Consumer Packaged Goods Broker News: Kellogg unveils cereal strategy

Hain Celestial acquires organic baby food company | Coke Foundation announces million-dollar donation | Cargill reaches out to businesses owned by women, minorities

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May 3, 2013

News for the food, beverage and consumer packaged goods industry

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Hain Celestial acquires organic baby food company
Hain Celestial Group has purchased Ella's Kitchen Group, maker of organic baby food in flexible pouches under the Ella's Kitchen brand. The acquisition will be part of the Hain's new Global Infant, Toddler & Kids Division. FoodNavigator (5/2), FoodBev.com (5/3)

Kellogg unveils cereal strategy
Kellogg says it will increase cereal sales by offering products with nutrition for adults, such as Raisin Bran with omega-3 and multigrain Special K. CEO John Bryant says the launches are intended to reverse a trend of fewer cereal purchases by older, more affluent consumers. The Washington Post/The Associated Press (5/2)

Coke Foundation announces million-dollar donation
The Coca-Cola Foundation will give $1 million in a multi-year grant to support the National Council of Negro Women. Coke chairman and CEO Muhtar Kent made the surprise announcement during the retirement celebration of Coca-Cola Foundation chairwoman Ingrid Saunders Jones, who chairs the National Council of Negro Women. American City Business Journals/Atlanta Business Chronicle (5/2)

Other News

Cargill reaches out to businesses owned by women, minorities
American City Business Journals/Minneapolis/St. Paul, Minn. (5/2)
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Trends

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Hummus boom has Virginia farmers growing chickpeas
The growth of hummus sales from Sabra Dipping Company has prompted the brand, owned by PepsiCo and Israel's Strauss Group, to bolster its supply chain in the U.S. The company hopes new chickpea crops in Virginia will increase supplies and protect the company through geographic diversity so weather problems in Idaho and Washington don't decimate supply. The Wall Street Journal (4/30)

Small and midsize players show gains
Small and midsize companies are more likely than larger counterparts to report growth in dollar sales, volume and market share, according to a study by The Boston Consulting Group and IRi. Smaller companies "are generally concentrating on a few product categories in which they have a competitive advantage and experience strong consumer demand," said Krishnakumar Davey of IRi. "They are also driving trends in the marketplace and developing first-mover advantage." FoodNavigator (5/2)

GrubHub data highlight fruit trends
Data from GrubHub provide insights on trends related to fruit preferences on menus, including that women are 35% more likely than men to order restaurant dishes with coconut. Oranges are the most popular fruit on menus, followed by lemon, mango, pineapple and strawberry. FoodNavigator (5/2)

The Social Media ROI Cookbook: Six Ingredients Top Brands Use
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Advertising & Marketing

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Kraft debuts Spanish-language ads for Mac & Cheese
New Spanish-language television ads for Kraft's Macaroni & Cheese take a humorous approach, assuring families that eating the Mac & Cheese won't make them "less Latino." All three ads end with the tagline, "Stay 100% Latino." MediaPost Communications/Marketing Daily (5/2)

CSO Insights: 2013 SPO Sales Execution Analysis
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Retail Spotlight

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Harris Teeter posts 8.7% profit boost
Harris Teeter posted an 8.7% profit increase, on a 4.3% rise in sales. "We are very pleased with our results for the second quarter," said Chairman and CEO Thomas W. Dickson. "Our comparable-store sales increase, which was favorably impacted by the shift of the Easter holiday, remained strong despite the fact that we did not see any meaningful inflation during this period." Supermarket News (free registration) (5/2), American City Business Journals/Charlotte, N.C. (5/2)

Contract Management Software — Buyers Advice
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Health & Wellness

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Dietitian says Facts Up Front helps shoppers make healthy choices
The Facts Up Front icon program launched by GMA and the Food Marketing Institute includes a website to help shoppers understand the designation and learn to read nutrition-label information. Registered dietitian Bonnie Taub-Dix writes that while Facts Up Front icons do not tell people what choices to make, they do emphasize key nutrition information that shoppers often ignore. "Facts Up Front is not just an icon. GMA is building a campaign to build awareness to consumers, health professionals and the media," said Connie Diekman, a Facts Up Front advisory board member. U.S. News & World Report/Eat + Run blog (5/2)

IT Security's Worst Enemy
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GMA News

New breakout sessions added to Sustainability Summit agenda
On Aug. 14-16, in Seattle, join GMA and the Food Marketing Institute (FMI) for a high-powered gathering of industry leaders from across the globe, working to formulate creative and innovative solutions to the most pressing sustainability issues in the food, beverage and CPG industry.

At the 2013 Global Sustainability Summit, attendees will participate in comprehensive breakout sessions, such as:

Transparency: The Key to Measuring Supply Chain Sustainability
Emerging Trends and Technology in Food Packaging Recycling
The CGF: Supply Chain Saves the Planet
Leading Sustainability Practices in European CPG and Retail Companies
Making the Business Case for Sustainability
Too Valuable to Waste: Strategies For Extracting Value From Food and Packaging Waste
Sustainable Supply Chains: Dealing With the Right Projects
Creating a "Supply Draw" to Increase the Supply of Responsibly Sourced Material
Five Ways to Find More Green ($$$) in the Grocery Aisle
Best Practices for Food Waste Reduction
Corporate Freshwater Stewardship
Road to Zero Waste
Sustainable Sourcing: A Practical Guide
And more! View the updated agenda.