Folgers debuts instant-coffee packet Folgers Fresh Breaks Roasted Concentrated Coffee, introduced by J.M. Smucker, delivers an 8-ounce cup of coffee without brewing. The single-serve packet is offered in Breakfast Blend, Mountain Grown and Black Silk varieties. Drug Store News (3/15) Other News | Report predicts sweet future for stevia Stevia consumption will more than double between 2011 and 2016, increasing by more than 2 million pounds, predicts a Euromonitor report. "Stevia launches in beverages drove a large percentage of the over 1,000 stevia launches we saw globally in 2012," said Jason Hecker, PureCircle vice president of global marketing and innovation. "We expect this to continue as the world's largest beverage manufacturers continue to launch with stevia in more markets and across several brands." BevIndustry.com (3/15) ConAgra video highlights frozen brands and technology ConAgra Foods has created a video showing two women using technology to organize their shopping lists and review product and nutrition information while buying Healthy Choice and Marie Callender's products. "What consumers will see, and what we hope to convey through the video, is that frozen meals can have a place in your busy life and can be just as delicious as homemade," said Rob McCutcheon, president of consumer foods frozen. Progressive Grocer (3/15)  | Webinar: 5 Ways to Maximize Asset Performance 2 PM ETST on March 21
Learn how Nestlé and Pepsi Bottling Ventures use sustainable equipment performance management to capture and deliver critical equipment efficiency information — in real time. Find out how this enables manufacturing teams to improve plant performance and productivity. Register and receive access to the first two sessions in this series. | | Miller creates an "Internship" of its own MillerCoors is running a contest that ties in to the movie "The Internship," which follows two middle-aged men who score an internship at Google. The beer company is offering winners a two-week internship at Miller, in which the interns will go on a beer-filled road trip. USA Today/Pop Candy blog (3/15)  | The Social Media ROI Cookbook: Six Ingredients Top Brands Use
In this free report, industry expert Altimeter explores the most effective "ingredients" for measuring the revenue impact of social media, providing insights and case studies from an array of top companies. Offerpop is happy to make this penetrating study available to SmartBrief readers. Download it for free! |
 |  | How lifecycle pricing pays dividends for softlines retailers
"Shift to Early" lets softlines retailers manage pricing across the merchandise lifecycle. It helps increasing full price sales, and enables merchants to promote the right styles at the right time within the selling season. This ebook offers a realistic set of practices to reduce forecasting uncertainty, enable better pricing decisions, and improve profitability. Download the free ebook. |
 | Study links coffee, green tea consumption to lower stroke risk Drinking at least one cup of coffee or at least two cups of green tea per day was associated with a 32% lower risk of intracerebral hemorrhage compared with people who rarely drank either beverage, according to a study published in Stroke: Journal of the American Heart Association. Researchers looked at the drinking habits of more than 83,000 adults in Japan and found that those who drank at least one cup of coffee or two to three cups of green tea daily were 20% and 14% less likely, respectively, to suffer a stroke. United Press International (3/18), PhysiciansBriefing.com/HealthDay News (3/15) Fat avoidance can go too far Roast goose, nut butter, clotted cream and fatty cuts of beef are among pleasures that fat avoiders don't experience. Fat in the diet promotes satiety and might contribute to longer life, experts say. The Wall Street Journal (3/15) | How does your customer service affect customer retention? Customer retention is not just about having the best or most affordable product -- it’s also about offering excellent customer service. Therefore it is critical that both consumer affairs representatives and claims handlers have the skills and knowledge required for effective complaint management. On May 8-10 in San Francisco, GMA will host the Consumer Complaints Management Conference, designed to provide the right tools for effective complaint management for consumer affairs and complaint management specialists working in the food, beverage and CPG industry. With a focus on the latest industry topics, GMA has just added these sessions to the agenda: - Handling the Unhappy: Today’s Best Practices in Managing Customer Complaints
- Product Liability 101 for Claims Handlers
- Turn Complainers into Loyal Customers Using Social Media & Voice of the Customer Analytics
- Consumer Complaint Management Roundtable: Practices and Procedures to Protect Your Brand
View the full agenda and register here. |  | What men value in this world is not rights but privileges." -- H.L. Mencken, American journalist and essayist | | Please contact one of our specialists for advertising opportunities, editorial inquiries, job placements, or any other questions.
| Mailing Address:
SmartBrief, Inc.®, 555 11th ST NW, Suite 600, Washington, DC 20004 | | |
No comments:
Post a Comment
Please comment thoughtfully CPG Brokers, your best resource to optimize your in store self exposure and maximize sku distribution.