Consumer Packaged Goods Broker News: Pepsi's Sabra strives for dip domination

Ocean Spray partners with Roba Dolce on new frozen desserts | Hostess sees "record demand" as Twinkies return to shelves | Boar's Head Bold brings spicy meat and cheese to market

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July 19, 2013

News for the food, beverage and consumer packaged goods industry

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Ocean Spray partners with Roba Dolce on new frozen desserts
Ocean Spray has ventured into the frozen dessert market, partnering with Roba Dolce for a new line of gelatos and sorbets in flavors including Dark Chocolate with Cherry Craisins, Honey Fig Cream and Chocolate Pomegranate Truffle. The line is available in East Coast stores, with national rollout anticipated later this year. The Patriot Ledger (Quincy, Mass.) (7/18), The Boston Globe (tiered subscription model) (7/16)

Pepsi's Sabra strives for dip domination
PepsiCo's Sabra Dipping is looking to make hummus the next salsa. The venture has become an official sponsor of the National Football League and has launched ads inviting consumers to "dip life to the fullest" showing chips and chicken wings being dunked into the chickpea dip. Currently, only 18% of U.S. households have bought hummus, but Sabra hopes to boost that. "When people taste hummus, they change their mind about it," said Sabra CEO Ronen Zohar. Bloomberg Businessweek (7/18)

Other News

Hostess sees "record demand" as Twinkies return to shelves
FoodBusinessNews.net (free registration) (7/18)
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Boar's Head Bold brings spicy meat and cheese to market
Food Business Review (7/18)
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Trends

Fancy food entrepreneurs tell stories to win ad campaign

Consumers can read the stories of 373 fancy food entrepreneurs and vote for their favorites during the last leg of the Specialty Food Association's My Story, My Ad campaign. The grand prize is a three-day trip to San Francisco and a free ad campaign. SmartBrief/SmartBlog on Food & Beverage (7/18)

U.K. sees a surge in snacking
The U.K. snack industry grew 8.3% in 2012 and is expected to grow 30.5% over the next five years, according to Key Note. While potato chips remain the most popular snack, demand is growing for gourmet popcorn, healthful snacks and nuts. FoodBev.com (7/17)

Advertising & Marketing

Budweiser turns up the volume with Facebook music campaign
Budweiser, Facebook and VICE are partnering for a platform that will use Facebook to promote and distribute works by established and up-and-coming musicians. The "Made for Music" content is expected to be highly sharable and to get traction in users' news feeds. "As a brand, we're trying to become better storytellers. Facebook's platform is a really important channel for us to connect globally with our 10 million fans," says Kathy Sattler of Budweiser. Mashable (7/17)

Retail Spotlight

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Quarterly results show traction at Safeway and SUPERVALU
Safeway's continuing-operation income increased 22.1% in the second quarter compared with Q2 of 2012, despite a dip in sales and other revenue. Meanwhile, SUPERVALU's effort to become smaller and more efficient has paid off, with more traction in fiscal Q1 and a stock price that reflects the growth. The Wall Street Journal (tiered subscription model) (7/18), Reuters (7/18), Progressive Grocer (7/18), Supermarket News (free registration) (7/18)

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GMA News

Learn how shopper expectations change in the digital age at FMI-GMA Collaborating for Growth
This fall, GMA and the Food Marketing Institute (FMI) are teaming up to bring you the brand new Collaborating for Growth Conference Oct. 7-9, in Fort Worth, Texas. Participate in sessions featuring Safeway, P&G, Kroger, Kellogg and more!

Feature sessions include: "Digital (Un)Engagement: Shoppers are Ready for What We Aren't Delivering"
Mir Amir, President of Customer Loyalty and Digital Technologies at Safeway
John Ross, Executive Vice President
Inmar and President at Inmar

Learn how shopper expectations are changing in the digital age, what it takes to earn shopper loyalty and how to deploy the technology necessary to bring services in line with needs. View the full program!

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Government & Food Safety

Congressional committees start farm-bill reconciliation
House and Senate agriculture committees are beginning to reconcile their versions of the farm bill. Sen. Debbie Stabenow, D-Mich., chairwoman of the Senate agriculture committee, has served up a motion to blend the House measure with the Senate bill, which still includes food stamps. "This is a very important step as we move forward in what I am very confident, despite the twists and turns, will result in a bipartisan farm bill," Stabenow said. Politico (Washington, D.C.) (7/19)