| February 26, 2013 | News for the food, beverage and consumer packaged goods industry |
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- Sunsweet adds dried-fruit snacks
Sunsweet Growers has introduced two snack mixes containing its Plum Amazins diced plums: Amazin Berry Blend and Amazin Cranberries. "Our new Amazin products provide healthy snack options with less sugar and fewer calories for increasingly health-minded consumers," President Dane Lance said. The Shelby Report online (2/25)      
- Coke wins Kosher certification for Minute Maid, Simply juices
The Orthodox Union has awarded Kosher certification to several of Coca-Cola's Minute Maid and Simply juices. "Having the OU 'stamp of approval' for so many Minute Maid orange juice choices is welcomed news for juice drinkers who follow the OU kosher diet," said marketing vice president Charles Torrey. BevIndustry.com (2/25)
- Mars president urges action on obesity
Debra Sandler, president of Mars Chocolate North America, told attendees at the National Confectioners Association State of the Industry Conference that confectioners must take action on obesity ahead of regulations. "Don't wait for regulators to tell us what to do," she said. ConfectioneryNews.com (France) (2/25)
 | Experience the Innovation first-hand.
Bühler's Food Innovation Center is a food-grade facility designed according to FDA industry standards. Tailored training and extrusion workshops are available to help you improve your current processes, develop new processes, and increase overall efficiency. Sign up for our workshop, April 23-25, 2013; Minneapolis, MN. Learn more. |
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| Corporate Social Responsibility |  |  |
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- 7 ways to communicate CSR more effectively
A study of CSR communications at the largest 251 European companies shows some of the strategic hits and misses of companies attempting to promote their environmental actions. One takeaway from the study: Tell the truth about your mistakes. "It is only natural for managers to want to share the good things about their company with the world. But stakeholders can be skeptical if everything seems too good to be true," the researchers write. MIT Sloan Management Review (free content) (2/21)
| Advertising & Marketing | | |
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- Dr Pepper's Ten impresses Olympic gymnast
McKayla Maroney, the Olympic gymnast who was famously "not impressed" in a photograph that went viral, will appear at a promotional event for the Ten line of soft drinks from Dr Pepper Snapple Group. The event at New York's Penn Station will launch 7Up, A&W, Canada Dry, RC and Sunkist drinks in the 10-calorie line, with the goal of showing "we're finally getting [Maroney] impressed," said Regan Ebert, senior vice president for marketing. The New York Times (tiered subscription model)/Media Decoder blog (2/25)
| Retail Spotlight | | |
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| Health & Wellness | | |
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- GMA: Book misrepresents food industry
GMA president and CEO Pamela Bailey said a forthcoming book about the food industry by Michael Moss, an excerpt of which ran in the New York Times Magazine, "misrepresents the strong commitment America's food and beverage companies have to providing consumers with the products, tools and information they need to achieve and maintain a healthy diet and active lifestyle." Supermarket News (free registration) (2/25)
| GMA News | | |
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- The value of GMA membership
Simply stated, GMA’s leadership positively affects the bottom line of its member companies, and the return on dues investment has never been higher. But GMA membership isn’t just about the value the association provides, it is also about sustaining and improving the lives of billions of people around the globe through product innovation, responsible business practices and effective public policy solutions. For more information about GMA membership, visit the GMA website or e-mail us.
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 | Shared joys make a friend, not shared sufferings."
--Friedrich Nietzsche,
German philosopher
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