Consumer Packaged Goods Broker News: Campbell's soup business up 14%

Hershey debuts Yo-man brand in China | Mintel looks at millennials' produce shopping trends | Guide helps dairy farms measure sustainability

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May 21, 2013

News for the food, beverage and consumer packaged goods industry

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Hershey debuts Yo-man brand in China
Hershey is introducing a line of condensed milk candy in China under the new brand name Yo-man and will increase its China sales force by 60% this year. "From a company standpoint we're very excited about the size of the category and the opportunity it presents," said Steven Schiller, senior vice president of the global sweets and refreshment business unit for Hershey, which estimates China's market for milk candy to be worth $1.2 billion. The Wall Street Journal (5/20)

Campbell's soup business up 14%
Campbell said its soup sales rose 14%, gaining for a fourth consecutive quarter. "We are confident that we can now drop the word 'stabilize' from our strategy," said CEO Denise Morrison. The Wall Street Journal (5/20)

The Social Media ROI Cookbook: Six Ingredients Top Brands Use
In this free report, industry expert Altimeter explores the most effective "ingredients" for measuring the revenue impact of social media, providing insights and case studies from an array of top companies. Offerpop is happy to make this penetrating study available to SmartBrief readers. Download it for free!

Trends

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Mintel looks at millennials' produce shopping trends

Shoppers between 18 and 35 do 41% of their shopping at traditional grocery stores, compared to 50% for baby boomers, according to a Mintel study, and have less brand loyalty. These shoppers are interested in healthful eating and seek out organic produce, value-added produce and bagged salads, said the report. Progressive Grocer (5/20)

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Corporate Social Responsibility

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Guide helps dairy farms measure sustainability
The Stewardship and Sustainability Guide for U.S. Dairy, launched by the Innovation Center for U.S. Dairy, provides guidelines that help dairy farms and processors measure their environmental impact. The guide is being refined during an open stakeholder consultation period through July 14. Environmental Leader (5/17)

Coca-Cola Enterprises studies at-home recycling
Coca-Cola Enterprises is teaming with researchers to study at-home recycling in the U.K. and France. "People say they want to be environmentally friendly and want to recycle, but in many cases, they don't," said Dr. Stewart Barr of the University of Exeter. "This study will explore the intricacies of household decisions on recycling and identify actions that could drive long-term consumer behavior change." PhysOrg.com (5/20)

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Advertising & Marketing

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Budweiser blimp will sport a "Designate a Driver" message
Budweiser is sponsoring a 130-foot-long blimp with a responsible-drinking message that will embark on a 17-week, 25-stop tour of the U.S. to reach an audience enjoying outdoor sports, festivals, concerts and events. The brewer is coordinating the tour with a social media contest in which sharing a pledge to designate a driver enters contestants for a chance to win a trip to the Budweiser "Made In America" music festival. MediaPost Communications/MediaDailyNews (5/20)

New owner of Balance Bar hopes to tilt the brand forward
The Carlyle Group is hoping it can do for the Balance Bar brand what it did for Dunkin' Donuts, which it acquired and revived with its "America runs on Dunkin' " campaign. Carlyle and subsidiary NBTY, formerly Nature's Bounty, have given the bar a new internally generated campaign with the tagline "Have you found your Balance?" The New York Times (tiered subscription model) (5/20)

SAS® Gives Nestle A Flavor for What's to Come
Nestlé Direct Store Delivery improved forecasting accuracy four percentage points and increased service levels with help from SAS Demand-Driven Forecasting. The company is now able to hold inventory costs flat, and its sales force can better plan profitable sales promotions. Read the success story.

Retail Spotlight

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Natural Grocers bulks up store size
The ideal size for a Natural Grocers by Vitamin Cottage store is 20,000 square feet, Chairman and co-President Kemper Isely says, up from 5,000 square feet when the company was founded in 1955. "This allows us to increase our SKU count to get more product from our suppliers," Special Projects Director Alan Lewis said. "Plus, if you can have an aisle that is 2 feet wider, that makes it a lot more comfortable and enjoyable for people shopping the store." Supermarket News (free registration) (5/20)

Myths, Pitfalls and Realities of CPQ Software
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Health & Wellness

Researchers are creating a food map of what Americans consume
Researchers at the University of North Carolina are creating a map of the foods Americans are buying and eating, which could show how the marketplace is changing, help improve nutrition guidelines and influence food manufacturers. The researchers are tapping into databases of food items found in homes and stores and matching the information with nutrition-fact-panel data and government statistics on individual Americans' diets. The Washington Post/The Associated Press (5/19)

GMA News

Which sessions will you attend at the GMA Growth & Public Policy Summit?
On July 17 in Washington, D.C., food, beverage and consumer product industry executives will gather with policymakers, academicians, journalists and non-governmental organization leaders at the GMA Growth & Public Policy Summit to examine the current and future public policy landscape in the United States and globally.

Participants will attend carefully crafted sessions such as:

Volatility and Vulnerability: The Impact of Climate Change on Global Supply Chains
Label Me Wise: Nutrition Label Rules and Regulations Update
Gone Viral: Advocacy in the Age of Social Media and the Impact on Our Industry
Green Chemistry: Impact, Initiatives and Outlook
Parched: The Ripple Effects of Drought Throughout the Value Chain
A Healthier America: Industry's Progress and Opportunities
Beyond Ships, Trains and Trucks: Transforming Our Nation's Supply Chain Infrastructure
The Roles of Government and the Private Sector in a Clean, Safe and Healthy Home
Beyond Bottles and Boxes: The Future of Packaging
Partnership for a Healthier America
US Game Changers
Value Chain Collaboration: Is Food a Local or National Issue?
Covering the Great Debate: Food and Health Reporting in the 21st Century

Government & Food Safety

Crop insurance is focus of early Farm Bill debate
As the Senate begins debate on the Farm Bill, the White House is signaling it wants more savings from the crop insurance program. Amendments seek to cut the insurance for tobacco producers and wealthier producers, or cap the amount of support each farm can receive. Politico (Washington, D.C.) (5/20)