 29, 2013

News for the food, beverage and consumer packaged goods industry

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P&G touts "manscaping" to boost Gillette sales
With an ad campaign and online instructional videos, Procter & Gamble is promoting its Gillette brand by building on a trend of men shaving their bodies. Financial Times (tiered subscription model) (7/28)

P&G's Lafley gets back to basics
A.G. Lafley, who recently returned to the CEO job at Procter & Gamble, said a top priority is expanding the brands and markets that are already successful. His strategy is seen as a departure from that of the previous CEO, Robert McDonald, who sought growth in emerging markets. The Wall Street Journal (tiered subscription model) (7/28)

Budweiser makes billion-dollar push into Chinese market
Anheuser-Busch InBev has spent $1.4 billion in China over the past two years in order to increase the presence of its Budweiser brand. The company advertises Bud as the "Style of the King" due to Chinese restrictions, but benefits from the red label because red stands for happiness and good fortune. The China push is part of the company's global Budweiser expansion that it hopes will counteract 24 years of decline in the U.S. The Wall Street Journal (tiered subscription model) (7/27)

Pepperidge Farm president touts continued growth
Irene Chang Britt, president of Pepperidge Farm and senior vice president of global baking and snacking at Campbell Soup, said Pepperidge Farm brands, including Goldfish and Milano, are "well-positioned" for continued growth. "This will be achieved in two ways," she said. "First, we will deepen, broaden and enrich our savvy consumer connection program. Second, we will invest in further developing our icon brands to delight consumers of all ages." FoodBusinessNews.net (free registration) (7/26)

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Trends

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Packaged Facts expects continued thirst for sports drinks
Packaged Facts predicts that the sports-drink market will grow about 6% annually through 2017, to $9.3 billion, down from 2012 growth of 6.5%. While males younger than 25 will decrease during the next 10 years, opportunities remain strong among fitness walkers and people who take yoga classes and participate in outdoor activities, Packaged Facts says. MediaPost Communications/Marketing Daily (7/26)

Social media trends: Fictional characters, peer power
Mintel analysts Gabi Lieberman and Lizz Martinez identify five ways social media is influencing shopper behavior. Among them, shoppers increasingly seek purchasing advice from the online community, marketers use fictional characters like Flo of Progressive, and campaigns turn to innovations such as the "Do Us a Flavor" effort from Lay's, which highlighted regional preferences. Convenience Store News (7/26)

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Advertising & Marketing

Coors Light switches from BBDO to Leo Burnett in Canada
Coors Light, the No. 2 beer brand in Canada, dropped BBDO as its Canada agency because of a conflict, and turned to Leo Burnett to handle the account. Leo Burnett brings "a wealth of experience to the table as they take over the reins to move our business forward through creative excellence," said Peter Nowlan, chief commercial officer for Molson Coors Canada. Advertising Age (tiered subscription model) (7/26)

Retail Spotlight

Supermarket consolidation could decrease prices
A look at supermarket mergers of the 1990s indicates that a recent spate of consolidation could lower prices for shoppers but also reduce promotions. Scott Mushkin, food-retail analyst at Wolfe Research, says there is still plenty of competition, especially compared with other industries. The Washington Post (tiered subscription model)/Wonkblog (7/28)

Hot Topics

Yoplait Greek gets a major makeover Star Tribune (Minneapolis-St. Paul, Minn.)

Campbell plans 200 new products, with focus on millennials CSP

Starbucks teams with Danone on yogurt parfaits The Wall Street Journal (tiered subscription model)

How 14 new products managed to last beyond the launch Advertising Age (tiered subscription model)

Some wonder whether Heinz will stay in Pittsburgh Pittsburgh Tribune-Review

GMA News

Teams from H-E-B, Safeway and Kraft will be attending -- will yours?
From Aug. 14 to 16, in Seattle, GMA and the Food Marketing Institute (FMI) will host the premier gathering of food, beverage and CPG industry leaders from across the globe, working to formulate creative and innovative solutions to the most pressing sustainability issues.

The Global Sustainability Summit will offer four different educational tracks, featuring content for your entire team. Join colleagues from companies such as Kraft, Safeway, H-E-B, Kellogg, MOM Brands, Kroger and more who are bringing three, four and five team members along to take advantage of the enormous value offered during this three-day event.

Don’t let you and your team fall behind, register today!

Government & Food Safety

FDA proposes new rules to require imported foods to meet U.S. safety standards
The FDA has proposed broad rules that would put the burden of ensuring that foreign food imports are safe on the U.S. companies importing the food, which is the last big piece of rule making necessary to implement the Food Safety and Modernization Act. Under the proposed rule, large importers such as Wal-Mart and Cargill would be required to ensure that foreign producers whose food they import meet U.S. safety standards by performing audits, reviewing records and testing foods. The rule for the first time requires imported food to meet the same standards as food produced in the U.S. The New York Times (tiered subscription model) (7/26), Reuters (7/26), CandyAndSnackToday.com (7/29)