Consumer Packaged Goods Broker News: Snack-makers get meaty

Kettle brand manager talks sustainability, innovation | Food trends are influenced by global flavors and health | Tea sales reach $15.7 billion in 2012

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May 28, 2013

News for the food, beverage and consumer packaged goods industry

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Snack-makers get meaty
Meat-flavored chips and intensely spiced meat snacks are gaining traction, Matthew Hudak, packaged-food analyst at Euromonitor International, said after attending the Sweets & Snacks Expo. "Anything they can add to it to make it really spicy, really bold seems to be trending with a lot of these companies right now," he said. FoodNavigator (5/24)

Food trends are influenced by global flavors and health
Food trends are being shaped by interest in healthful food and global flavors, says Kara Nielsen, a trendologist at CCD Innovation. She says food and flavors with multiple applications, such as Greek yogurt, are more likely to move to the mainstream than items with narrower scope, such as coconut water. FoodBusinessNews.net (free registration) (5/24)

Tea sales reach $15.7 billion in 2012
More consumers are trading the caffeinated buzz and soaring prices of coffee for cups of hot or iced tea, propelling the industry up 32% in the past six years. "The tea industry is going straight up, and at some point, it will reach the level of coffee," said David DeCandia of Coffee Bean & Tea Leaf. "It's time. People have maxed out on other types of beverage." Los Angeles Times (tiered subscription model) (5/26)

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Corporate Social Responsibility

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Kellogg donates food to tornado victims
Kellogg is supporting disaster relief efforts in Moore, Okla., providing breakfast through its Breakfasts for Better Days mobile disaster relief center, which can serve about 100 people at a time. Retailing Today (5/26)

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General Mills marketing chief on change and challenges

Mark Addicks, chief marketing officer at General Mills, says the biggest changes in marketing are the "digital revolution" and that "we're a much more multicultural nation than we were 25 years ago." The fundamentals remain, he says. "You must define and stay true to what the brand stands for and the benefits it will uniquely deliver," Addicks said. MinnPost.com (5/28)

PepsiCo lauds its work with Protagonist, eyes social vending
PepsiCo has renewed its commitment to marketing strategy consultancy Protagonist, despite a decade of ups and downs and the flagship Pepsi brand being stuck in third place after Coke and Diet Coke. Protagonist CEO Matti Leshem is spearheading a push for social-media-connected vending machines as part of Pepsi's broader shakeup of its bottle design and marketing. PepsiCo Vice President of Marketing Angelique Krembs said, "It always helps us to have a new take, particularly on some of our different challenges. [Protagonist] can turn a nugget into a big idea." Adweek (5/27)

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Online ordering is on horizon at Whole Foods
Within the next couple of years, Whole Foods Market shoppers will be able to order groceries online and pick up at a local store. The retailer also plans to open stores as large as 45,000 square feet, while acquiring smaller stores in urban neighborhoods, as it considers strategies for growth. Supermarket News (free registration)/Viewpoints blog (5/27)

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Health & Wellness

General Mills develops a taste for healthy snacks
General Mills is focusing on healthful snacks, and recently acquired brands including Larabar and Food Should Taste Good. "As people snack more, they are increasingly looking for 'better-for-you' snacks," said Jon Nudi, head of General Mills' U.S. snacks business. Star Tribune (Minneapolis-St. Paul, Minn.) (5/26)

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GMA News

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That’s why this fall, GMA and the Food Marketing Institute (FMI) have come together to launch Collaborating for Growth Oct. 7-9, in Fort Worth, Texas.

Session topics will speak broadly to total organizational operations and encourage collaborative thinking between trading partners across departments and functional areas such as: