Monday, May 13, 2013

WhiteWave CEO touts "torrid" almond growth

Happy Family to become part of Danone | PepsiCo tests a dispenser that offers nearly 100 combos | Nestle building recognized for sustainability
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May 13, 2013
GMA SmartBrief
News for the food, beverage and consumer packaged goods industry
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Company Watch
Happy Family to become part of Danone
Happy Family, an organic baby-food company founded by Shazi Visram, will be purchased by Danone, which will keep the management team, including Visram as CEO. The company, founded on Mother's Day in 2006, had sales of $62.3 million in 2012. The Wall Street Journal (5/13)
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PepsiCo tests a dispenser that offers nearly 100 combos
PepsiCo is testing a new counter-top dispenser called the "Pepsi Touch Tower 1.0" that offers about 100 flavor combinations. Denver chain Garbanzo Mediterranean Grills gets the first American trial versions. "This unit is the first prototype in a wide portfolio of equipment we're exploring that will offer our customers variety and flexibility while creating an engaging experience for consumers," says PepsiCo rep Gina Anderson. Advertising Age (tiered subscription model) (5/10)
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Nestle building recognized for sustainability
Nestle's four-story office and training facility in St. Louis has earned LEED Gold certification for its energy and environmental initiatives. Features include a rooftop solar system, thermal glass that lets in heat and light, and use of local and recycled building materials. American City Business Journals/St. Louis/Biznext blog (5/10)
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WhiteWave CEO touts "torrid" almond growth
WhiteWave CEO Gregg Engles told investors the company's almond-based food and drinks are experiencing "torrid growth" of more than 55% and will soon equal the brand's soy business. "Our almond business is quickly approaching the size of soy and enjoys a similar margin structure," he said. FoodNavigator (5/10)
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TrendsSponsored By
Dollar, unit sales up for Frozen Food Month
Dollar sales grew 4% and unit sales were up 3% during this year's Frozen Food Month promotion, compared to 2012, according to Nielsen. "We made a concerted effort to reinvigorate the March promotion, encouraging retailers to plan early, get their supplier partnerships in place and promote Frozen Food Month in a big way," said Skip Shaw, president and CEO of the National Frozen & Refrigerated Foods Association. Progressive Grocer (5/10)
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Frozen dessert trends focus on health
Innovations and trends in frozen desserts include an emphasis on healthier options, such as desserts made with Greek yogurt or without sugar. Whole algalin flour, made from algae, offers functional possibilities, and cryogenic fluids are being used to flash-freeze ice cream at retail shops. DairyFoods.com (5/11)
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Cargill Meat named largest Milwaukee-area business
Cargill Meat Solutions, with 1,400 employees in the Milwaukee area, tops an annual Business Journal listing of the area's largest workforces. MillerCoors, Birds Eye and Birchwood Foods/Kenosha Beef International are also in the top five. American City Business Journals/Milwaukee/Milwaukee BizTalk blog (5/10)
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The Social Media ROI Cookbook: Six Ingredients Top Brands Use
In this free report, industry expert Altimeter explores the most effective "ingredients" for measuring the revenue impact of social media, providing insights and case studies from an array of top companies. Offerpop is happy to make this penetrating study available to SmartBrief readers. Download it for free!

Advertising & MarketingSponsored By
Oreo follows up 100th birthday celebration with Martin's "Wonderfilled"
The Martin Agency's "Wonderfilled" campaign for Oreo cookies will attempt to follow up on the brand's yearlong celebration of its 100th birthday. Mondelez International hired a host of agencies including Draftfcb for the anniversary campaign and hopes the new work, which debuted Sunday during "Mad Men," will keep the momentum. One of the first spots wonders whether a vampire would thirst for milk instead of blood if someone shared Oreos with him. The New York Times (tiered subscription model) (5/10)
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Contract Management Software — Buyers Advice
Contract Management Software can be challenging due to some key characteristics of the contract management process. In this guide, read about the entire evaluation and purchase cycle, including key considerations and pitfalls. Download the free guide now and learn how to manage the process to your best benefit.

Retail SpotlightSponsored By
Kroger focuses on urban locations
Kroger is considering six new formats for urban locations, said Ed Hudson, senior director of strategic insights for Kroger. "We are very actively considering what to do in the urban environment," he said. "It does us no good to create something that isn't repeatable." American City Business Journals/Cincinnati (5/10)
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Connect with Thousands of Family Physicians in Person
Nearly one in four office visits is made to a family physician (that's 224 million visits a year). Connect with this important audience face-to-face during the 2013 AAFP Scientific Assembly, September in San Diego, CA. Highlight your brand, build relationships, offers solutions, and get results at Assembly. Reserve your space today.

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GMA News
Teams from H-E-B, Safeway and Kraft will be attending -- will yours?
On Aug. 14-16, in Seattle, GMA and the Food Marketing Institute (FMI) will host the premier gathering of food, beverage and CPG industry leaders from across the globe, working to formulate creative and innovative solutions to the most pressing sustainability issues.

At the 2013 Global Sustainability Summit join fellow retailers, manufacturers, key government officials and advocacy groups for a multi-faceted program featuring interactive, hands-on pre-summit sessions, informative educational sessions and invaluable networking opportunities.

The Global Summit will offer four different educational tracks, featuring content for your entire team. Join colleagues from companies such as Kraft, Safeway, H-E-B, Kellogg, MOM Brands, Kroger and more who are bringing three, four and five team members along to take advantage of the enormous value offered during this three-day event.

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