Consumer Packaged Goods Broker News: Campbell plans 200 new products, with focus on millennials

PepsiCo income up 35% for the quarter | Unilever posts 5% sales boost, touts innovation | Around the world, reasons to stick to gum

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July 25, 2013

News for the food, beverage and consumer packaged goods industry

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Around the world, reasons to stick to gum
Data from Euromonitor International show Asia-Pacific is now the largest region for gum sales, with the fastest growth expected in the Middle East and Africa. Latin America is an emerging market that could see a compounded annual growth rate of 3.7% over five years. FoodNavigator (7/24)

Study: Shoppers, retailers win in data revolution
A study of fast-moving consumer goods (FMCG) from the Category Management Association finds that Big Data and digitally empowered shoppers are "weakening brands, strengthening retailers and empowering the shopper." The report notes that shoppers can instantly compare prices and quality and choose their venues accordingly. CSP (7/24)

[Your Business] as a Service: Developing Your Subscription Business Strategy
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Supply Chain Management

Comprehensive approach needed to assure food supplies
To assure sustainability of the global food supply, it's important to consider a unified approach that takes into account production, demand and distribution, said Tara Garnett, who leads the Food Climate Research Network in the U.K. She said production efficiency remains the top concern, and "far too little attention is paid to the nutritional quality of what people consume, to the potential that dietary changes can play in addressing health and environmental problems together, or the inequities in the food system." FoodNavigator (7/24)

Advertising & Marketing

Campbell plans 200 new products, with focus on millennials
In order to meet the shopping habits and tastes of millennials, Campbell Soup Co. plans to launch more than 200 products, with a focus on fresh foods and stores' refrigerated sections instead of its flagship soups. The company will increase marketing for its Bolthouse Farms division that makes fresh carrots, salad dressings and beverages. The company also said that its soup division, supported largely by baby boomers, has begun to grow again even amid reductions in soup ads. CSP (7/24), Advertising Age (tiered subscription model) (7/24)

Retail Spotlight

Empire to sell 68 Safeway stores to fund acquisition
Nova Scotia-based Empire Co. will sell 68 Safeway stores to real estate investment trust Crombie REIT in a sale-leaseback deal. The deal will raise cash to help fund the purchase of the Safeway Canada chain by Empire's Sobey's subsidiary, under a $5.8 billion deal announced last month. Ottawa Citizen (Ontario)/The Canadian Press/Financial Post (Canada) (7/24), Supermarket News (free registration) (7/24)

Health & Wellness

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Easy-to-cook whole grains can replace traditional rice
Formerly obscure whole grains are having their moment in the spotlight, and that's a good thing for health-conscious diners looking for a tasty alternative to rice. Millet, farro, quinoa and steel-cut oats can act as a plain base for a stir-fry or be incorporated into salads alongside fruits, vegetables and meats. The New York Times (tiered subscription model) (7/23)

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GMA News

You only have 20 days
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Government & Food Safety

U.S. will conduct second investigation of Smithfield sale
The Committee on Foreign Investment in the United States (CFIUS) will conduct a second-phase, 45-day investigation of the proposed takeover of Smithfield Foods by Chinese meat producer Shuanghui International Holdings. Consumers, food safety groups and lawmakers have expressed concern that the deal could impact food safety, after Shuanghui International was involved in a 2011 tainted-pork scandal, but Smithfield CEO Larry Pope says the sale would not affect the quality or safety of the company's products. USA Today/The Associated Press (7/24), The Wall Street Journal (tiered subscription model) (7/24), FoodSafetyNews.com (7/25)

U.S., EU to harmonize standards for nutrition, food safety
The U.S. and EU agreed to have compatible standards for nutrition, food safety and nanotechnology in an effort to remove tariffs and unnecessary regulations and promote trade. The initiative will include exchanging scientific and technical information, providing access to scientific infrastructure, exchanging experts, and support for training scientists and experts. FoodNavigator (7/23)