Dole revs "Peel the Love" campaign Dole is promoting its bananas with a "Peel the Love" campaign that includes social media elements and a "Peel the Love" truck that will travel the country this summer. "This campaign seeks to remind Americans of the simple pleasures of the fruit through a host of new recipes, pairing and serving suggestions suitable for both day-to-day and special occasions," said Bil Goldfield, communications manager of Dole Fresh Fruit. Progressive Grocer (3/18) Other News  | Entertain the idea of a meeting in Orlando.
Where eclectic dining meets world-class entertainment, inspiration abounds. And when you host a meeting here, you too can be inspired. Watch our Inspiration Spotlight series to see how. |
 | No hop is expected in Easter spending A National Retail Federation survey predicts that shoppers will spend $145.13 on Easter food and other items this year, about even with last year's $145.28. "While many of today's consumers are coping with tight budgets, the Easter Bunny isn't headed toward retirement in 2013," said Pam Goodfellow, consumer-insight director at BIGinsight, which conducted the survey. "Look for cost-conscious parents to scope the sale racks, head to discounters and clip coupons to keep spending on track -- and to make the holiday special for youngsters this year." Progressive Grocer (3/18) 30% of spending goes to fresh food, Nielsen says According to the Nielsen Global Survey of Fresh Foods, shoppers spend 30% of their food, grocery and personal-care budget on fresh food, and the category is evolving. "Fresh is becoming more complex, with greater variety in products and package sizes, more private-label/brand options and increased value-added products, such as diced vegetables or pre-marinated meats," Nielsen Perishables Group President Bruce Axtman said. Progressive Grocer (3/18)  | The outlook for US consumer spend How are economic, demographic, and socioeconomic trends impacting consumer spend in the United States? An excerpt from a recent IHS report examines performance of retails sales, including food and beverage and grocery stores, along with insights on threats still facing the US economy and their likely impact on consumer spend.
Free sample excerpt: US Consumer Markets Monthly Briefing | | | Corporate Social Responsibility | J&J managers go green without breaking the bank Companies such as Johnson & Johnson are finding ways to align financial and environmental priorities, with managers focusing on "win-win" projects that reduce environmental impact while also cutting costs, write Samantha Putt del Pino and Alex Perera. "Now ... other companies must get on board and scale these approaches so that financial practices and environmental goals are better aligned," they write. GreenBiz.com (3/14) |  | The Social Media ROI Cookbook: Six Ingredients Top Brands Use
In this free report, industry expert Altimeter explores the most effective "ingredients" for measuring the revenue impact of social media, providing insights and case studies from an array of top companies. Offerpop is happy to make this penetrating study available to SmartBrief readers. Download it for free! |
 | Winn-Dixie offers food and recipes to make Passover easy Winn-Dixie Stores customers can find resources online for preparing Passover meals, including recipes, shopping lists and the location of about 200 stores with a dedicated Passover section. "We've worked with kosher experts and vendors to make sure we are offering the right products, services and information to make preparation easy, allowing our customers to focus on celebrating Passover with their family and friends," said Deborah Shapiro, kosher category manager. Progressive Grocer (3/18)  | What are your customers trying to tell you?
Learn how intelligent systems allow you to communicate and build business insight across your organization more effectively and efficiently, driving improvements in customer service. Download your free white paper, How Intelligent Systems Improve Customer Service. |
 | Olive oil boosts satiety, curbs hunger in study Participants who ate yogurt with olive oil showed higher concentrations of the satiety hormone serotonin in their blood and reported feeling less hungry compared with those who ate yogurt that contained other oils or fats, according to a study in Cell Metabolism. Researchers also found that participants who were given yogurt with olive oil aroma extracts ate fewer calories than did those who had plain yogurt, suggesting that the oil's scent played a role in lowering their intake. FoodNavigator (3/18), Olive Oil Times (3/18)  | Agribusiness Seminar offered by Harvard Business School
Taking place in London, England, this May, this renowned Seminar explores the business, economic, political, environmental, and societal issues that impact the agribusiness industry, providing executives with new knowledge and an essential full-chain, cross-industry, global perspective. Apply now. |
 | Maximize your 2013 GMA Science Forum experience Make the most of your time at the GMA Science Forum in Washington, D.C., by joining us for two full days of pre-conference workshops and events on April 1-2, including:
- The 2nd annual GMA open house and lab tour followed by a networking lab tour reception at GMA (GMA members only)
- Both full and half-day workshop options
- Numerous built-in networking opportunities
These workshops provide intensive instruction and in-depth training on the regulatory, technical and health issues that matter to CPG companies today. Workshops include: - Sodium Policy: National and International Considerations
- Everything You Wanted to Know About the Molecular Tracking of Bacterial Pathogens
- Green Chemistry: Understanding State Regulatory and Compliance Requirements
- FSMA Validation, Verification and Finished Product Testing: Your New Tasks Identified and Explained
Space is limited, so book early. A separate workshop fee is required. Participants may register for the pre-conference workshops without registering for the main Science Forum event, however discount packages are available. For more information, visit www.GMAScienceForum.com. |  | You may have to fight a battle more than once to win it." -- Margaret Thatcher, British prime minister | | Please contact one of our specialists for advertising opportunities, editorial inquiries, job placements, or any other questions. | | Publisher, Food & Beverage: Chris Warne P: 646.462.4647 | | | | |
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SmartBrief, Inc.®, 555 11th ST NW, Suite 600, Washington, DC 20004 | | |
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