| February 21, 2013 | News for the food, beverage and consumer packaged goods industry |
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- Campbell plans healthy beverage, slow-cooker sauce launches
Campbell Soup president and CEO Denise Morrison said the company is pursuing a growth strategy that includes international expansion, growth of baked snacks and healthy drinks, and increased soup and simple meal sales in North America. "We committed ourselves to work diligently and creatively to expand into higher-growth spaces, to engage with new consumers and to build our business in new geographies," she said. Progressive Grocer (2/20)      
 | The Social Media ROI Cookbook: Six Ingredients Top Brands Use
In this free report, industry expert Altimeter explores the most effective "ingredients" for measuring the revenue impact of social media, providing insights and case studies from an array of top companies. Offerpop is happy to make this penetrating study available to SmartBrief readers. Download it for free! |
- Report examines online-shopping trends
A shopper-behavior study by The Integer Group and M/A/R/C Research found a 12% increase in online health and beauty purchases by 50- to 64-year-olds since January 2012. However, overall online shopping did not increase from 2011 to 2012. Among 18- to 24-year-olds, online purchases have decreased in all categories except books, tickets and music. Progressive Grocer (2/20)
- Granola goes upscale
Granola has grown up from its wholesome, earthy roots into a fashionable ingredient that is packing grocery store shelves and popping up on restaurant menus across the country, from corner cafes to the Four Seasons. Varieties abound, from sweet chocolate-laced versions to gluten-free options. "There's a ton of innovation in granola," said Whole Foods executive Errol Schweizer. "You can do a lot with it." The New York Times (tiered subscription model) (2/19)
 | Hyper-Mobility Meets Security in the Corporate Environment
Smartphone adoption is accelerating at a rapid rate, as today many companies need their hypermobile employees to be online in the office and on the move. Mobile devices are often not protected from malware as this threat is not as well publicized. Learn how Kaspersky Endpoint Security for Business can protect your employees from key threats by downloading this whitepaper. |
- Location data integration can aid supply chain, sales
Location data from texts, searches and social media comments can be used to beef up master data sets and improve supply chains and sales forecasts in specific areas, writes Laurie Sullivan. The challenge, however, lies in bringing together data from different sources, while avoiding duplicate or otherwise useless pieces of data. "There is a great wealth of data that can be collected from search engines and marketing and advertising platforms to provide insight into consumer interest and intent," Sullivan concludes. EBN (2/20)
 | The Mid-Market Expense Management Program
Aberdeen Group provides insight into mid-market organizations that are strategically approaching expense management to gain visibility into spend and help drive compliance. Download the free white paper to learn more. |
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- BI-LO adds products eligible for fuel discount
Hundreds of grocery items have been added to the BI-LO fuelperks! program, giving shoppers a discount of as much as 50 cents per gallon on gas. Shoppers earn 5 cents off per gallon for every $50 spent on qualified groceries when using their Bonuscard. Progressive Grocer (2/20)
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| GMA News | | |
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- The career you want is here -- are you?
At the GMA Career Center, you can find the job you need to begin the career you desire. Our center serves a unique niche audience of employers seeking candidates with academic training and professional interests in the CPG industry. The GMA Career Center is a "must" for students interested in entering the CPG industry for the first time.
The employers that post opportunities with the GMA Career Center produce the food, beverage and consumer product brands that you love. They are looking for candidates with backgrounds in science, business management, marketing and sales, and more. When they turn to the GMA Career Center to find the best candidates -- make sure they find your resume.
To learn more about careers in the CPG industry, or to post your resume, visit www.gma.jobs today.
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