Consumer Packaged Goods Broker News: Chobani adds two new executives to lead future growth

Green Mountain looks to expand with full-pot brewer | Flannery appointed as senior EVP of GMA | Cargill buys Thailand shrimp feed manufacturer

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July 12, 2013

News for the food, beverage and consumer packaged goods industry

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Chobani adds two new executives to lead future growth
Former Kellogg executive David Denholm has been named president and COO of Greek yogurt maker Chobani. In addition, the company appointed Peter McGuinness, former president and CEO of DDB Chicago, to lead its marketing and brand efforts. "I am confident their business intelligence, knowledge of the global consumer and vision is exactly what we need as we continue to grow our business," said Hamdi Ulukaya, Chobani founder and CEO. Retailing Today (7/11), The Wall Street Journal (tiered subscription model)/Dow Jones Newswires (7/11), Advertising Age (tiered subscription model) (7/11)

Green Mountain looks to expand with full-pot brewer
Green Mountain Coffee Roasters may be best known for its Keurig single-cup brewers and K-cups, but the company has its eye on expansion, according to CEO Brian Kelley. The company is looking to get into offices and convenience stores with its new brewing system, the BOLT, which brews a 64-ounce pot of coffee in about two minutes. "Over time we have a simple mission, which is to get a brewer in every home and in every place of work, and then have a beverage for every occasion," Kelley said. CNNMoney/Fortune (7/11), The Wall Street Journal (tiered subscription model) (7/11)

Flannery appointed as senior EVP of GMA
Jim Flannery has been appointed the senior executive vice president of GMA. Flannery, who spent 36 years at Procter & Gamble in various marketing and customer business development positions, will lead the association's industry affairs practice. Retailing Today (7/11)

Other News

Cargill buys Thailand shrimp feed manufacturer
BakingBusiness.com (7/11)
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Trends

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Berry popularity and demand fuels research, sales
Affluent, health-conscious U.S. consumers are fueling a rise in blueberry, raspberry and blackberry consumption, which is driving growers and researchers to experiment with new berry varieties including acai, aronia and goji berries. Supermarkets' weekly same-store sales of berries rose 18% in the past two years with sales of raspberries, blackberries and blueberries up 31%, 27% and 25% respectively, according to Nielsen. The Wall Street Journal (tiered subscription model) (7/9)

U.S. coffee market gets boost from single-cup sales
The single-cup segment helped the U.S. coffee market grow by 10% in dollar sales in 2012. A new report from Packaged Facts showed single-cup sales were up 82% in the U.S. from 2011 to 2012. The market is expected to generate $5 billion in sales by 2015. FoodBusinessNews.net (free registration) (7/11)

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Advertising & Marketing

P&G repackages Pods to discourage accidental eating
Procter & Gamble has taken a further step to prevent children from eating its Tide Pods laundry detergent, making its packaging opaque to avoid a "candy bowl" look. The move comes as part of the company's "Safe Home" campaign that promotes keeping all detergent out of sight and reach of children. Last year, the company added stronger lids to its packaging after reports that children ate the detergent packs because they were mistaken for candy. The Wall Street Journal (tiered subscription model) (7/11), American City Business Journals/Cincinnati (7/11)

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Customer loyalty preserves regional grocery brands
Regional supermarkets have held ground against behemoths such as Wal-Mart Stores because customers still prefer a local feel and a less standardized experience, Kroger CEO David Dillon says. Even as large grocers buy up smaller chains, they often leave the regional brand intact to maintain customer loyalty, as Kroger plans to do with its purchase of Harris Teeter Supermarkets. The Atlantic Cities (7/11)

Albertsons boasts of being first to sell Twinkies again
Albertsons wants customers to know it's the first retailer in some areas, including Denver and Boise, Idaho, to put Twinkies back on the shelf ahead of Monday's national rollout. The grocer is promoting reappearance of the treat through social media. Private equity firms Apollo Group Management and Metropoulos, which own the Twinkies brand, plan to ship 50 million units in the first two weeks of relaunch. Supermarket News (free registration) (7/11), KDVR-TV (Denver) (7/11)

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GMA News

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Government & Food Safety

House passes farm bill after cutting out food stamp money
The House has adopted a farm bill, voting 216-208, after eliminating hundreds of billions of dollars for the food stamp program to win the backing of conservative legislators. The measure would provide about $195 billion of subsidies to farmers during the next decade. If the House and the Senate fail to agree on funding food stamps, the money could be restored through the normal appropriations process. The Washington Post (tiered subscription model) (7/11), The Hill/Floor Action Blog (7/11)