| February 18, 2013 | News for the food, beverage and consumer packaged goods industry |
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- Snyder's Lance plans new research center for innovation
Snyder's Lance will open a new research and development center to support the brand's "aggressive innovation plans," said Carl Lee, president and chief operating officer. The center is set to open in the next 30 days, and the brand is also planning the launch of new and revamped products this year, including new versions of its Lance Sandwich Crackers and new flavors of its Nekot Cookies. FoodNavigator (2/15)      
- Shiver promoted to president and CEO at Flowers Foods
The board of directors for Flowers Foods has promoted the company's current president, Allen Shiver, to president and CEO. "The board and I are confident in Allen's continued leadership as our team integrates recent acquisitions and focuses on growing sales and earnings," said George Deese, the current board chairman and CEO. Deese will become the executive board chairman when Shiver assumes the role of CEO. Progressive Grocer (2/15)
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- Frozen Greek yogurt novelties see big growth
The Greek yogurt trend is moving from the dairy case to the frozen desserts aisle as many brands introduce frozen Greek yogurt as an alternative to ice cream. "Last year Greek yogurt was the golden child of the dairy case and now frozen Greek yogurt is becoming the golden child of the frozen case," said John Frank, research firm Mintel's category manager for food and drink. Supermarket News (free registration) (2/18)
- Nielsen: Wine world would gladly toast the next big innovation
Craft beers and new beer flavors and brands are cutting into wine sales, according to Nielsen. The wine industry's growth slowed to 1.5% last year, down from 4% in 2011, while beer and liquor were up 2% each, despite encouraging trends such as wine sold at Starbucks and a 23.5% jump in New Zealand's wine business. "I keep saying, 'What is the next big thing?' And I don't know what the magical answer is. ... Beer and spirits are doing a lot [of innovation] right now and I think that's helping them," says Danny Brager, Nielsen's vice president and group client director of the beverage-alcohol team. Advertising Age (tiered subscription model) (2/18)
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| Advertising & Marketing |  |  |
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- Burt's Bees makes Carly Rae Jepsen the first spokeswoman of gud
Gud, a brand of personal care products from Burt's Bees marketed to the 20-something crowd, has named pop singer Carly Rae Jepsen as the brand's first spokeswoman, appearing in multimedia ads this spring. "Carly's vibrant spirit and genuine talent are inspirational to the gud consumer. She models a way of life reflective of gud's cheerful personality and real substance," said Nick Vlahos, Burt's Bees vice president and general manager. Drug Store News (2/15)
- Study finds large marketing opportunity in Hispanic men
Marketers targeting Hispanic women might be missing their key market, according to Mintel research. A study found that Hispanic men tend to have greater influence on purchases made by their household as they get older, and the market for younger men who will grow into that role has remained untapped. "By failing to reach out to Hispanic men, brands and retailers will miss out on the chance to establish themselves as the first choice among a segment of shoppers poised to gain great influence in the coming years," said Leylha Ahuile, a senior multicultural analyst at Mintel. Convenience Store News (2/15)
- Why Coke's Twitter campaign hit a snag during the Super Bowl
Coca-Cola's Twitter-based Super Bowl campaign hit a roadblock when the drinks giant was barred from posting messages for two hours during prime time. Coke posted tweets thanking individual users for voting in an online game linked to its TV spot but quickly exceeded Twitter's maximum-post threshold -- it had petitioned for a higher limit and even exceeded that -- and was frozen out of the service. The episode highlighted the difficulties brands can face when running major social campaigns, writes Cotton Delo. Advertising Age (tiered subscription model) (2/15)
- Revamped Big Y World Class Market reopens
A World Class Market store in West Hartford, Conn., has reopened after several weeks of renovation. The bakery has become strictly kosher, while the meat department and deli are glatt kosher, as owner Big Y Foods looks to meet the needs of Orthodox Jews. Progressive Grocer (2/15)
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Top five news stories selected by GMA SmartBrief readers in the past week.
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- Consumer Complaints Conference: Providing tools for effective customer service
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