Consumer Packaged Goods Broker News: Yoplait Greek gets a major makeover

B&G wants a break from snack M&A | Some wonder whether Heinz will stay in Pittsburgh | Investor will meet with Mondelez CEO after call for merger

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July 22, 2013

News for the food, beverage and consumer packaged goods industry

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B&G wants a break from snack M&A
B&G Foods, which has purchased snack brands True North, Pirate Brands and New York Style since October, says it is looking for nonsnack acquisitions. "It would have to be an extremely compelling proposition for us to be interested in the snack business right now," CEO David Wenner said. FoodBusinessNews.net (free registration) (7/19)

Yoplait Greek gets a major makeover
General Mills is revamping Yoplait Greek yogurt, using the more traditional production method of straining and introducing fresh packaging, marketing and flavors. "We took a clean-slate approach with this," said Michael Harad, director of marketing for Yoplait Greek. "There is nothing the same between this and where we were." Star Tribune (Minneapolis-St. Paul, Minn.) (7/21)

Some wonder whether Heinz will stay in Pittsburgh
H.J. Heinz has a long history in western Pennsylvania, but there is concern that the company will move now that it has been acquired by Berkshire Hathaway and Brazil's 3G Capital. "Business roots are important, and I would find it hard to believe that they'd totally disconnect from town," said Quentin Skrabec, author of "H.J. Heinz: A Biography." "But Heinz is an international company now. I don't know any good business reason to be centered in Pittsburgh." Pittsburgh Tribune-Review (7/21)

Other News

Investor will meet with Mondelez CEO after call for merger
The Wall Street Journal (tiered subscription model) (7/21)
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Dairy opportunities abound at quickservice restaurants
With dairy consumption on the rise, quickservice restaurants have been meeting demand with yogurt parfaits, soft-serve ice cream and better cheese in sandwiches. Additional ideas for eateries looking to increase dairy offerings include flavored butter, milk-based smoothies and dairy-based frozen fruit pops. QSR Magazine (7/2013)

Strategies don't leave impulse purchases to chance
With 68% of purchases unplanned, retailers have opportunities to boost impulse buying. Among strategies and insight discussed at the 2013 Driving Impulse Sales meeting: Meat-snack purchases are driven by flavors and brands, and an undercounter merchandiser can increase candy sales as much as 11%. CSP (7/19)

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Advertising & Marketing

Stouffer's utilizes mobile app to reach shoppers
Stouffer's has partnered with Food on the Table, a mobile application that provides recipes based on a shopper's grocery list and store sales. With the collaboration, Stouffer's side dishes are suggested as an accompaniment to main meals. iMedia Connection (7/22)

Coca-Cola ad searches the world for those who will "Smile Back"
Coca-Cola sent a crew of "smile starters" around the world to reward those who smiled back with a Coke or other prizes, including sunglasses and bicycles. The results of the campaign are captured in a new 2-minute video Coke posted to YouTube. "I think what is so powerful is that the majority of people did smile, and they were all strangers. None of it was set up," said Coke's AJ Brustein. FastCoCreate (7/18)

Retail Spotlight

Peapod, Harvest Moon offer community-supported agriculture
Online grocer Peapod has partnered with Wisconsin's Harvest Moon Farms to again offer a summer and fall community-supported agriculture program. Peapod will fund early crop seeds and supplies for Harvest Moon, and customers will be able to order a box of organic vegetables for delivery or pickup, with no weekly or monthly commitment. Supermarket News (free registration) (7/19), Drug Store News (7/19)

Hot Topics

Tastes may evolve, but classic brands remain popular Advertising Age (tiered subscription model)

Hot Pockets makeover puts the focus on fillings FoodBusinessNews.net (free registration)

Investor wants PepsiCo to buy Mondelez The Wall Street Journal (tiered subscription model)

Hostess looks to update snack-cake line Los Angeles Times (tiered subscription model)

Study shows "TRUE" brands in food and drink, health and beauty MediaPost Communications

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Government & Food Safety

Whole Foods loans help small farms gain HACCP certification
Whole Foods Market provides lending through its Local Producer Loan Program, which helps small farmers achieve Hazard Analysis and Critical Control Points certification by developing a comprehensive anti-contamination process. Jeff Miller of Willie Green's Organic Farm in Washington state used two loans to construct five greenhouses and a production facility. "Without the backing of Whole Foods, none of this would have happened," Miller said. FoodSafetyNews.com (7/22)